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Public Relations is fundamental within organizations because it contributes to the strategic management o... See more

In a world that is advancing at a dizzying pace and where modes of communication change alongside technol... See more

To develop successfully in the business world in the digital universe requires visibility and the impleme... See more

This program is designed to equip communication professionals with the tools they need to effectively tra... See more

In a highly demanding business environment, advertising is essential to capture the attention and loyalty... See more

Artificial Intelligence (AI) has provided innovative tools and capabilities that optimize decision making... See more

Advertising Communication is based on all the other existing forms of communication to create products th... See more

Copywriting has evolved over the centuries to become a key part of any advertising strategy. In the digit... See more

Today’s society is marked as the era of digitalization. People look for everything they need online and, ... See more

Corporate identity has a decisive influence on the aspects of an organization. Taking into account the "p... See more

Although the discipline of creative industries management is just beginning to see the light of day, more... See more