With this Hybrid professional master’s degree, you will acquire skills to design attractive visual identities that reflect the personality and values of your personal brand"

Brand Positioning refers to the strategic process of establishing the image and perception that a brand seeks to occupy in the minds of its target audience in relation to its competitors. It is a fundamental aspect for companies, since this procedure allows them to differentiate themselves from their competitors by highlighting the unique and distinctive attributes of their products. In addition, this serves to avoid direct competition based on price alone and to create a unique perception in the minds of consumers. 

In this context, TECH implements an innovative Hybrid professional master’s degree in Personal Brand Building. The program is characterized by implementing a study modality in today's university training landscape. The curriculum will delve into aspects such as online positioning, online reputation management, monetization of the personal brand or Social Media Branding In turn, they will create engaging storytelling to create emotional connections with the audience and clarify brand messages. 

During the university program, students will develop skills to manage and protect their online reputation, maintaining a positive and authentic professional image. 

The Hybrid professional master’s degree includes a practical internship for graduates in a prestigious international company. For 3 weeks, students will join a multidisciplinary work team to carry out tasks related to the creation of personal brands. It should be noted that during this stage, students will be accompanied by a specialized tutor who will be in charge of reinforcing their mastery of the contents through advanced tasks and the use of the most cutting-edge tools in this professional sphere.  Thanks to this, graduates will enjoy an enriching learning experience that will allow them to experience a significant leap in quality in their professional careers.

Practical exercises based on real cases and videos in detail elaborated by the teachers themselves will be key to your success in this university program" 

This Hybrid professional master’s degree in Personal Brand Construction the most complete and up-to-date program on the market. The most important features include: 

• Development of more than 100 practical cases presented by Personal Brand Construction professionals
• Their graphic, schematic and practical contents provide essential information on those disciplines that are indispensable for professional practice
• The most cutting-edge Brand Core techniques
• The presentation of the most sophisticated tools for the creation of personal brands on social networks and professional web platforms
• All of this will be complemented by theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection
• Furthermore, you will be able to carry out a internship in one of the best Companies

You will develop a practical stay of 3 weeks in a recognized institution, together with a team of professionals in the sector"

In this Master's program, of a professionalizing nature and blended learning modality, the program is aimed at updating professionals who provide services related to Personal Branding. The contents are based on the latest scientific evidence, and oriented in a didactic way to integrate theoretical knowledge into daily practice, and the theoretical-practical elements will facilitate the updating of knowledge.

Thanks to its multimedia content elaborated with the latest educational technology, they will allow the Personal Branding professional a situated and contextual learning, that is to say, a simulated environment that will provide an immersive learning programmed to train in real situations. This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise throughout the program. For this purpose, the students will be assisted by an innovative interactive video system created by renowned and experienced experts.

Delve into the most relevant theory in this field, subsequently applying it in a real work environment"

You will combine theory and professional practice through a demanding and rewarding educational approach"

Thanks to this Master's Degree, graduates will gain advanced skills to create visual identities that reflect both the personality and values of the personal brand. Along the same lines, experts will improve their communication skills to convey messages in a clear, persuasive and coherent manner. Similarly, professionals will master digital tools and platforms relevant to personal branding, such as social networks, websites or blogs. 

Thanks to this program, you will create innovative content that resonates with your audience and contributes to building your personal brand”

General Skills

• Develop the best strategic formula to connect with the audience
• Enhance the skills to create relevant and engaging content for the audience on LinkedIn, and demonstrate the impact of that content on community growth and personal brand building
• Evaluate and examine data analysis of LinkedIn activity, and inform strategic decision making based on the results obtained
• Enhance effective communication skills to improve Networking
• Apply metrics for measuring the success of Networking and Public Relations strategies
• Generate specialized digital skills for any personal brand: communicate to sell

Specific Skills

• Develop skills to create a comprehensive personal branding strategy that includes identifying objectives, defining values and key messages
• Optimize profiles on social media and professional platforms such as LinkedIn
• Create relevant, valuable and engaging content that resonates with the target audience
• Measure and analyze the impact of personal brand building activities, using relevant metrics to evaluate performance

You will develop skills to design a cohesive visual identity that reflects the personality and values of your personal brand"