Dr. Sandra Bravo Durán describes herself as a professional "a bit of a Trend Forecaster and a bit of a futurist", noted for her knowledge of the consumer market and social changes through continuous research focused on people. She is a Sociologist and Economist and has a singular, multidisciplinary and broad academic and professional curriculum, from which stands out her PhD in Applied Creativity with the thesis Liquid Fashion: a conceptual integration between sociology, physics and innovation, as well as an Executive Master's Degree in Fashion Business Management and dozens of programs related to this field.

She has worked for several internationally recognized and prestigious companies such as Runroom, Everis or the Tourism Observatory of Salamanca, being the CEO and Founder of Ch2 Abroad & Events. All this has served her as an asset to reach the position of Executive Director in the User Experience Department of Myme. In addition, she is Professor of several masters and combines teaching with dissemination, participating in conferences and seminars as a speaker and presenter. 

• CEO of UX at Myme
• CEO and Founder of Ch2 Abroad & Events
• Sociologist at Salamanca's Touristic Observatory.
• Digital Consultant at Everis
• Researcher at Runroom
• Professor of the Professional Master's Degree in Fashion and Luxury Marketing Management and the Master Luxury Business Brand Management at MSMK at the Madrid School of Marketing.
• PhD in Applied Creativity from the University of Navarra, Spain
• Degree in Sociology from the University of Salamanca
• Bachelor's Degree in Economics from the University of Salamanca
• Professional Master's Degree in Fashion Business Management from the University of Navarra