Learn how to manage companies and creative activities thanks to this comprehensive postgraduate certificate"

The creative industries encompass a large number of cultural activities and artistic disciplines such as cinema and film screenings, theater and stage productions, and music and concerts. It is therefore one of the most specific industrial sectors. It includes a wide variety of events and fields, so it requires specific knowledge in management to be able to adequately carry out the proposed objectives. 

However, managing a company in another field is not the same as managing a company in the cultural and creative field. General knowledge can be insufficient when undertaking a project in the creative industries, as these require very specific competencies. 

Therefore, this postgraduate certificate in Creative Business Management offers the necessary knowledge to carry out an optimal management of cultural organizations and activities, so that graduates can respond to all the challenges that may arise throughout the process and can also undertake their own projects with all the guarantees of success. 

This program is therefore essential for all those professionals who want to enter this exciting business field, which is increasingly demanding management expertise. 

The industry demands experts in business management in the cultural field: don't miss the opportunity and get your postgraduate certificate”   

This postgraduate certificate in Creative Business Management contains the most complete and up-to-date educational program on the market. The most important features include:  

• Specialized content in Creative Business Management, one of the fields with the highest demand for qualified professionals 
• The graphic, schematic, and practical contents with which they are created, provide scientific and practical information on the disciplines that are essential for professional practice 
• Practical exercises where the self-assessment process can be carried out to improve learning 
• Content that is accessible from any fixed or portable device with an Internet connection 

The creative industries are a field that needs professionals specialized in management: you could be one of them”    

The program’s teaching staff includes professionals from sector who contribute their work experience to this educational program, as well as renowned specialists from leading societies and prestigious universities.  

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide immersive education programmed to learn in real situations.  

The design of this program focuses on problem-based learning, by means of which the professional must try to solve the different professional practice situations that arise during the academic year. For this purpose, the student will be assisted by an innovative interactive video system created by renowned and experienced experts.

Without good management, cultural projects cannot prosper: so become a specialist"

Cultural industries combine culture and business: this postgraduate certificate brings together these two fields to offer you the best knowledge"

The main objective of this program in postgraduate certificate is to offer its students an adequate learning in the administration of companies and artistic projects so that they can apply it in their professional field, turning their initiatives into a reference in their environment.  

The objective of this postgraduate certificate is to become an expert in Creative Business Management : enroll and get it" 

General Objectives

• Know how to manage the process of creation and implementation of novel ideas on a given topic
• Acquire specific knowledge for the management of companies and organizations in the new context of the creative industries
• Possess the tools to analyze the economic, social and cultural realities in which the creative industries develop and transform today
• Acquire the necessary skills to develop and evolve their professional profile in both business and entrepreneurial environments

Specific Objectives

Module 1. Consumer or User Management in Creative Businesses

• Know the new trends in consumer purchasing methods
• Understand that the customer has to be at the center of all company strategies
• Apply Design Thinking techniques and tools
• Apply different research resources and techniques

Carry out your professional projects in the field of creative industries effectively, thanks to this program"