You'll tackle new forms of communication and writing in the digital world through this 100% online TECH program. Fulfill your professional aspirations in just 6 months!” 

In a business context characterized by high competition, information companies demand the incorporation of professionals capable of connecting more and better with the public. Communicators must be prepared to go a step beyond mere entertainment, applying visual games or relying on disruptive platforms such as video games. All this in order to broaden the knowledge and cultural sensitivity of users, especially the younger generations.  

Therefore, TECH has developed a very complete program where journalists and other professionals from the world of Communication can catch up on the most innovative tools and the latest creative trends.  For this reason, this Postgraduate diploma in Cultural Communication begins by addressing the particularities of organizations related to the publishing, music and film industries. At the same time, the syllabus analyzes the integration between media and artistic practices, providing a comprehensive guide of knowledge and best practices. In addition, the academic itinerary promotes the inclusion of minorities in the students and stresses the importance of journalistic impartiality in the face of war conflicts or religious debates.
 
On the other hand, to reinforce all these contents, TECH implements the state-of-the-art Relearning system. This didactic method promotes the acquisition of knowledge in a flexible and natural way, using the reiteration of key concepts to avoid unnecessary memorization. Likewise, the Virtual Campus of the program is accessible 24 hours a day, both for downloading teaching materials and for studying 100% online. At the same time, the teaching staff of this program stands out for the collaboration of an international expert with a specialized trajectory in Cultural Criticism. This prominent academic figure is in charge of exhaustive Masterclasses that make this university program a truly unparalleled opportunity for its graduates.

You will master the most influential narrative languages in Cultural Communication through the rigorous Masterclasses of the International Guest Director of this program” 

This Postgraduate diploma in Cultural Communication contains the most complete and up-to-date program on the market. The most important features include:  

• The development of case studies presented by experts in Cultural Communication
• The graphic, schematic and practical contents with which it is conceived provide cutting- Therapeutics and practical information on those disciplines that are essential for professional practice
• Practical exercises where the self-assessment process can be carried out to improve learning 
• Its special emphasis on innovative methodologies  
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments 
• Content that is accessible from any fixed or portable device with an Internet connection

In-depth videos, supplemental readings, interactive summaries and self-assessments are some of the resources this program offers you to specialize in a comprehensive and flexible way”  

The program’s teaching staff includes professionals from the field who contribute their work experience to this educational program, as well as renowned specialists from leading societies and prestigious universities.  

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide immersive education programmed to learn in real situations.  

This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise during the course. For this purpose, students will be assisted by an innovative interactive video system created by renowned and experienced experts.   

You will communicate up-to-date information through the most influential visual imagery thanks to this university program"

You will delve into the influence of society on art from TECH, the best digital university in the world according to Forbes"

This TECH Global University syllabus will delve into culture in the digital world, with an emphasis on the dissemination of information through video games. The program will also cover the social transformation that art has undergone during the last decades, investigating the impact of media on movements such as Feminism or Cyberactivism. All this through the analysis of real cases and the assimilation of complex concepts through the revolutionary Relearning method that make this program an excellent opportunity to update professional skills among journalists, communicators and other figures in the entertainment industry.

You will address the impact of the cultural industry on society and the role played by the media in its continuity: all with an exclusive agenda available 24 hours a day, 7 days a week”

Module 1. The Culture Market

1.1. Culture Outside the Industry 

1.1.1. The Art Market 

1.1.1.1. Environment of the Cultural and Creative Industry: The Place of Cultural Organizations in Society 
1.1.1.2. The Global Economic Impact of the Cultural and Creative Industry 

1.1.2. Cultural Heritage and the Performing Arts 

1.1.2.1. Cultural Heritage and the Performing Arts in Society 
1.1.2.2. Cultural Heritage and the Performing Arts in the Media 

1.2. Cultural Industries 

1.2.1. The Concept of Cultural Industry 

1.2.1.1. The Publishing Industry 
1.2.1.2. The Musical Industry 
1.2.1.3. The Film Industry 

1.3. Journalism and Art 

1.3.1. New and Old Forms of Communication 

1.3.1.1. Beginnings and Evolution of Art in the Media 
1.3.1.2. New Forms of Communication and Writing 

1.4. Culture in the Digital World 

1.4.1. Culture in the Digital World 

1.4.1.1. The Omnipresence of the Visual Controversies of the Digital Age 
1.4.1.2. The Transmission of Information through Video Games 
1.4.1.3. Collaborative Art 

1.5. The Media Structure 

1.5.1. The Audiovisual and Press Sector 

1.5.1.1. The Impact of Large Media Groups on Culture 
1.5.1.2. Live Platforms, a Challenge for Conventional Media 

1.5.2. The Cultural Journalism Sector 

1.5.2.1. The Cultural Market in a Global World. Towards Homogenization or Diversification? 

Module 2. Image Analysis 

2.1. Theoretical and Methodological Approach to Culture 

2.1.1. Beyond Customs 

2.1.1.1. Art and Social Transformation 
2.1.1.2. Art and Feminism 

2.1.2. Symbols in Culture 

2.1.2.1. Greek and Roman Symbology 
2.1.2.2. Religious Symbology 
2.1.2.3. Contemporary Symbology 

2.2. Culture, Communication and Meaning 

2.2.1. Language, Thought and Reality 

2.2.1.1. The Concept of Culture and Cultural Change 
2.2.1.2. The Cultural Approach through Art 

2.2.2. Culture, Experience and Representation 

2.2.2.1. Experiential Art 

2.3. Culture and Imaginaries 

2.3.1. Mass Culture and Visual Cultures 

Module 3. Intercultural and Alternative Communication 

3.1. Concept of Culture, Group and Identity Racism, Xenophobia and Ethnocentrism 

3.1.1. Concept of Culture, Group and Identity 

3.1.1.1. Mass Culture and Cultural Homogenization 
3.1.1.2. Regionalism and Cultural Differentiation 

3.1.2. Racism, Xenophobia and Ethnocentrism 

3.1.2.1. Social and Cultural Distinctions 
3.1.2.2. How to Report Social Group Rejections? 

3.2. Interpersonal Intercultural Communication 

3.2.1. From People to People 

3.2.1.1. Intercultural Communication in a Global World 
3.2.1.2. Media and Construction of Identities 
3.2.1.3. Communication as the Axis of Transmission of Intercultural Values 

3.3. Management of Intercultural Communication in Organizations 

3.3.1. Management of Intercultural Communication in Organizations 

3.3.1.1. Intercultural Competence in Organizations 
3.3.1.2. Communication and Sustainability 

3.4. Traditional Media Practices and the Representation of Cultures 

3.4.1. Diversity in Advertising 

3.4.1.1. Cultural Diversities and Sexism in Advertising 
3.4.1.2. Diversity as a Key to Success 

3.4.2. Guide to Intercultural Best Practices in Journalism 

3.4.2.1. Inclusion of Minorities in the Media 
3.4.2.2. Religious Impartiality in Major Conflicts 
3.4.2.3. When Minorities Become the Majority 

3.5. New Media, New Appropriations of Minority Groups? 

3.5.1. Cyberactivism in Africa 

3.5.1.1. The Arab Spring on Twitter 
3.5.1.2. Reconnecting Women 
3.5.1.3. Queer Cyberactivism

Module 4. Audiovisual Culture 

4.1. Audiovisual Image and Cultural 

4.1.1. Learning to Look 

4.1.1.1. The Study of the "Image-Culture" Relationship through Symbols 
4.1.1.2. Reading the Audiovisual Image 
4.1.1.3. The Textual Analysis Method 

4.1.2. Symbols in Visual Culture 

4.1.2.1. The Audiovisual Image as a Symbolic Form 
4.1.2.2. The Most Used Symbols in the Audiovisual World 

4.2. Forms in Audiovisual Language 

4.2.1. The Law of Desire: Cinema as a Dream Factory 

4.2.1.1. The Three Creative Tasks of Audiovisual Language: Staging, Framing and Serialization 
4.2.1.2. The Spectator The Narrative Identification Process 
4.2.1.3. The Mythical Roots of Audiovisual Storytelling 

4.3. Discourses in Audiovisual Language 

4.3.1. Audiovisual Discourse 

4.3.1.1. Audiovisual Discourse 
4.3.1.2. Classicism and the Rupture of Postmodernity 

4.4. Cinema and the Visual Imaginary 

4.4.1. The Narrative Dimension of the Imaginary 

4.4.1.1. The Narrative Dimension of the Imaginary 
4.4.1.2. Construction of the Identity 

4.5. Images of Otherness 

4.5.1. Construction and Reconstruction of Archetypes 

4.5.1.1. The Representation of the Other 
4.5.1.2. Images of Otherness

Module 5. Art and Digital Culture 

5.1. Adapting the Artistic Model to the Media 

5.1.1. The Genealogy of New Artistic Formats 

5.1.1.1. From Photography to Net Art

5.1.2. Art in the Media and the Media in Art 

5.1.2.1. Incursion of Media Art 
5.1.2.2. Art in the New Media 
5.1.2.3. Contemporary Artistic Movements 

5.2. Digital Technology and Photography 

5.2.1. The Pic-Revolution 

5.2.1.1. Study and Evaluation of Digital Technology Adapted to the Field of Photographic Artwork 
5.2.1.2. Manifestations: Art on the Internet 
5.2.1.3. Hacktivism 

5.3. The Medium as an Artistic Vehicle 

5.3.1. Analysis of the Viability of Art in the Media 

5.3.1.1. Multimedia Art 
5.3.1.2. The Limits of Art in the Media 

5.4. Interaction with the (Non-)Viewer 

5.4.1. The Requirement for Audience Participation in the Work 

5.4.1.1. Mechanical-Electrical Interactivity 
5.4.1.2. Interactivity in Videogames 
5.4.1.3. Electronic Interactivity 

5.4.2. Whose Art Is It? The Influence of Society on Art and How It Translates to the Media 

5.4.2.1. Influence of Society on Art 
5.4.2.2. Transfer of Art to the Media 

5.5. Current Art 

5.5.1. Production, Curatorship and Exhibition of Digital Art and Immaterial Museums 

5.5.1.1. Production 
5.5.1.2. Curatorship 
5.5.1.3. Exhibition of Digital Art and Immaterial Museums

Enroll in this academic pathway now and boost your career by mastering the latest trends in Cultural Communication”