Learn how to develop a complete and well-founded research project in communication, incorporating the appropriate tools to traditional models and new paradigms”

Research in communication sciences has its own protocols. Learning to select the best approach depending on the purposes pursued in the project, as well as identifying and mastering the right tools to develop it is hardly an easy task: the speed of technological evolution, on the one hand, forces the professional to be in constant contact with innovation; and on the other hand, the change in consumer profiles, attitude and expectations means that the message itself and its reality are now changing and differ depending on the various variables.  

In this professional master’s degree, students will be methodically instructed in all aspects of line of work. The traditional ways of doing research in already well-established media, such as Television and Cinema, will be approached with a novel and thriving addition: television in its on-demand format. Students shall study the variations in communication models and the most successful representations: Netflix, HBO and Amazon Prime, to understand the new codes of communication and forms of consumption. 

Ethics shall also be covered, which is an aspect that is often absent in other training programs. However, it is nevertheless a core element when addressing ethical dilemmas in communicative environments: Limits to be aware of and responsibilities involved in information and content generation. 

In the so-called Information Age, however, not having properly developed digital, critical thinking and information management skills, often results in ambiguous truths, speculations and unsubstantiated opinions that we repeat without proper verification. Therefore, the basic algorithms that protect consumers from the so-called Fake news phenomenon will also be addressed. 

When studying communication, it is vital to understand the evolution of the media and the codes used in each format. Facebook, Instagram, Twitter, and YouTube stand out as the new spaces where society interacts.  

Today, as always, research that is not made available in the appropriate settings does not exist. Therefore, it is essential to know the appropriate mechanisms and settings available to disseminate research in communication Congresses, Seminars, Calls for Papers, Journals, Funded Projects, etc. 

As a novel element, the program includes reflective leadership skills, with strategies to follow in order to identify opportunities for change, action and visibility of the work done. 

All this knowledge will materialize in a theoretically sound and scientifically rigorous research project that will constitute the final product of this master's program. During the project, students will be supported and supervised by experts, who will also help identify and find the most suitable setting to present the project. 

Develop your research skills and learn to identify thematic nodes and problems in everyday environments"

This professional master’s degree in Research in Communication: New Topics, Media and Audiences contains the most complete and up-to-date educational program on the market. The most important features include:

• The latest technology in online teaching software
• A highly visual teaching system, supported by graphic and schematic contents that are easy to assimilate and understand
• Practical cases presented by practising experts
• State-of-the-art interactive video systems
• Teaching supported by telepractice
• Continuous updating and recycling systems
• Autonomous learning: full compatibility with other occupations
• Practical exercises for self-evaluation and learning verification
• Support groups and educational synergies: questions to the expert, debate and knowledge forums
• Communication with the teacher and individual reflection work
• Content that is accessible from any fixed or portable device with an Internet connection
• Supplementary documentation databases are permanently available, even after the course

A contextualized and real learning experience that you will be able to put into practice by means of new skills and competences”

Our teaching staff is made up of working professionals. In this way, we ensure that we provide you with the training update we are aiming for. A multidisciplinary team of professors trained and experienced in different environments who will cover the theoretical knowledge in an efficient way, but, above all, who will put the practical knowledge derived from their own experience at the service of the program: one of its differential qualities. 

This mastery of the subject is complemented by the effectiveness of the methodology used in the design of this professional master’s degree. Developed by a multidisciplinary team of e-learning experts, it integrates the latest advances in educational technology. This way, you will be able to study with a range of comfortable and versatile multimedia tools that will give you the operability you need in your training.  

The design of this program is based on Problem-Based Learning: an approach that conceives learning as a highly practical process. To achieve this remotely, we will use telepractice learning: with the help of an innovative interactive video system, and learning from an expert , you will be able to acquire the knowledge as if you were facing the scenario you are learning at that moment. A concept that will allow you to integrate and fix learning in a more realistic and permanent way. 

The program addresses the most dominant topics and media in communication today: The Internet and all the media on it"

A practical and real course that will give you the necessary tools to disseminate and make your products visible once completed"

Our objective is to prepare highly qualified professionals for work experience. An objective that is complemented, moreover, in a global manner, by promoting human development that lays the foundations for a better society. This objective is focused on helping medical professionals reach a much higher level of expertise and control. A goal that, in just six months, you will be able to achieve with a highly intensive and precise course. 

Throughout the professional master’s degree, you will acquire the ability to identify problematic situations and research opportunities, and how to address them professionally and with the right tools”

General Objectives

• Learn to pose research problems 
• Elaborate contextual frameworks 
• Build and validate models  
• Create and validate data collection instruments 
• Master data analysis techniques  
• Learn to structure academic and scientific texts  
• Master academic and scientific writing  
• Learn to participate in scientific meetings and make the results visible
• Develop information management, critical thinking and problem-solving skills  

Specific Objectives

Module 1. Research Methodology: Perspectives and Paradigms

• Contrast and distinguish the different methodologies and approaches in research and select the most suitable one for a research project
• Select the appropriate methodology according to the nature of the research to be conducted

Module 2. Research in Film, Television and New Media (Netflix, HBO, Amazon Prime, etc.)

• Identify new fields of research in communication and their potential for new projects
• Select a relevant line of research to visualize, validate and disseminate it

Module 3. Ethics and Decision-Making for Communicators

• Value the ethical aspects associated with communication processes
• Identify the importance of applying fundamental ethical principles in the contemporary world

Module 4. The Power of Opinion and the Crisis of Communication

• Distinguish the particularities of communication processes in the contemporary world and the elements that undermine the veracity of each informative fact
• Distinguish between truthful information and manipulated information

Module 5. Digital Environments and Communication Processes

• Discover research and communication opportunities in new communication media and the potential visibility of the products generated
• Distinguish the capabilities and potential of the most common new media to generate successful relationships in socio-cultural environments

Module 6. The Latest in Communication Research

• Understand new communication media and their structural complexity
• Know and apply the necessary criteria to position new communication media in a positive light

Module 7. New Communication Media in the 21st Century

• Discriminate new communication setting and their codes to use them as an object of study and context of action
• Understand the significance and undoubted validity of new communication media and spaces

Module 8. Research and Dissemination

• Discover the different scenarios and opportunities to present communication research
• Take advantage of the most suitable spaces to disseminate research, distinguishing them from less effective ones

Module 9. Reflective Leaders in Communication: Identifying Problems

• Hone problem-solving skills as a reflective leader and take advantage of opportunities in communication research
• Develop strategies to solve problematic situations

Module 10. Final Project

• Apply the lessons learned to design and implement a research project in communication
• Identify research opportunities and conduct a project using the appropriate tools, theories and methodologies

A unique specialization program that will allow you to acquire advanced training in this field"