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Advertising and public relations are fundamental in any business, since they help to create a corporate i... See more

Businesses operate in highly competitive environments, so they must focus on differentiation as the main ... See more

Public Relations is fundamental within organizations because it contributes to the strategic management o... See more

To develop successfully in the business world in the digital universe requires visibility and the impleme... See more

In a highly demanding business environment, advertising is essential to capture the attention and loyalty... See more

In a world that is advancing at a dizzying pace and where modes of communication change alongside technol... See more

Advertising Communication is based on all the other existing forms of communication to create products th... See more

Artificial Intelligence (AI) has provided innovative tools and capabilities that optimize decision making... See more

Corporate identity has a decisive influence on the aspects of an organization. Taking into account the "p... See more

Although the discipline of creative industries management is just beginning to see the light of day, more... See more

Today’s society is marked as the era of digitalization. People look for everything they need online and, ... See more