TECH helps you achieve the professional success you are looking for to propel your advertising career to the next level"

Undoubtedly, large companies such as Coca-Cola, Nike, or BWM have managed to differentiate themselves from their competitors thanks to excellent advertising campaigns. Many of them have managed to impact the general public greatly and have allowed them to maintain a positive brand image. Behind all this, there is a strategy designed, planned, and implemented by the best communication and advertising agencies, which integrate in their teams the best advertisers from all over the world.

Obtaining this level requires an excellent command of the advertising language, current trends, and a broad creative and persuasive capacity. However, creative techniques and working methods are key to the final success of an advertising strategy, be it local, national, or international. In this scenario, both the role of advertising professionals and the managers of this department are crucial: an indispensable area, on many occasions, for companies. Given this reality, TECH has created this hybrid professional master’s degree, which offers professionals the opportunity to grow in the area of Advertising Communication through a unique university program.

This institution offers in this program an advanced theoretical framework taught exclusively online. In this way, the professional will be able to enter, when desired, into advertising creativity, art direction, psychology of communication, or digital marketing. All this is through innovative multimedia content.

In addition, upon completion of this theoretical phase, the professional will have the opportunity to access a 3-week intensive practical internship in a leading communication agency. This way, you will be able to see first-hand how the working methods are, how a relevant company in this sector works, and the techniques they use in the creation of advertising campaigns.

All this provides the professional with advanced and real knowledge of the current state of Advertising Communication, which will allow them to lead projects in this field or to integrate the most suitable advertising strategies in their company. An excellent opportunity that only TECH offers through a flexible university program that adapts to the real needs of professionals.

During three intensive weeks, you will be trained to plan, write, and disseminate an advertising message in different digital media”

This hybrid professional master’s degree in Advertising Communication contains the most complete and up-to-date program on the market. The most important features include:

• More than 100 case studies presented by experts in advertising communication
• The graphic, schematic and practical contents with which they are conceived, gather Specific information on those disciplines that are essential for professional practice
• Comprehensive systematized action plans in the business field
• The interactive learning system based on algorithms for making decisions on the situations posed
• Practical guides for the use of the main Advertising Communication tools
• Special emphasis on the most innovative methodologies for the application of leadership techniques in business
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection
• The possibility of an internship in leading companies in the sector

You will have access to the most relevant information to understand the basic concepts and theoretical models of human communication, as well as its elements and characteristics, in order to create a message according to the target audience"

In this Master's program, of a professionalizing nature and hybrid learning modality, the program is aimed at updating professionals specialized in Advertising Communication who require a high level of qualification. The contents are based on the latest scientific evidence, and oriented in an educational way to integrate theoretical knowledge into nursing practice, and the theoretical-practical elements will facilitate knowledge updates and decision-making of Advertising Campaigns

Thanks to the multimedia content developed with the latest educational technology will allow the Advertising Communication professional to obtain situated and contextual learning, that is, a simulated environment that will provide immersive learning programmed to train in real situations. This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise throughout the program. For this purpose, students will be assisted by an innovative interactive video system developed by renowned experts.

Generate loyalty to your brand, thanks to the media influence models you will see in this hybrid professional master’s degree"

This is the best time to update your knowledge, which will help you identify the most appropriate tools for the study of advertising and public relations"

Advertising Communication requires advanced knowledge of language and consumer psychology. However, in order to obtain a truly effective result, practical experience is necessary. That is why TECH has designed this hybrid professional master’s degree, combining the most advanced syllabus with a practical stay in a leading advertising agency. In this way, the professional who enters this program will obtain a much more complete and broad vision of the techniques, methods, software, and work methods used in first-level professional environments.

TECH gives you the opportunity to join a prestigious advertising agency and see how to lead the best creative team"

1. Updating from the latest technology available

Advertising takes the messages of companies to all media. Therefore, in recent years, they have adapted to the language of social networks, where millions of people consume a large amount of content on a daily basis. For this reason, and with the aim of bringing the specialist closer to these new technologies,TECH has designed this hybrid professional master’s degree, which includes a practical period in a leading advertising agency. A space that will allow you to approach the digital resources used by a reference entity and the hand of the best in the sector.

2. Gaining In-Depth Knowledge from the Experience of the best professionals

During this academic course, the professional will be guided, first of all, by a teaching team specialized in the area of Advertising Communication. This will facilitate the achievement of optimal results during the theoretical phase. These achievements will be equally important in the practical phase, where he will be accompanied by the best advertisers and advertising agency members. In this way, the professional will be tutored from the first moment by real experts in this sector

3. Entering first-class environments

TECH maintains a philosophy based on offering all professionals a quality university education. That is why it carries out rigorous selection processes for the entire faculty that teaches the program and the companies where the internships will take place. In this way, the professional will be guaranteed access from the first moment to a program that will bring them closer to an area of work that seeks persuasion through language and innovation.

4. Combining the Best Theory with State-of-the-Art Practice

One of the factors that differentiate this hybrid professional master’s degree from the rest of the academic panorama is its adaptation to the real needs of professionals, who, on the one hand, require a qualification that is compatible with their responsibilities and that offers a practical stay. That is whyTECH combines in this program the most advanced theory and 100% online, with a 100% practical and intensive phase in a renowned advertising agency in its sector.

5. Expanding the Boundaries of Knowledge

The professional who enters this program will have the opportunity to expand his or her field of action within the field of Advertising Communication. This will be possible thanks to access to the latest information in this field through the best professionals, who are part of prestigious national and international advertising agencies. This is an opportunity that will allow you to progress in this field, leading the most successful advertising strategies.

You will have full practical immersion at the center of your choice”