Thanks to this 100% online Postgraduate diploma, you will delve into the fundamental principles of healthcare management, equipping you with the skills to address the complex challenges of Public Health"

Public Health Management is at a crucial moment, marked by the continuous evolution of global health threats, such as the COVID-19 pandemic, as well as by technological advances and the growing awareness of the importance of equity in access to health care. 

This is how this Postgraduate diploma in Public Health Management was born, which will address a wide range of essential content to understand and address the challenges in the field of Public Health Management. In this sense, a solid foundation will be established by exploring health as an integral and global concept, as well as by analyzing the most relevant health determinants in the current situation. In addition, models of international collaboration in health will be examined and international policies and legal frameworks will be reviewed. 

Communication processes and their application in this context will also be covered, as well as the use of social networks and other platforms as key tools for intervention and dissemination of public health information. In addition, the technological developments available and the emerging role of Artificial Intelligence in the improvement of community health. 

Finally, the syllabus will focus on the evaluation of public health policies and programs, recognizing its importance as an essential part of the development and continuous improvement of health interventions. It will also present evaluation models, qualitative and quantitative tools, as well as methods to measure and analyze health outcomes.  

At this juncture, an academic program of excellence has been developed, completely online, in order to meet the individual needs of students and avoid additional difficulties, such as travel to a physical campus and adaptation to established schedules. In addition, the innovative Relearning methodology is introduced, which involves the repetition of key concepts for an optimal understanding of the contents. 

You will be able to successfully perform in leadership roles in health organizations, government agencies and NGOs, contributing to the improvement of health systems at international levels. Enroll now!”

This Postgraduate diploma in Public Health Management contains the most complete and up-to-date scientific program on the market. The most important features include:

• The development of practical cases presented by experts in Public Health Management
• The graphic, schematic and eminently practical contents with which it is conceived gather scientific and practical information on those disciplines that are indispensable for professional practice 
• Practical exercises where self-assessment can be used to improve learning
• Its special emphasis on innovative methodologies 
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments 
• Content that is accessible from any fixed or portable device with an Internet connection

You will be immersed in evaluation models, and qualitative and quantitative tools, as well as methods for measuring and analyzing health outcomes, thanks to an extensive library of multimedia resources"

The program’s teaching staff includes professionals from the sector who contribute their work experience to this specializing program, as well as renowned specialists from leading societies and prestigious universities.  

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide immersive education programmed to learn in real situations.  

This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise during the course. For this purpose, students will be assisted by an innovative interactive video system created by renowned and experienced experts.   

You will analyze the models of international collaboration in health and review the policies and legal frameworks at the international level, all through the best didactic materials, at the forefront of technology and education"

You will delve into communication processes and their application in Public Health, as well as the use of social networks and other platforms as key tools for intervention and information dissemination"

The academic degree will offer a rigorous program of study designed to equip physicians with the skills and knowledge necessary to address the complex challenges of Public Health Management at the community and global levels.  Therefore, a wide range of topics will be addressed, from understanding the determinants of health and the analysis of public policy, to the development of public policy analysis, to the development of leadership and management skills in health. In addition, the role of communication and new technologies in public health will be analyzed, as well as the evaluation of health policies and programs.  

You will gain a comprehensive understanding of how factors such as the social environment, the healthcare system and climate change influence the health of populations, thanks to the best digital university in the world, according to Forbes" 

Module 1. Public Health in the 21st Century 

1.1.  Health, a Global Public Good 

1.1.1. Health: Concept, Limitations of Definitions and Evolution 
1.1.2. Health of the Individual, Public Health and Social Health 
1.1.3. Health in a Globalized World: Opportunities and Threats 

1.2. Health Determinants: Past, Present and Future 

1.2.1. Models: Health Field, Social Determinants, Social Determination 
1.2.2.  Structural, intermediate and proximal determinants 
1.2.3.  Health Determinants in the 21st Century: New Perspectives 

1.3.  Collaborative Culture at the International Level 

1.3.1. Structures and Institutions 
1.3.2. The Impulse of NGOs: Channels of Collaboration and Weaknesses 
1.3.3. The Role of Private Actors in International Health Collaboration 

1.4. Health and Sustainable Development  

1.4.1. Agenda 2030 and Sustainable Development Goals  
1.4.2. Health Beyond SDG 3  
1.4.3. One Health: One Concept, One Voice, One Policy 

1.5. New Profiles in Public Health (PH): Human Resources  

1.5.1. Data and Communication  
1.5.2. New Professional Profiles in Public Health: Technological, Social, and Ethical  
1.5.3. Public Administrations Faced with the Challenge of New Profiles 

1.6. Current Public Health Policies 

1.6.1. Public Health Strategies 
1.6.2. Public Health and Environmental Challenges  
1.6.3. Public Health in the Information Society 

1.7. Public Health Impact Interventions  

1.7.1. Health Impact Assessment  
1.7.2. Decision Making and Prioritization of Interventions: Budgetary, Social and Ethical Aspects   
1.7.3. Success Stories 

1.8. International Public Health Projects in Endemic Areas, Outbreaks and Epidemics  

1.8.1. Strategies for Health Surveillance in the 21st Century  
1.8.2. The COVID19 Pandemic: A Before and After or Just a Temporary Change?  
1.8.3. International Collaboration in this Context 

1.9. Management, Financing and Leadership in Public Health  

1.9.1. Public Health Management Models: Health Authority and Provision  
1.9.2. Agencies, Centers and Institutes 
1.9.3. Public Health Budgets: Decision and Management 

1.10. Legal Aspects at the International Level in the Context of Public Health  

1.10.1.  International Standards  
1.10.2.  Right to Health: Perspective and Comparison  
1.10.3.  International Health Regulations (IHR) 

Module 2. Communication and New Technologies in Public Health 

2.1. Communication Processes: Transparency, Trust and Communication Strategies in the Mass Media in Public Health  

2.1.1. The Communication Process in Public Health  
2.1.2. Health Communication
2.1.3. Agents of the Communication Process 

2.2. Public Health Image, Reputation and Presence  

2.2.1. Image and Impact of Public Health  
2.2.2. Reputation, Trust and Reliability Importance in Effective Communication  
2.2.3. The Future of Public Health Image Post-COVID-19 Scenario and Actions for Improvement 

2.3. Design of Effective Communication Strategies in Public Health  

2.3.1. Communication as a Tool for Public Health Policies, Programs and Interventions  
2.3.2. Reaction or Proaction: Communication Planning  
2.3.3. Objective, Message, Channels and Agents 

2.4. Communication Channels: Analysis, Use and Evaluation in Healthcare   

2.4.1. Analysis of Health Communication Channels  
2.4.2. Strategies and Models of Use of the Different Channels: Segmentation, Scope, and Specific Use  
2.4.3. Preliminary Evaluation of the Different Channels and Evaluation of Interventions 

2.5. Leadership and Communication Styles Among Professionals: Coaching and Empowerment in Public Health  

2.5.1. Importance of Internal Communication Factors, Styles and Models  
2.5.2. Models of Training and Empowerment of Communication Between and by Health Professionals  
2.5.3. The Health Professional as the Axis of Communication: the White Coat Loudspeaker and its Particularities in Public Health 

2.6. Communication in Crisis Situations for Public Health  

2.6.1. Crisis Communication and Communication Crisis  
2.6.2. Key Factors in Health Crisis Communication: Coping with Uncertainty   
2.6.3. Strategies and Agents The Role of the Spokesperson 

2.7. Social Media Research and Strategy to Improve Accessibility to Truthful and Reliable Information  Improving Health Literacy and Increasing Participation  

2.7.1. Health in Social Networks: Presence, Treatment and Impact  
2.7.2. Social Networks as an Element of Knowledge and Intervention in Health  
2.7.3. Disinformation and Health Hoaxes 

2.8. Research and Use of New Technologies for the Promotion of Health, Community Development and Empowerment of Community Associations 

2.8.1. New Technologies as a Tool for Health Equity  
2.8.2. Threats and Risks of New Health Technologies  
2.8.3. Practical Applications 

2.9. Quality Analysis: Contribution of New Technologies  

2.9.1. Technology Assessment: Objectives, Challenges and Tools  
2.9.2. Ethical Factors in the Application of New Technologies in Public Health  
2.9.3. Technological Acceleration: Planning in Innovation 

2.10. Development of Internet of Things Projects in Epidemiology and Public Health and other Emerging Projects  

2.10.1. Internet of Things (IoT): Trade-off between Knowledge and Privacy  
2.10.2. Real-life Data and Real-time Data: Sources, Analysis, Processing and Use for Knowledge and Decision Making  
2.10.3. Artificial Intelligence in Public Health

Module 3. Evaluation of Public Health Policies and Programs 

3.1. Evaluation of Public Health Policies  

3.1.1. Evaluation of Public Health. Historical Framework    
3.1.2. International Framework   
3.1.3. Present and Future of Evaluation in Public Health  

3.2. Methodological Aspects of Public Health Evaluation  

3.2.1. Dimensions of Evaluation    
3.2.2. Evaluation Objectives, Design and Procedure    
3.2.3. Qualitative and Quantitative Methods  

3.3. Health Information Systems Based on Management Indicators. Development of Indicators  

3.3.1. Models of Information Systems  
3.3.2. Design and Construction of a Decision-useful Information System    
3.3.3. Future of IS: Technical, Ethical and Usability Issues  

3.4. Qualitative and Quantitative Tools in the Evaluation of Health Programs   

3.4.1. Qualitative Methods   
3.4.2. Quantitative Methods    
3.4.3. Choice, Advantages and Difficulties  

3.5. Evaluation and Critical Analysis of Health Outcomes  

3.5.1. Data: Sources, Usefulness and Ethical-legal Factors    
3.5.2. Measurement and Analysis Models    
3.5.3. Use and Limitations of Health Outcomes  

3.6. Satisfaction of Patients, Staff, Providers and Environment. Analysis and Improvement Cycles  

3.6.1. Dimensions of Satisfaction. Perceived Quality    
3.6.2. PROMS and PREMS External and Internal Customer Satisfaction  
3.6.3. Improvement Cycles: PDCA, DMAIC  

3.7. Evaluation of Public Health Programs  

3.7.1. Assessment Objectives    
3.7.2. Evaluation Models    
3.7.3. Implementation, Redesign and Measurement of SP Interventions 

3.8. Evaluation of Health Policies 

3.8.1. Health in all Policies    
3.8.2. Health Impact Assessment    
3.8.3. Existence or Non-existence of Non-health Policies 

3.9. Health Program Studies  

3.9.1. Evaluation of Vaccination Programs    
3.9.2. Evaluation of Screening Programs    
3.9.3. Evaluation of an Environmental Policy 

3.10. Analysis of Evaluation Plans  

3.10.1. The Figure of the Evaluator    
3.10.2. Who Monitors the Monitors    
3.10.3. Evaluation Policies and Policy Evaluation

You will cover several key aspects, such as communication in public health, the use of new technologies and the evaluation of health policies and programs. With all the guarantees of TECH quality!"