In just a few months, develop the capacity for in-depth and critical political and electoral analysis of an expert and give a boost of excellence to your education”

Political Communication, as well as depending on the latest decisions within national contexts and approaching everything related to a certain territory, requires an in-depth analysis which helps to interpret and question the actions of those within the government.  

In this aspect, the role of the journalist is fundamental given that it is the first channel of communication between society and higher powers. The most demanding seasons for journalists is when there are elections, and they have to start from the initial idea of who the candidates are, what their proposals are, which parties they belong to and so on.  

Therefore, in order for journalists to be able to operate in the political context, they must deepen and update their knowledge of information gathering, source search and format presentation. For this reason, this postgraduate diploma seeks to perfect the journalist's skills and direct them to the world of political and electoral analysis.  

This is a 100% online program, with first-hand audiovisual material created by experts in the field in order to provide the best tools. Another particularity of the program is that it can be accessed from any mobile device with an internet connection, which means that the student does not have to travel to any on-site center.

The experience of a solvent and expert university is available to you in this complete program”

This postgraduate diploma in Political and Electoral Analysis contains the most complete and up-to-date program on the market. The most important features include:

• The latest technology in online teaching software
• A highly visual teaching system, supported by graphic and schematic contents that are easy to assimilate and understand
• Practical cases presented by practising experts
• State-of-the-art interactive video systems
• Teaching supported by telepractice
• Continuous updating and recycling systems
• Autonomous learning: full compatibility with other occupations
• Practical exercises for self-evaluation and learning verification
• Support groups and educational synergies: questions to the expert, debate and knowledge forums
• Communication with the teacher and individual reflection work
• Content that is accessible from any fixed or portable device with an Internet connection
• Supplementary documentation databases are permanently available, even after the program

A postgraduate diploma supported by the best technology, which will allow you to learn in a fluent and efficient way”

Or teaching staff is made up of practising specialists. A multidisciplinary team of trained and experienced professionals in different environments, who will develop the theoretical knowledge efficiently, but, above all, will contribute the practical knowledge derived from their own experience to the program. 

This mastery of the subject matter is complemented by the effectiveness of the methodological design, developed by a multidisciplinary team of e-learning experts who integrate the latest advances in educational technology. 

In order to achieve success in this program, the professional will have the help of a innovative interactive video system, through which they will be able to put into practice the telepractice and learning from an expert systems. A concept that will allow them to integrate and fix learning in a more realistic and permanent way. 

Learn all the aspects that successful political communication professionals must master"

With professors who are experts in this area of work, this program is a unique opportunity for professional development"

The postgraduate diploma in Political and Electoral Analysis is aimed at obtaining a higher degree of specialization that allows the journalism professional to develop their career in this area in an optimal way. For this purpose, we have developed the essential theoretical content that will provide students with the necessary knowledge and tools to transfer into practice, which will be developed intensively throughout the program.

Act as an expert in Political and Electoral Analysis : a goal easily attainable with this highly educationally intensive postgraduate diploma”

General Objectives

• Develop specialized knowledge of political communication
• Examine and relate political communication with social sciences and, in particular, with communication theories
• Analyze the role of communication of political institutions in the framework of contemporary democracies
• Create and analyze political speeches aimed at different environments and audiences, as well as to execute them verbally with communicative effectiveness
• Identify communication strategies applied in political discourses
• Analyze the rhetoric of political speeches and the different persuasion strategies in political and electoral campaigns
• Develop skills in the use of oral expression techniques which allow the student to acquire the ability to create and analyze political discourse
• Develop effective communication skills to become an excellent spokesperson and communicator in a professional environment
• Establish the operation and the process for creating surveys
• Analyze the impact of the polling data on the population and political parties
• Determine the use and application of political data within the media

Specific Objectives

Module 1. Ideologies and Political Parties

• Critically analyze the different ideological scales and political orientations
• Examine the positioning of the parties within political systems
• Determine the importance of lobbying groups associated with civil movements with a political aspect
• Establish the different political identities of both parties and citizens, which is fundamental to interpret their ideological positions
• Examine how a party functions, its rules and internal standards and what causes divisions or unions with different families 
• Examine the changes that may occur in parties as their political progress develops towards institutionalization

Module 2. Analysis and Management of Social Media for Influencing and Communicating

• Identify relevant communities and political actors in social networks
• Identify political social media
• Defining guidelines for action in social networks
• Verify the content of social media
• Manage social media correctly
• Generate social media data for subsequent analysis
• Create useful reports for the evaluation of action on the internet
• Monitor political activity on social media
• Explore political innovation on the internet

Module 3. Analysis of Political Data and Polls

• Analyze the history of political data and its use throughout the history of democracy
• Establish the use of surveys and their preparation and creation phases
• Determine the role of the “kitchen” in the leaking of political data
• Analyze the use that parties, media and citizens make of surveys
• Develop expertise in using a survey and understanding its data as it is to be processed
• Determine the use of data visualization within the media work and its processing essential to the understanding of the particular user

Our goal is simple: to offer you high-quality specialization, with the most developed teaching resources so that you achieve the best results with little effort”