You will carry out processes to customize audiences through the automated learning tools that you will analyze in this university program 100% online"

Thanks to the integration of data and platforms play an essential role in Automated Marketing strategies. For example, mechanization of processes such as campaign management, lead tracking or performance measurement allow teams to be more efficient and focus on strategic tasks. However, these operations present a series of challenges for professionals. Among them, the integration of information from various sources (CRM systems, social media, websites, etc.) stands out. This requires careful planning when implementing AI tools.

In this context, TECH develops a revolutionary program that will thoroughly address Marketing Automation through Machine Learning systems. To do this, the syllabus will delve into optimizing advertising campaigns and customizing audiences with AI. In turn, the syllabus will emphasize the importance of graduates analyze the feelings of consumers through the feedbacks they provide through social media such as X or Facebook. Moreover, the teaching materials will address mechanisms aimed at optimizing prices and promotions. In addition, the university program will focus on studying the future trends of Automation with AI in the world of advertising.

It is an intensive program of 150 teaching hours, where students will make a complete update on the processes used in the present to improve relations with customers. All with a syllabus made up of multimedia resources that include interactive summaries, case studies and complementary readings. In addition, with the Relearningsystem, based on the reiteration of the most outstanding concepts along this academic itinerary, students will not have to invest a lot of hours in the study and will get a much more effective update. exto between featured.

You will optimize the prices and promotions of your products through the most sophisticated technological tools after completing this TECH program"

The Postgraduate certificate in Optimization of Digital Marketing Processes using Artificial Intelligence  contains the most complete and up-to-date program on the market. The most important features include: 

• The development of case studies presented by experts inArtificial Intelligence in Marketing and Communication
• The graphic, schematic and eminently practical content of the system provides complete and practical information on those disciplines that are essential for professional practice
• Practical exercises where the self-assessment process can be carried out to improve learning
• Its special emphasis on innovative methodologies
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection

You’ll boost your results and redefine how brands connect with their audience in just 150 hours with this program"

The program’s teaching staff includes professionals from the sector who contribute their work experience to this training program, as well as renowned specialists from leading societies and prestigious universities.

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide immersive education programmed to learn in real situations.

This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise during the academic year For this purpose, the students will be assisted by an innovative interactive video system created by renowned and experienced experts.

You’ll use Machine Learning to provide immediate, automated responses to your customers"

With the revolutionary Relearning methodology developed by TECH, you will integrate all the knowledge optimally to successfully achieve the results you are looking for"

With an efficiency-based approach, this Postgraduate certificate will explore automation in various facets of Digital Marketing using proprietary AI systems. The syllabus will range from the implementation of advertising campaigns and CRM management to price optimization. Along the same lines, students will acquire solid knowledge on how to develop resources including Chatbots or predictive analysis. This will greatly serve graduates to analyze users' feelings, so that they improve customer interactions and significantly refine their decision-making process.

You’ll achieve your goals thanks to TECH’s didactic tools, which include interactive summaries and real cases in simulated learning environments"

Module 1. Automation and Optimization of Marketing Processes with AI

1.1. Marketing Automation with AI

1.1.1. AI-based Audience Segmentation
1.1.2. Workflow Automation
1.1.3. Continuous Optimization of Online Campaigns

1.2. Integration of Data and Platforms in Automated Marketing Strategies

1.2.1. Analysis and Unification of Multichannel Data
1.2.2. Interconnection between Different Marketing Platforms
1.2.3. Real-time Data Updating

1.3. Optimization of Advertising Campaigns with AI

1.3.1. Predictive Analysis of Ad Performance
1.3.2. Automatic Personalization of the Advertisement according to the Target Audience
1.3.3. Automatic Budget Adjustment according to Results

1.4. Audience Personalization with AI

1.4.1. Content Segmentation and Personalization
1.4.2. Personalized Content Recommendations
1.4.3. Automatic Identification of Homogeneous Audiences or Groups

1.5. Automation of Responses to Customers through AI

1.5.1. Chatbots and Machine Learning
1.5.2. Automatic Generation of Responses
1.5.3. Automatic Problem Solving

1.6. AI in Email Marketing for Automation and Personalization

1.6.1. Automation of Email Sequences
1.6.2. Dynamic Personalization of Content according to Preferences
1.6.3. Intelligent Segmentation of Mailing Lists

1.7. Sentiment Analysis with AI in Social Media and Customer Feedback

1.7.1. Automatic Sentiment Monitoring in Comments
1.7.2. Personalized Responses to Emotions
1.7.3. Predictive Reputation Analytics

1.8. Price and Promotion Optimization with AI

1.8.1. Automatic Price Adjustment based on Predictive Analytics
1.8.2. Automatic Generation of Offers Adapted to User Behavior
1.8.3. Real-time Competitive and Price Analysis

1.9. Integration of AI into Existing Marketing Tools

1.9.1. Integration of AI Capabilities with Existing Marketing Platforms
1.9.2. Optimization of Existing Functionalities
1.9.3. Integration with CRM Systems

1.10. Trends and Future of Automation with AI in Marketing

1.10.1. AI to Improve User Experience
1.10.2. Predictive Approach to Marketing Decisions
1.10.3. Conversational Advertising

TECH guarantees professional and academic excellence from its disruptive Virtual Campus 100% online where you have cutting-edge teaching tools. Enroll now!”