This Postgraduate diploma provides you with the most current and advanced knowledge about Copywriting”

Why Study at TECH?

TECH is the world's largest 100% online business school. It is an elite business school, with a model based on the highest academic standards. A world-class center for intensive managerial skills education.   

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At TECH Global University

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Admissions criteria at TECH are not economic. Students don't need to make a large investment to study at this university. However, in order to obtain a qualification from TECH, the student's intelligence and ability will be tested to their limits. The institution's academic standards are exceptionally high...  

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Analysis

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TECH offers students the best online learning methodology. The university combines the Relearning methodology (the most internationally recognized postgraduate learning methodology) with Harvard Business School case studies. A complex balance of traditional and state-of-the-art methods, within the most demanding academic framework.   

TECH is the world’s largest online university. It currently boasts a portfolio of more than 10,000 university postgraduate programs. And in today's new economy, volume + technology = a ground-breaking price. This way, TECH ensures that studying is not as expensive for students as it would be at another university.   

At TECH, you will have access to the most rigorous and up-to-date case analyses in academia” 

This Postgraduate diploma condenses the most current knowledge about the daily work of a copywriter into four modules, covering their work techniques, content creation for social media, and brand generation. The syllabus is designed by top-tier specialists in the field, who will propel the students' professional journey in this domain and enable them to successfully lead sales strategies in digital environments.

The multimedia modules, specialized readings, and case studies will be at your disposal 24 hours a day”

Syllabus

Students enrolled in this university certificate will embark on a 6-month academic journey of intensive learning, leading them to fulfill their utmost aspirations in the field of Copywriting.

This is an advanced program that will lead you to learn the particularities of the work performed by the copywriter, various techniques used for persuasive content writing, generational marketing, and neurocopywriting. A deepening that will make it much more attractive thanks to the video summaries of each topic, the videos in detail, the essential readings or the success stories shown.

A wide range of educational resources will enable them to effectively craft a brand's verbal identity or tailor content for the leading social media platforms of the moment. All of this will be under the guidance of a teaching team with extensive expertise in the field. 

In this way, professionals will be able to undertake sales initiatives in digital environments that benefit their businesses or those they offer their services to as freelancers.

TECHoffers an excellent opportunity for advancement through this Postgraduate diploma, which is unique in the academic landscape. It stands out for its flexibility, with no in-person requirements or fixed class schedules, making it ideal for balancing daily responsibilities with quality education.

This Postgraduate diploma takes place over 6 months and is divided into 3 modules:

Module 1. Copywriting techniques
Module 2. Manual of Verbal Identity and Brand Story
Module 3. Copywriting for Content Marketing and Social Media

Where, When and How is it Taught?

TECH offers the possibility of developing this Postgraduate diploma in Copywriting completely online. Throughout the 6 months of specialization, they will be able to access all the contents of the program at any time, allowing them to self-manage their study time.

Module 1. Copywriting techniques

1.1. Principles of persuasion

1.1.1. The 6 Principles of Cialdini's Persuasion
1.1.2. Reciprocity
1.1.3. Scarcity
1.1.4. Authority
1.1.5. Consistency
1.1.6. Sympathy
1.1.7. Consensus

1.2. The Most Popular Formulas for Copywriting

1.2.1. AIDA Formula
1.2.2. The 4 P's Formula
1.2.3. PAS
1.2.4. The 4 U's Formula
1.2.5. The FAB Formula

1.3. Less Common Formulas in copy

1.3.1. The Sugarman Formula
1.3.2. The ADP Formula
1.3.3. The PASTOR Formula
1.3.4. Aforest
1.3.5. The BUCLE Formula
1.3.6. The STONE Formula

1.4. Other Formulas That Do not Seem Like It

1.4.1. The 3 Whys Formula
1.4.2. 1-2-3-4 Copywriting Formula
1.4.3. Formula, So What?
1.4.4. The 9-Point Formula
1.4.5. The AICPBSAWN Formula

1.5. Headlines

1.5.1. The Importance of a Good Headline
1.5.2. Types of Headlines
1.5.3. Research to Identify Good Headlines
1.5.4. The Role of Subheadings

1.6. Create Headlines

1.6.1. Tools for Creating Headlines
1.6.2. Formulas for Creating Headlines
1.6.3. Techniques and Tricks
1.6.4. Examples of Headlines

1.7. The Wonderful World of Storytelling

1.7.1. The Most Important Factors
1.7.2. The Types of Existing Stories
1.7.3. What is History for?
1.7.4. Where Storytelling Can Be Applied

1.8. How to Create Good Stories

1.8.1. Storytelling Formulas
1.8.2. Hero’s Journey
1.8.3. Elements for Creating Good Stories
1.8.4. Examples of Stories with Various Objectives

1.9. Do not Leave Without a Call to Action (CTA)

1.9.1. Calls to Action is a click
1.9.2. How to Create a CTA or Call to Action
1.9.3. Types of Calls to Action
1.9.4. Analysis of CTA Examples

1.10. Content Management

1.10.1. What is Content Curation?
1.10.2. What a Content Curator Does
1.10.3. The 10 Steps
1.10.4. 4 S Methodology
1.10.5. Various Content Curation Techniques
1.10.6. Content Curation Tools

Module 2. Manual of Verbal Identity and Brand Story

2.1. What is brand verbal identity

2.1.1. Why have a verbal identity manual
2.1.2. Recognize the brand personality
2.1.3. The name or names
2.1.4. The tagline or slogan

2.2. Brand archetypes

2.2.1. What they are and how to identify them
2.2.2. The Innocent
2.2.3. The Regular Guy
2.2.4. The Explorer
2.2.5. The Sage
2.2.6. The Hero
2.2.7. The Outlaw
2.2.8. The Magician
2.2.9. The Lover
2.2.10. The Jester
2.2.11. The Caregiver
2.2.12. The Creator
2.2.13. The Ruler
2.2.14. The Villain

2.3. Mission, Vision, and Values

2.3.1. Discover the mission
2.3.2. Think about the vision
2.3.3. Define the values
2.3.4. Have a clear brand purpose

2.4. Empowering the brand

2.4.1. What voice it has
2.4.2. The tones
2.4.3. The message matrix
2.4.4. Purchase option

2.5. The brand manifesto

2.5.1. What is a manifesto and what is it for
2.5.2. Information Sources
2.5.3. The due diligence process
2.5.4. The report

2.6. The Empathy Map

2.6.1. What is an empathy map
2.6.2. What Is It For?
2.6.3. How to create it
2.6.4. Several examples to see it in practice

2.7. The verbal universe

2.7.1. Key Words
2.7.2. What the brand says and what it does not say
2.7.3. What it does not say
2.7.4. Topics ideation
2.7.5. SEO Tools

2.8. The brand story or storybrand

2.8.1. What is a brand story and what is it for
2.8.2. How to Create a brand story
2.8.3. Donald Miller's system
2.8.4. Examples of successful brand story creation

2.9. Brand hashtags

2.9.1. What they are and how to use them
2.9.2. Advice
2.9.3. How to create a hashtag for a brand
2.9.4. How it works on different social media platforms

2.10. Aspects to consider in a company's verbal identity manuals

2.10.1. Inclusive Language
2.10.2. Language and ideas that denote environmental involvement
2.10.3. Language and ideas that denote sensitivity to social causes
2.10.4. Other aspects of the language to be respected

Module 3. Copywriting for Content Marketing and Social Media

3.1. Understanding the New Way of Selling

3.1.1. What is Content Marketing?
3.1.2. Types of Content We Can Create
3.1.3. Articles
3.1.4. Interviews
3.1.5. Lists
3.1.6. News
3.1.7. Videos
3.1.8. Stories (Storytelling)
3.1.9. Success Stories
3.1.10. Guest Articles
3.1.11. Infographics, Statistics, or Graphics

3.2. Tools for Generating Content Ideas

3.2.1. Specific Online Tools
3.2.2. GPT Chat
3.2.3. Recycling Topics
3.2.4. Content Curation
3.2.5. From FAQs (Frequently Asked Questions)

3.3. Social Media: Great Allies of Copywriting

3.3.1. Copywriting for Social Media
3.3.2. Identify the Competition
3.3.3. Get to Know Followers
3.3.4. Seek Opinions

3.4. Specifics of Each Social Media Platform

3.4.1. Copy for Facebook
3.4.2. Copy for Instagram
3.4.3. Copy for Pinterest
3.4.4. Copy for TikTok

3.5. Copywriting for LinkedIn

3.5.1. The Copy in the Banner
3.5.2. The Copy in the Profile
3.5.3. The Copy in the "About" Section
3.5.4. Types of Content to Post
3.5.5. Other Aspects of the Professional Network

3.6. Copywriting for Audio and Video Scripts

3.6.1. Audio or Video
3.6.2. Videopodcasts: The Best of Both Worlds
3.6.3. How to Make Videos for YouTube
3.6.4. The Importance of Creating a Script for Podcasts
3.6.5. How to Create a Podcast Script Step by Step
3.6.6. Measure and Convert with a Podcast Strategy

3.7. Copywriting for Blogs

3.7.1. Get to Know the Audience: What Would You Want to Read?
3.7.2. Which words to choose
3.7.3. How to Structure the Article
3.7.4. Which images to choose
3.7.5. How to improve SEO

3.8. Keywords for an SEO Strategy

3.8.1. Sources of Keywords
3.8.2. Tools for Keyword Research
3.8.3. Organize Your Keyword Research
3.8.4. Search Intent
3.8.5. Buyer journey
3.8.6. Analyze the SERP

3.9. The Contingency Plan

3.9.1. Analysis of the Situation
3.9.2. Definition of Objectives and KPIs
3.9.3. Target Audience
3.9.4. Content Strategy Definition
3.9.5. Channel Definition
3.9.6. Editorial Calendar
3.9.7. Results Measurement

3.10. Copy for Merchandising, Packaging, and Other Physical Formats

3.10.1. The Benefits of Copy in Physical Formats
3.10.2. Wrappers and Labels
3.10.3. Advertising and Signage
3.10.4. Documentation and Invoices
3.10.5. Store, Office, or Physical Location

Launch digital projects with confidence thanks to the SEO strategies provided by this program"