With TECH you will develop innovative creative techniques, advertising keys, genres and advertising styles, taking your career to the top"

Why Study at TECH?

TECH is the world's largest 100% online business school. It is an elite business school, with a model based on the highest academic standards. A world-class center for intensive managerial skills education.   

TECH is a university at the forefront of technology, and puts all its resources at the student's disposal to help them achieve entrepreneurial success”

At TECH Global University

Innovation

The university offers an online learning model that balances the latest educational technology with the most rigorous teaching methods. A unique method with the highest international recognition that will provide students with the keys to develop in a rapidly-evolving world, where innovation must be every entrepreneur’s focus.

"Microsoft Europe Success Story", for integrating the innovative, interactive multi-video system. 

The Highest Standards

Admissions criteria at TECH are not economic. Students don't need to make a large investment to study at this university. However, in order to obtain a qualification from TECH, the student's intelligence and ability will be tested to their limits. The institution's academic standards are exceptionally high...  

95% of TECH students successfully complete their studies.

Networking

Professionals from countries all over the world attend TECH, allowing students to establish a large network of contacts that may prove useful to them in the future.  

100,000+ executives prepared each year, 200+ different nationalities.

Empowerment

Students will grow hand in hand with the best companies and highly regarded and influential professionals. TECH has developed strategic partnerships and a valuable network of contacts with major economic players in 7 continents.  

500+ collaborative agreements with leading companies.

Talent

This program is a unique initiative to allow students to showcase their talent in the business world. An opportunity that will allow them to voice their concerns and share their business vision. 

After completing this program, TECH helps students show the world their talent. 

Multicultural Context

While studying at TECH, students will enjoy a unique experience. Study in a multicultural context. In a program with a global vision, through which students can learn about the operating methods in different parts of the world, and gather the latest information that best adapts to their business idea. 

TECH students represent more than 200 different nationalities.  

Learn with the best

In the classroom, TECH’s teaching staff discuss how they have achieved success in their companies, working in a real, lively, and dynamic context. Teachers who are fully committed to offering a quality specialization that will allow students to advance in their career and stand out in the business world. 

Teachers representing 20 different nationalities. 

TECH strives for excellence and, to this end, boasts a series of characteristics that make this university unique:   

Analysis

TECH explores the student’s critical side, their ability to question things, their problem-solving skills, as well as their interpersonal skills.  

Academic Excellence

TECH offers students the best online learning methodology. The university combines the Relearning methodology (the most internationally recognized postgraduate learning methodology) with Harvard Business School case studies. A complex balance of traditional and state-of-the-art methods, within the most demanding academic framework.   

TECH is the world’s largest online university. It currently boasts a portfolio of more than 10,000 university postgraduate programs. And in today's new economy, volume + technology = a ground-breaking price. This way, TECH ensures that studying is not as expensive for students as it would be at another university.   

At TECH, you will have access to the most rigorous and up-to-date case analyses in academia” 

The Postgraduate certificate in Advertisement Creation is a program that is especially focused on specific aspects related to the benefits of knowing the target and the analysis of target audience data. In that sense, this academic program is geared towards a theoretical-practical pillar, accompanied by extensive experience and great knowledge of a highly qualified faculty in the field of advertising.  

An expertly designed syllabus and first-rate teaching materials are the key to a successful professional career”

Syllabus

This Postgraduate certificate is composed of 150 classroom hours, where TECH will guide the alumni to the top of their professional career through an through elite teaching, excellence and efficiency. In this way, students will reach the most important positions in the advertising and business sector, solidly facing the challenges imposed by the work environment. Therefore, this program provides much knowledge related to insight in advertising. 

The teaching staff has created an exclusive syllabus consisting of 1 module, with the aim of expanding students' knowledge regarding the development of actions and initiatives that improve creative results, in collaboration with the rest of the actors involved in its conception.  

On the other hand, the students of this program will be able to incorporate detailed knowledge on how creative advertising thinking works and its strategic importance. In this way, graduates will obtain first level skills related to digital advertising. 

In this sense, with this program, TECH provides the most recent developments in Advertisement Creation. For this reason, it focuses on excellence and comfort, being a qualification that has great flexibility as it only requires an electronic device with Internet access and thus easily access the virtual platform from anywhere, 24 hours a day.   

This Postgraduate certificate takes place over 6 weeks and is divided into 1 module. 

Module 1. How to create ads 

Where, When and How is it Taught?

TECH offers the possibility of developing this Postgraduate certificate in Advertisement Creation completely online. During the 6 weeks of the specialization, the student will be able to access all the contents of this program at any time, which will allow the students to self-manage their study time. 

Module 1. How to Create Ads 

1.1. How an Advertising Creative Thinks 

1.1.1. How He Thinks in a Natural Way 
1.1.2. How He Thinks Professionally 
1.1.3. Conclusions  

1.2. The Strategic Importance of the Target 

1.2.1. The Essential Motivation 
1.2.2. Benefits of Knowing the Target  
1.2.3. How to Analyze Target Audience Data 
1.2.4. Insight in Advertising 

1.3. How to Structure the Message 

1.3.1. Communication Axis 
1.3.2. Concept of Communication 
1.3.3. Transmission Scheme

1.4. Where to Create in Communication 

1.4.1. The Name 
1.4.2. | Certificate 
1.4.3. The Spot 
1.4.4. The Radio Spot  
1.4.5. Outdoor Advertising  
1.4.6. Others 

1.5. Art Direction 

1.5.1. How Many Elements  
1.5.2. Size Hierarchy 
1.5.3. Copy?  
1.5.4. Cost Savings 
1.5.5. The Brand's Style 
1.5.6. Obviousness 
1.5.7. If It Does Not Contribute..

1.6. Creative Techniques 

1.6.1. The Keys to Advertising 
1.6.2. Advertising Genres and Styles 
1.6.3. Conclusions  

1.7. How to Create Advertising 

1.7.1. How to Get Free Publicity 
1.7.2. How to Get a Brand in the News 
1.7.3. Conclusions  

1.8. Digital Creativity  

1.8.1. Digital Creativity 
1.8.2. Digital Advertising 
1.8.3. Conclusions

1.9. How to Create Creative Ads  

1.9.1. A Striking Visual Concept 
1.9.2. A Text that Excites 
1.9.3. Surprise 
1.9.4. Types of Creativity 
1.9.5. Test and Optimize

1.10. The Future of Creative Research 

1.10.1. Artificial Intelligence 
1.10.2. Virtual Reality and Augmented Reality 
1.10.3. Online Collaboration 
1.10.4. Data-driven Research 

The teaching materials of this program, elaborated by these specialists, have contents that are completely applicable to your professional experiences”