University certificate
With this Practical Training you will take a definitive step in your career.”
Why study at TECH?
This is an exclusive opportunity to do an internship in Communication Company Management with an experienced team of professionals”
The communicator understands the importance of relationships in business and professional development. The opportunity provided by this program to share an intensive 8-hour shift, Monday through Friday, is an open door to multiple possibilities to expand their talent and professional skills.
Being able to see firsthand how actions are developed from the management of a successful communication company will expand their criteria to execute efficient actions in the work environment. For this reason, TECH carefully chooses the internship center so that the student gets the most out of the experience.
By completing this program, the student will be able to complete a series of activities that will help them develop the managerial and leadership skills required to face any situation in their daily practice. In this sense, they will be able to assume new responsibilities by directing a national and international media of great importance.
Throughout the course of the program, the student will have the support of a professional assistant. For all this, they will be able to learn the new technologies and strategies of this discipline, including technical skills to exercise this position in an ethical and responsible manner. Therefore, upon graduation, students will be able to venture into this sector or start their own company to disseminate information around the world.
Enjoy an intensive 3-week internship at a prestigious center and update yourself on the latest clinical procedures in order to grow professionally"
Teaching Planning
The Internship program in Communication Company Management is an intensive program designed to enhance the students' leadership and management skills. Through the on-site stay in a prestigious company, the student will have 3 weeks of learning, divided into eight hours to continue five days a week. In addition, they will receive the support and guidance of a specialist attached to the company.
In this training proposal, of a completely practical nature, the activities are aimed at developing and enhancing the skills necessary for the provision of managerial work in the communications department, managing all media plans and social media to take care of the image of a brand in the face of any crisis it may experience, and which are oriented to specific training for the exercise of the activity.
This practical training is an excellent opportunity to learn about all the activities that a director of communications companies performs, such as planning and positioning the company, managing communications in crisis situations or studying the viability of any marketing project.
The practical teaching will be carried out with the active participation of the student performing the activities and procedures of each area of competence (learning to learn and learning to do), with the accompaniment and guidance of teachers and other training partners that facilitate teamwork and multidisciplinary integration as transversal competencies for daily practice (learning to be and learning to relate).
The procedures described below will be the basis of the practical part of the training, and their implementation will be subject to the center’s own availability and workload, the proposed activities being the following:
Advanced Management and Business Leadership Techniques
- Utilize leadership theories and challenges to develop effective negotiation skills
- Participate in talent management and commitment management
- Use strategy maps and other indicators to come up with innovative proposals that allow for higher productivity
- Verify strategic planning and positioning for the company
- Make web 2.0 and social networks profitable
Approach Advanced Methods for the Communication Company Management
- Apply coordination mechanisms between departments and organizational charts
- Design proposals regarding organizational structure and implementation of new practices
- Perform scenario analysis for decision making and contingency plans
- Manage crisis communication according to the company's manual and, in case it is not available, propose it
- Perform marketing and advertising activities
Strategic and Corporate Communication
- Generate and distribute corporate content Intervene in the integral communication plan
- Use advanced techniques to evaluate results: KPIs and ROI
- Participate in the internal communication management plan
- Perform external communication actions and participate in the management of the company's reputation
- Develop institutional relations and Lobbying activities
- Propose social media strategies and a corporate communication plan 2.0
Management of Marketing Strategies
- Use Agenda Setting and new strategic marketing techniques
- Innovate the portfolio of information products through the presentation of avant-garde proposals
- Apply effective Inbound Marketing through content generation
- Manage CRM and other types of communication management software
- Intervene in research and feasibility study projects
Get qualified at an institution that can offer you all these possibilities, with an innovative educational program and a human team capable of developing you to the fullest"
Internship Program in Communication Company Management
In the media sector there is a recurring peculiarity within business management circles: the staff that makes up the board of directors is either well versed in the field of communication and little in management, or handles the administrative part, but is unaware of the flow of content in the industry. Therefore, to properly manage a media, it is essential to have specialized knowledge in the planning and implementation of corporate, technological and marketing strategies. This is how TECH Global University created the Internship Program in Communication Business Management, with which you will specialize in building plans focused on detecting, analyzing and solving obstacles that hinder the relationship between customers and the company. Three weeks of preparation, eight hours a day from Monday to Friday, classes taught by a team of experts in a business scenario and a unique methodology are the essential components of this program. In addition, in the curriculum you will find the most relevant and updated topics of the sector, including the latest trends in business management, audience identification, market-client management and the design of communication plans in traditional or digital media.
Learn how to manage communication companies
If you are interested in leading and managing corporate communication strategies, here at TECH you will find what you need to become a specialist. With this program you will master everything related to the management of dissemination channels, including the tools to create corporate identity and the execution of innovation processes in the portfolio of information products. Through our pragmatic classes, taught by a highly prestigious teaching team, you will gain the necessary knowledge to design organizational plans that drive the interactive flow. From this, you will develop your leadership skills in order to defend your company's interests and gain public recognition, positioning it as a trusted company that provides fully updated information. In addition, you will be characterized by performing in an exceptional way the managerial functions in the communications department, which will consolidate the business processes of dissemination and audience loyalty.