Introduction to the Program

This program will help you develop a communication strategy that competes within the fashion and luxury industry to attract young audiences to a brand"

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Throughout the years, communication has been an indispensable factor for human beings. With the advent of social networks and digital media, the way in which a message is sent and received has been perfected, as the objective is to encourage users to perform a specific action. In this sense, many experts have already determined the indispensable tools to favor the process of telling a story through images and words.

Therefore, this Hybrid professional master’s degree in TECH will help the professionals in this sector to analyze the application and study of communication in the field of fashion and luxury. For this, you will first have a 100% online modality, in which you will be able to understand in depth the nature of the message and its basic components. This will allow shaping the information structure of a brand using tools such as Storytelling.

This first part relies on the experience of professionals with extensive careers in this sector, such as journalists and fashion and luxury professionals. All of them have worked with various marketing and communications teams, so they are prepared to address issues related to the development of an analysis of current trends or the process of perception and interpretation of the interlocutor.

Throughout the course of the syllabus, the student will analyze a multitude of practical cases to understand and reproduce the communication process effectively, adapting it to each channel, company profile, and target audience. This will be indispensable for writing a press release, blog, or advertising copy that identifies with the brand ecosystem being managed.

After completing the theoretical program, the student will be able to carry out an on- Practice internship in a prestigious agency. Here, you , will carry out a series of activities that will prepare you to face any situation in your daily practice. In addition, you will not be alone, as you will have the support of a specialist attached to the company, who will teach you how to perform the activities of a director.

For 3 weeks you will be able to perform the activities of a communications manager, implementing CRM to automate the content that is broadcast on social networks"

This Hybrid professional master’s degree in Fashion and Luxury Communication Management contains the most complete and up-to-date educational program on the market. The most important features include:

  • Development of more than 100 case studies presented by experts in communication in Fashion and luxury
  • The graphic, schematic and practical contents with which they are conceived, gather Specific information on those disciplines that are essential for professional practice
  • Integral plans for systematized action in the business field
  • Algorithm-based interactive learning system for decision-making in the situations that are presented to the student
  • Practical guides for the use of the main business sciences tools
  • Special emphasis on the most innovative methodologies for the application of communication techniques in fashion and luxury
  • All of this will be complemented by theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
  • Content that is available from any fixed or portable device with an Internet connection
  • Furthermore, you will be able to do an internship in one of the best business centers in the world

At the end of this hybrid program, you will be able to lead a communications team to develop messages that identify with the ecosystem of any brand"

In this Master's program, of a professionalizing nature and hybrid learning modality, is aimed at updating professionals specialized in Communication who require a high level of qualification. The contents are based on the latest scientific evidence and are organized in a didactic way to integrate theoretical knowledge into your daily practice and theoretical elements. In this way, the theoretical-practical elements will facilitate the updating of knowledge and will allow decision-making in complex environments.

Thanks to its multimedia content developed with the latest educational technology, they will allow the professional a situated and contextual learning, that is to say, a simulated environment that will provide an immersive learning programmed to prepare in real situations. This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise throughout the program. For this purpose, the student will be assisted by an innovative interactive video system created by renowned experts.

You will be able to generate social impact and manage the public opinion of a brand with ethical responsibility"

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You will be trained to make decisions through observation, analysis, interpretation, and action in relation to professional criteria through critical reporting"

Why study at TECH?

TECH is the world’s largest online university. With an impressive catalog of more than 14,000 university programs available in 11 languages, it is positioned as a leader in employability, with a 99% job placement rate. In addition, it relies on an enormous faculty of more than 6,000 professors of the highest international renown.  

estudiar tech TECH

Study at the world's largest online university and guarantee your professional success. The future starts at TECH” 

 

The world’s best online university according to FORBES 

The prestigious Forbes magazine, specialized in business and finance, has highlighted TECH as “the world's best online university” This is what they have recently stated in an article in their digital edition in which they echo the success story of this institution, “thanks to the academic offer it provides, the selection of its teaching staff, and an innovative learning method aimed at educating the professionals of the future” 

A revolutionary study method, a cutting-edge faculty and a practical focus: the key to TECH's success.

The most complete study plans on the university scene 

TECH offers the most complete study plans on the university scene, with syllabuses that cover fundamental concepts and, at the same time, the main scientific advances in their specific scientific areas. In addition, these programs are continuously being updated to guarantee students the academic vanguard and the most in-demand professional skills. In this way, the university's qualifications provide its graduates with a significant advantage to propel their careers to success. 

TECH offers the most comprehensive and intensive study plans on the current university scene.

A world-class teaching staff  

TECH's teaching staff is made up of more than 6,000 professors with the highest international recognition. Professors, researchers and top executives of multinational companies, including Isaiah Covington, performance coach of the Boston Celtics; Magda Romanska, principal investigator at Harvard MetaLAB; Ignacio Wistumba, chairman of the department of translational molecular pathology at MD Anderson Cancer Center; and D.W. Pine, creative director of TIME magazine, among others. 

Internationally renowned experts, specialized in different branches of Health, Technology, Communication and Business, form part of the TECH faculty.

A unique learning method 

TECH is the first university to use Relearning in all its programs. It is the best online learning methodology, accredited with international teaching quality certifications, provided by prestigious educational agencies. In addition, this disruptive educational model is complemented with the “Case Method”, thereby setting up a unique online teaching strategy. Innovative teaching resources are also implemented, including detailed videos, infographics and interactive summaries. 

TECH combines Relearning and the Case Method in all its university programs to guarantee excellent theoretical and practical learning, studying whenever and wherever you want.

The world's largest online university 

TECH is the world’s largest online university. We are the largest educational institution, with the best and widest online educational catalog, one hundred percent online and covering the vast majority of areas of knowledge. We offer a large selection of our own degrees and accredited online undergraduate and postgraduate degrees. In total, more than 14,000 university degrees, in eleven different languages, make us the largest educational largest in the world. 

TECH has the world's most extensive catalog of academic and official programs, available in more than 11 languages.

Google Premier Partner 

The American technology giant has awarded TECH the Google Google Premier Partner badge. This award, which is only available to 3% of the world's companies, highlights the efficient, flexible and tailored experience that this university provides to students. The recognition as a Google Premier Partner not only accredits the maximum rigor, performance and investment in TECH's digital infrastructures, but also places this university as one of the world's leading technology companies. 

Google has positioned TECH in the top 3% of the world's most important technology companies by awarding it its Google Premier Partner badge.

The official online university of the NBA 

TECH is the official online university of the NBA. Thanks to our agreement with the biggest league in basketball, we offer our students exclusive university programs, as well as a wide variety of educational resources focused on the business of the league and other areas of the sports industry. Each program is made up of a uniquely designed syllabus and features exceptional guest hosts: professionals with a distinguished sports background who will offer their expertise on the most relevant topics. 

TECH has been selected by the NBA, the world's top basketball league, as its official online university.

The top-rated university by its students 

Students have positioned TECH as the world's top-rated university on the main review websites, with a highest rating of 4.9 out of 5, obtained from more than 1,000 reviews. These results consolidate TECH as the benchmark university institution at an international level, reflecting the excellence and positive impact of its educational model.” reflecting the excellence and positive impact of its educational model.” 

TECH is the world’s top-rated university by its students.

Leaders in employability 

TECH has managed to become the leading university in employability. 99% of its students obtain jobs in the academic field they have studied, within one year of completing any of the university's programs. A similar number achieve immediate career enhancement. All this thanks to a study methodology that bases its effectiveness on the acquisition of practical skills, which are absolutely necessary for professional development. 

99% of TECH graduates find a job within a year of completing their studies.

Hybrid Professional Master's Degree in Fashion and Luxury Communication Management

Management in fashion and luxury communication is an essential discipline that consists of developing and executing creative communication strategies, which allow positioning and highlighting luxury products or brands in a highly competitive market. This specialty requires specific knowledge and skills, therefore, TECH Global University developed the Hybrid Professional Master's Degree in Fashion and Luxury Communication Management as an excellent opportunity for qualification in the area. The program combines the flexibility of online learning with practical experience in the classroom and in specialized clinics. Thus, you will have the opportunity to participate in live or online discussions, in order to put into practice the knowledge acquired in the classroom. Here, we propose you a theoretical-practical journey through various modules ranging from branding strategies, luxury brand positioning, digital communication and social media management in the fashion and luxury sector, to the production and direction of fashion shows or high quality fashion events.

Qualify as an expert in fashion and luxury communication management

TECH is consolidated as the leading university in digital education, therefore, you will have the guarantee of receiving a unique program in the market. By taking this program, you will gain the necessary skills to develop effective and creative communication strategies that will allow you to successfully promote luxury products and brands. Our blended learning modality will allow you to combine your training with other activities, since part of the program is developed through an online platform and the other part in person at our facilities. In addition, you will have a team of teachers specialized in the sector, who will provide you with their background and best experiences. Thus, you will delve into influencer marketing and public relations in the world of luxury; followed by storytelling techniques and content creation for fashion and luxury communication.