Develop an advanced mastery of structures, materials and Ecopackaging, as well as visual communication to adapt them to a market strategy in this 100% online program. Enroll now” 

The image of the products is really important in the market environment, the influence it generates in the quick distinction, the purchase decision, the safety and quality of the product. These are aspects to be treated with importance and care within the process and productive planning of the company. 

The new Phygital reality also requires a more intense approach to Packaging Design that combines digital and virtual environments with Concept Stores and Retail, so vector illustration, the mastery of Big Data and the design of the end customer experience are also axes of this teaching. 

The mastery of structures, materials and Ecopackaging, as well as visual communication to adapt them to a competitive market strategy based on analysis, together with the latest artistic techniques to promote creativity and its application, both to the premium and luxury sector and to the mass market, will provide students with the necessary skills for their incorporation into the multifaceted Packaging market in constant innovation and evolution.   

This professional master’s degree, delves into the use of the most advanced tools and implementation of illustration techniques, understanding the fundamental concepts of Packaging Design. It takes the concept of sustainability as the main axis in the design style and novel aspects such as artificial intelligence and digital innovation to improve the user experience. 

A specialized syllabus, developed and rigorously selected by experts in visual arts, marketing and communication, based on an innovative teaching methodology 100% online that adapts to the personal circumstances of each student, since it allows you to choose the time and place to study. In this way, numerous multimedia teaching resources such as practical exercises, video techniques, interactive summaries or master classes are used to achieve the degree in 12 months.

You will master the principles of Packaging Design thanks to this professional master’s degree, which will give you access to numerous professional opportunities"   

This professional master’s degree in Packaging Design contains the most complete and up-to-date educational program on the market. The most important features include

• The development of practical cases presented by experts in Design, Marketing and Communication
• The graphic, schematic, and practical contents with which they are created, provide scientific and practical information on the disciplines that are essential for professional practice
• Practical exercises where the self-assessment process can be used to improve learning
• Its special emphasis on innovative methodologies
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection

After this program, you will be able to work in the consumer, luxury and gourmet markets, designing innovative and functional packaging solutions for their products" 

The program’s teaching staff includes professionals from sector who contribute their work experience to this program, as well as renowned specialists from leading societies and prestigious universities. 

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide immersive education programmed to learn in real situations.  

This program is designed around Problem-Based Learning, whereby the professional must try to resolve the different professional practice situations that arise during the academic year. For this purpose, students will be assisted by an innovative interactive video system developed by renowned experts.   

Develop new creative concepts through innovative ideas and Adobe Illustrator tools in Product Packaging Design"

Enroll now and see your goal come true in 12 months in an agile, comfortable and efficient way.Thanks to the 100% online methodology based on Relearning"

The main objective of this program in Packaging Design is to provide the professional with the latest knowledge and techniques in this field, so that they can incorporate them into their work immediately. In this way, they will be able to experience rapid progress thanks to the large number of advanced solutions that they will be able to offer to their clients or employers in the development of creative and functional ideas. 

You don't have to sacrifice any of your current activities in order to continue your professional development. This program offers you the quality and flexibility you're looking for"  

General Objectives

• Master the tools of packaging design and digital illustration through the use of Adobe Illustrator software
• Create a conceptual, experimental and/or commercial visual identity adapted to all kinds of products
• Manage a complete packaging project and a customized portfolio
• Assimilate the product value chain in a comprehensive manner: from design to opening the package at home or sale in the store
• Generate branding  and marketing strategies through the use of Big Data and continuous assessment
• Design all packaging  structures with advanced knowledge of their materials and real-life applications
• Handle Ecopackaging and the materials involved in the design of product packaging
• Apply packaging design from mass consumption to cosmetics, jewelry or gourmet products and the luxury Packaging market

Specific Objectives 

Module 1. Design and Illustration with Adobe Illustrator

• Integrate Adobe Illustrator tools into product packaging  design
• Managing typography for labeling design
• Master the use of the color palette for correct printing
• Generate harmony in the design and execute the tools with personality integrating brand values
• Incorporate digital design workflow into the packaging project

Module 2. Vector Illustration of Packaging in Adobe Illustrator

• Incorporate the use of vector graphics for digital design with Adobe Illustrator
• Apply and select the necessary tools for the production of a packaging project
• Master typography and lettering for label and logo design
• Create photomontages that show the final product in 3D and recreate the final scenery
• Manage packaging design in all its stages: from the creation of a volume on a blank space to its printing with all layers

Module 3. Ecodesign: Materials for Packaging Design

• Delve into the functioning of the circular economy in relation to packaging design
• Master biodegradable materials and the recycling process
• Manage design decisions with a focus on the second life of the package
• Raise awareness of the use of plastic and the need to reduce our carbon footprint in order to preserve the environment
• Optimize the packaging design process by turning professionals into conscious designers

Module 4. The Structure of Packaging

• Master the techniques of creativity and structural composition based on the culture of packaging
• Generate a specific concept that responds to a universal identity based on coherence with the brand's purpose
• Apply research techniques in the physical and digital environment by establishing design guidelines
• Handle lettering and typography for packaging labeling
• Delve into the sensory experience and transcend into the new virtual reality of packaging

Module 5. Jewelry and Cosmetics Packaging

• Incorporate the cosmetic consumer needs of traditional and emerging audiences, understanding that cosmetic packaging is the difference between the purchase of a product in most of the occasions
• Master design techniques throughout the packaging process aligning exterior, interior and product packaging
• Broaden the criteria for the application of styles in the cosmetic field, since packaging design is very defined and polarized
• Manage creative experimental packaging  techniques to increase exclusivity through the value of the packaging
• Generate new designs based on the design of jewelry packaging, taking into account the main lines of design in the luxury sector

Module 6. Gourmet and Wine Packaging

• Incorporate family traditions and the recreation of good times in a product that is conceived as an intangible part of the country's cultural heritage
• Manage the casuistry and technical aspects of wine and gourmet product packaging, finding a balance between functional design and aesthetics
• Master the materials that make up the product packaging such as stoppers, glass and secondary packaging
• Design the label according to an information architecture that takes into account the quality seals and reflects the brand's personality
• Manage the user experience by understanding that it is a sensory experience in which the sense of taste must also enter through the eyes

Module 7. Packaging and Design in Mass Consumption

• Generate transparency and efficiency in food packaging, determining factors in the correct development of physical health
• Incorporate nanotechnology and interactive  packaging  techniques into the mass consumption market as part of a constant innovation strategy
• Assimilate the needs of the food product and its preservation, transportation and storage conditions
• Analyze the results of the packaging design from a functional as well as an aesthetic perspective
• Manage personalization trends in the field of design for brands and mass consumption audiences

Module 8. Marketing and Branding for Packaging

• Integrate the use of data into the creative strategy of packaging
• Master strategic and value communication for successful packaging design briefing
• Create value through the projection of a brand identity that can change over time from flexibility and versatility
• Add the user experience in the digital environment to traditional physical store packaging
• Assimilate the use of artificial intelligence to support, assess and analyze behavior for the development of critical thinking

Module 9. Creative Management

• Encourage the development of artistic skills by understanding the use of visual codes and their message
• Apply everything learned so far to develop a personal portfolio and a briefing on the designs
• Fit visual storytelling into the brand strategy
• Incorporate the most advanced artistic techniques such as exquisite corpse or hypergraphics
• Manage space, structures and volumes, as well as the chromatic range as a whole and not separately

Module 10. Operational Development of Packaging

• Identify the role of design within the commodity supply chain
• Manage product development, prototyping and testing techniques to be applied to packaging design
• Increase the student's visionary design skills through a global perspective of the "package journey"
• Incorporate all legal and regulatory knowledge on the use and exploitation of intellectual property
• Master your role as a designer and improve your working relationships

A unique, key and decisive training experience to boost your professional development"