A 100% online program, without classes with fixed schedules and adapted to the real needs of pharmacists” 

The implementation of viral diffusion campaigns, customer loyalty through promotions, or the use of new digital communication possibilities are just some of the most effective strategies in Parapharmacy. A sector that has increased its turnover, thanks in large part to its incursion into the internet and the wide variety of products.

In this sense, the pharmaceutical professional oriented to this field must be aware of the latest trends in advertising strategies, without losing sight of the necessary economic and financial planning to obtain maximum profitability. For this reason, TECH brings together in this postgraduate diploma inMarketing in Parapharmacy, the most advanced syllabus and taught by the best experts in this field.

This is an intensive program of 450 teaching hours, where graduates will be able to delve into the different business models existing in the industry, their characteristics, which will allow them to carry out a complete update. Likewise, they will delve into the main sales actions, customer acquisition in both physical and online spaces and the accounting required in this type of business. All of this is complemented with multimedia didactic material, essential readings and case studies that can be accessed at any time of the day, from an electronic device with an internet connection. 

In this way, the pharmaceutical professionals have an excellent opportunity to be aware of everything that surrounds Marketing and integrate it into their project. Therefore, without the need for classroom attendance or classes with restricted schedules, graduates will have the ease of being able to self-manage their access time and make their daily responsibilities compatible with a quality university program.

The case studies of this qualification will allow you to test the success stories of viral marketing and integrate them into your own parapharmaceutical project”

This postgraduate diploma in Marketing in Parapharmacy contains the most complete and up-to-date scientific program on the market. The most important features include: 

• The development of practical cases presented by experts in Pharmacy
• The graphic, schematic, and practical contents with which they are created, provide scientific and practical information on the disciplines that are essential for professional practice
• Practical exercises where the self-assessment process can be carried out to improve learning
• Its special emphasis on innovative methodologies 
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection

Delve into the world of private, franchised or retail parapharmacies, whenever you want, from your digital device with internet connection”

The program’s teaching staff includes professionals from the field who contribute their work experience to this educational program, as well as renowned specialists from leading societies and prestigious universities. 

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide immersive education programmed to learn in real situations. 

This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise during the academic year For this purpose, the students will be assisted by an innovative interactive video system created by renowned and experienced experts. 

Obtain with this program the resources you need to implement commercial activities in parapharmacy sales areas"

A program that will allow you to perfect your financial and treasury plan and apply it to Parapharmacy projects"

The purpose of this postgraduate diploma is to provide students with the most current knowledge about the Marketing actions used to promote Parapharmacy businesses. In this sense, TECH provides the graduate with an excellent teaching team with extensive experience in this sector. In addition, the case studies will provide a much more direct and real vision of the most effective strategies to use and integrate into your business project.

This is an university qualification that will allow you to successfully implement a complete Marketing plan for your Parapharmacy project”

General Objectives

• Broaden the knowledge of Parapharmacy management 
• Enhance skills for the creation and management of online Parapharmacies
• Boost the performance of the Parapharmacy business
• Analyze the most effective marketing strategies in the sector
• Incorporate the latest technological innovations for start-up or adaptation of Parapharmacy projects 
• Be aware of all types of products marketable through Parapharmacies
• Delve into the Parapharmaceutical market
• Implement the analysis and digital positioning actions of a Parapharmacy

Specific Objectives

Module 1. Trade marketing in Parapharmacy

• Delve into the main features of Trade Marketing
• Analyze the new trends in Parapharmacy shelves
• Get a current view on the benefits of Cashkeeper
• Delve into the mobile marketing used in Parapharmacy

Module 2. Parapharmacy Profitability 

• Delve into the main accounting and financial terms of a Parapharmacy
• Indicate the most effective strategies and sales plans in Parapharmacy, as well as the design of a financial plan
• Get the most current information on the tools used for sales analysis
• Be up to date with the main software used in Parapharmacy

Module 3. Marketing plan in Parapharmacy

• Promote the implementation of marketing-oriented actions in the Parapharmacy sales space
• Delve into product strategies and appropriate pricing in Parapharmacy
• Indicate the guidelines for the creation of marketing campaigns 
• Establish how to incorporate new technologies that favor the consumer's shopping experience

Do you want to be aware of the most efficient sales plans in Parapharmacy? Get the maximum profitability thanks to the advanced content provided by this qualification”