The figure of the upright, inflexible and authoritarian manager has become obsolete. A new profile has emerged, one that is much more in line with new trends and stands out for being technologically savvy, practicing active listening and being self-critical of their work" 

Advertising is one of the possibilities a company has to communicate with the market and therefore support its marketing objectives. It is communication at the service of marketing. In fact, any organization, in order to grow or maintain itself, needs its offer to be accepted by the market, understood in its broadest sense. The marketing department is in charge of designing products and services that meet the needs of certain groups of people, of producing them, of getting them accepted and ensuring that the recipients are satisfied, so much so that they are willing to continue purchasing goods, voting for a certain program or believing in what we stand for.  

One of the activities that can be carried out to make the product known is advertising. The company will advertise when it needs to communicate who it is and what it offers to a sufficiently large group of people in which the company has an interest, either because they can buy its product, consume it, recommend it or simply talk about it.  

Today, any organization must know that the basis of its business is the relationship with its customers, so it has to take care of it by providing them with products and services in the quantity, quality and time they need. Marketing means knowing that they can only make a profit - not just an economic one - if they satisfy their needs.  

With this specialization you will get all the keys to understand the consumer, innovate in the product, devise strategies and creativities and plan the media and channels of marketing and communication actions. In addition, some of these contents will be addressed in a series of Masterclasses organized by a prestigious International Guest Director.  

The Postgraduate diploma in Communication and Marketing offers you an integrated, demanding and practical specialization to discover new professional paths and understand increasingly dynamic online business opportunities. If you are a professional in the field of Communication and Marketing, this is your best option to become an expert capable of managing and making any project profitable. 

This program offers you the unique opportunity to learn in Masterclasses from an international expert recognized for his excellent performance in this field"

This Postgraduate diploma in Communication and Marketing contains the most complete and up-to-date program on the market. The most important features include:

• The development of case studies presented by experts in Corporate Communication
• The graphic, schematic, and practical contents with which they are created provide scientific and practical information on the disciplines that are essential for professional practice
• The latest information on corporate communication 
• Practical exercises where the self-assessment process can be carried out to improve learning 
• Algorithm-based interactive learning system for decision-making in situations focused on journalism and digital communication
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection

TECH offers you the best academic program in the market in Communication and Marketing. You only have to bring your enthusiasm to study”

The program includes professionals belonging to the field of journalism and communication in its teaching staff, who bring their work experience to this course, along with recognized specialists from prestigious reference societies and universities. 

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning; a simulated environment that will provide an immersive learning program designed to practice in real situations.

This program is designed around Problem-Based Learning, where professionals must try to solve the different professional practice situations that arise throughout the program. For this purpose, professionals will be assisted by an innovative interactive video system created by renowned and experienced experts 

Become an outstanding journalist and learn how to successfully work in the communications offices of companies in all sectors"

The career of a journalist has become considerably more diverse in the last few years. Today, one of the professional opportunities with plenty of job openings is in the field of corporate communication"

The Postgraduate diploma in Communication and Marketing is a tailor-made program that is taught in a 100% online format so that you can choose the time and place that best suits your availability, schedule and interests. A program that takes place over 9 months and is intended to be a unique and stimulating experience that lay the foundation for your success in the management of communication in the digital environment. 

We guarantee the most complete and up-to-date learning program on the market, which will allow you to enter an exciting world with every guarantee of success” 

Module 1. Managerial Skills 

1.1. Public Speaking and Spokesperson Education 

1.1.1. Interpersonal Communication 
1.1.2. Communication Skills and Influence 
1.1.3. Communication Barriers 

1.2. Communication and Leadership 

1.2.1. Leadership and Leadership Styles 
1.2.2. Motivation 
1.2.3. Skills and Abilities of the Leader 2.0 

1.3. Personal Branding 

1.3.1. Strategies for Personal Brand Development 
1.3.2. Personal Branding Laws 
1.3.3. Tools for Creating Personal Brands 

1.4. Team Management 

1.4.1. Work Teams and Management Meetings 
1.4.2. Managing Change Processes 
1.4.3. Managing Multicultural Teams 
1.4.4. Coaching 

1.5. Negotiation and Conflict Resolution 

1.5.1. Effective Negotiation Techniques 
1.5.2. Interpersonal Conflicts 
1.5.3. Intercultural Negotiation 

1.6. Emotional Intelligence 

1.6.1. Emotional Intelligence and Communication 
1.6.2. Assertiveness, Empathy, and Active Listening 
1.6.3. Self-Esteem and Emotional Language 

1.7. Relational Capital: Coworking 

1.7.1. Managing Human Capital 
1.7.2. Performance Analysis 
1.7.3. Managing Equality and Diversity 
1.7.4. Innovation in People Management 

1.8. Time Management 

1.8.1. Planning, Organization and Control 
1.8.2. The Methodology of Time Management 
1.8.3. Action Plans 
1.8.4. Tools for Efficient Time Management 

Module 2. Marketing and Communication 

2.1. Product Placement and Branded Content 

2.1.1. Unique Forms of Communication and Brand Placement 
2.1.2. Concepts, Products and Services in User-Friendly Media 

2.2. Digital Media Planning and Contracting 

2.2.1. Real Time Bidding 
2.2.2. Integrated Digital Campaign Planning 
2.2.3. Advertising Investment Control Scorecard 

2.3. Promotional Marketing 

2.3.1. Consumer Promotions 
2.3.2. Sales Force, Channel, Point of Sale and Special Promotions 
2.3.3. Success and Cost-Effectiveness of Promotional Actions 

2.4. Planning, Execution and Measurement of SEM Campaigns 

2.4.1. Search Engine Marketing 
2.4.2. Conversion of Traffic to Qualified Traffic 
2.4.3. SEM Project Management 

2.5. Metrics and Results Analysis in Public Digital Campaigns 

2.5.1. Ad servers 
2.5.2. Traditional Metrics in Digital GRPs 
2.5.3. CrossMedia and Interactions 

2.6. Display Advertising, Rich Media and Viral Advertisement 

2.6.1. Media, Formats and Supports 
2.6.2. Conversion Funnel 
2.6.3. Buzz Marketing and WOM 

2.7. Mobile Marketing, Geo-localization and Internet TV 

2.7.1. New Mobile Marketing Applications 
2.7.2. Geo-localization 
2.7.3. Applications that Integrate Websites, Geotagging and Mobile 

2.8. Advertising Effectiveness 

2.8.1. Research Techniques and Tracking Campaigns 
2.8.2. Coverage and Effective Frequency Analysis 
2.8.3. Notoriety and Time Distribution Patterns of Advertising Pressure 

Module 3. Customer Relationship Management 

3.1. CRM and Relational Marketing 

3.1.1. Business Philosophy or Strategic Orientation 
3.1.2. Customer Identification and Differentiation 
3.1.3. The Company and its Stakeholders 
3.1.4. Clienting 

3.2. Database Marketing and Customer Relationship Management 

3.2.1. Database Marketing Applications 
3.2.2. Information Sources, Storage, and Processing 

3.3. Consumer Psychology and Behavior 

3.3.1. The Study of Consumer Behavior 
3.3.2. Internal and External Consumer Factors 
3.3.3. Consumer Decision Process 
3.3.4. Consumerism, Society, Marketing, and Ethics 

3.4. Consumer Centric Marketing 

3.4.1. Segmentation. 
3.4.2. Profitability Analysis 
3.4.3. Customer Loyalty Strategies 

3.5. CRM Management Techniques 

3.5.1. Direct Marketing 
3.5.2. Multichannel Integration 
3.5.3. Viral Marketing 

3.6. Advantages and Risks of Implementing CRM 

3.6.1. CRM, Sales and Costs 
3.6.2. Customer Satisfaction and Loyalty 
3.6.3. Technology Implementation 
3.6.4. Strategic and Management Errors 

Module 4. Communication Strategy in the Digital World 

4.1. Web 2.0 or the Social Web 

4.1.1. Organization in the Age of Conversation 
4.1.2. Web 2.0 Is All About People
4.1.3. Digital Environment and New Communication Formats 

4.2. Digital Communication and Reputation 

4.2.1. Online Reputation Report 
4.2.2. Netiquette and Good Practices on Social Media 
4.2.3. Branding and Networking 2.0 

4.3. Designing and Planning an Online Reputation Plan 

4.3.1. Brand Reputation Plan 
4.3.2. General metrics, ROI, and Social CRM 
4.3.3. Online Crisis and Reputational SEO 

4.4. General, Professional, and Microblogging Platforms 

4.4.1. Facebook. 
4.4.2. LinkedIn 
4.4.3. Twitter 

4.5. Video, Image, and Mobility Platforms 

4.5.1. YouTube 
4.5.2. Instagram 
4.5.3. Flickr 
4.5.4. Vimeo 
4.5.5. Pinterest 

4.6. Content and Storytelling Strategy 

4.6.1. Corporate Blogging 
4.6.2. Content Marketing Strategy 
4.6.3. Creating a Content Plan 
4.6.4. Content Curation Strategy 

4.7. Social Media Strategies 

4.7.1. Corporate PR and Social Media 
4.7.2. Defining the Strategy to Be Followed in Each Medium 
4.7.3. Analysis and Evaluation of Results 

4.8. Community Management 

4.8.1. Functions, Duties, and Responsibilities of the Community Manager 
4.8.2. Social Media Manager 
4.8.3. Social Media Strategist 

4.9. Social Media Plan 

4.9.1. Designing a Social Media Plan 
4.9.2. Schedule, Budget, Expectations and Follow-up 
4.9.3. Contingency Protocol in Case of Crisis 

4.10. Online Monitoring Tools 

4.10.1. Management Tools and Desktop Applications 
4.10.2. Monitoring and Research Tools 

Take the opportunity to learn about the latest advances in this field in order to apply it to your daily practice"