Specialize in the most innovative strategies to plan your Personal Brand Planning”

Today, competition in the job market is increasingly tough and opportunities to stand out have become scarce. For this reason, it is essential to 
to be aware of how to differentiate yourself and stand out in the crowd. Personal Brand Planning is a strategy that can help individuals establish a unique, consistent and attractive self-image, which can significantly increase their chances of success.

Thus, the Postgraduate Certificate in Personal Brand Planning is designed to provide students with a comprehensive overview of the key processes for creating, planning and effectively positioning their personal brand. The title is divided into several topics, covering the essential elements of personal brand planning, such as the Iceberg Methodology or strategies for turning personal SWOT into a strategic plan. In addition, students will also be updated in identifying audiences, customer segments and targets, developing an effective value proposition and business model. 

Undoubtedly, an academic opportunity of caliber, also taught 100% online. With a single Internet connection, students will have everything they need to excel in a demanding area, using a powerful teaching team and dynamic academic resources that will enhance their educational performance.

You are late to enroll in a unique Postgraduate Certificate to plan your personal brand”

This Postgraduate certificate in Personal Brand Planning contains the most complete and up-to-date program on the market. The most important features include:

• The development of case studies presented by experts in Personal Brand Building
• The graphic, schematic, and practical contents with which they are created, provide practical information on the disciplines that are essential for professional practice
• Practical exercises where self-assessment can be used to improve learning
• Its special emphasis on innovative methodologies
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection

Develops the most advanced strategies to determine the psychological and demographic profiles of customers”

The program’s teaching staff includes professionals from the sector who contribute their work experience to this training program, as well as renowned specialists from leading societies and prestigious universities.

Its multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide an immersive education programmed to learn in real situations.

The design of this program focuses on Problem-Based Learning, by means of which the professional must try to solve the different professional practice situations that are presented throughout the academic course. For this purpose, the student will be assisted by an innovative interactive video system created by renowned experts.

You will specialize in elaborating effective positioning maps that will facilitate your Personal Brand Planning"

You will consult inspiring examples of personal value propositions"

The didactic content of the Postgraduate certificate in Personal Brand Planning has been carefully designed by a teaching team highly specialized in personal brand management, with the aim of providing students with essential knowledge and skills to stand out in today's business and communication environment. The Postgraduate certificate offers a comprehensive and updated vision of the concepts and tools of Personal Branding, condensed into an academic experience of only 150 hours.

This syllabus contains the most comprehensive and up-to-date view of Personal Brand Planning ”

Module 1. Personal Brand Planning. Analysis of the differential factors of the personal brand. Positioning pillars: Brand Core and Brand Positioning

1.1. The three pillars of brand positioning: "know yourself, develop yourself, show yourself".

1.1.1. The methodology of the personal brand iceberg
1.1.2. Order: the key to success
1.1.3. Change and dynamism. The need to to reevaluate.

1.2. How to turn your personal SWOT into a strategic plan

1.2.1. How to turn weaknesses into strengths
1.2.2. How to turn threats into opportunities
1.2.3. How to turn Strengths into opportunities

1.3. Brand Core I. Purpose: Identification. Uses. Examples:

1.3.1. If you have a why, you will solve the how and the what
1.3.2. Methodologies to identify the purpose
1.3.3. Inspiring examples of purpose

1.4. Brand Core II. Vision. Examples:

1.4.1. Identification of Short, Medium and Long-Term Objectives. Goal setting
1.4.2. Why it pays to be ambitious in your vision
1.4.3. Inspiring examples of vision and its usefulness in personal branding

1.5. Brand Core III. Values. Identification, Management and Projection. Examples:

1.5.1. Tools to identify Values
1.5.2. Values Management and Projection through images or testimonials
1.5.3. Examples of projection and use of values

1.6. Brand Positioning I. Audience, Customer Segments

1.6.1. Demographic profiles to identify audiences
1.6.2. Psychological profiles. Fears and illusions.
1.6.3. Empathy: Understanding people's objections to working with you

1.7. Brand Core II. Market

1.7.1. Understanding the market context of the audience
1.7.2. Research to measure the potential market
1.7.3. Development of positioning maps

1.8. Brand Core III. Objectives

1.8.1. Target per reference field
1.8.2. Objective by specialty
1.8.3. Target by geographic area

1.9. Brand Core IV. Value Proposition. Relevance and Difference. Examples:

1.9.1. Personal Value Proposition Canvas. The Customer
1.9.2. Personal Value Proposition Canvas. The relevant difference
1.9.3. Inspiring examples of personal value propositions

1.10. Brand Positioning V. Business Model You, your business model

1.10.1. Osterwalder, Pigneur, Clark's Business Model You canvas
1.10.2. Key Elements Customers, value added, channels and roles
1.10.3. Activities, resources, key partners and economic model

A key program for you to conduct research that allows you to measure the potential market”