Grow your clients' online businesses: become an indispensable professional"

Digital marketing has become a decisive aspect of business. The vast majority of companies that operate offline also operate online, due to the growth of Internet shopping that makes having a digital store, and Website Marketing options, extremely attractive.

However, establishing an online business and making a profit from that business are two different things. Many users and customers do not have the knowledge and tools to set up their own online store, much less to be able to market it properly. In other words, it tends to be put off by many companies. Therefore, qualified professionals are needed to carry out this task, with these hired experts putting strategies in place to help clients improve their sales margin.

This postgraduate diploma in Website Marketing provides the knowledge and qualification to turn students into specialists, so that they are able to advance professionally and be positively valued by their clients, in a field with increasing economic potential.

The contents of this program are focused on practical skills, so that students can directly apply their learning, without the need for further professional development. The contents have been specially designed by a faculty of experts in Internet marketing, who have prepared a complete and targeted syllabus, ready to provide all the solutions and tools that a professional needs.

Marketing is a critical element for any new business, and you can be the professional it calls for"

This postgraduate diploma in Website Marketing contains the most complete and up-to-date program on the market. The most important features include:

• Comprehensive and targeted content that contains the keys to offering the best web marketing options
• A practical approach, which enables students to apply their new knowledge immediately
• Special attention to new developments in web marketing, so that students have the best possible tools at their disposal
• The use of modern teaching methodologies
• Flexibility and adaptation to the student, who will be able to learn in the way that best suits their professional and personal circumstances
• Content that is accessible from any fixed or portable device with an Internet connection

Provide your clients with the best digital marketing and sales solutions"

The teaching staff includes professionals from the sector who contribute their professional experience to this educational program, as well as renowned specialists from leading societies and prestigious universities.

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide immersive education designed to prepare them for real situations.

This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise during the academic year. For this purpose, the student will be assisted by an innovative interactive video system created by renowned and experienced experts.

Become a specialist: specialization is the present and the future"

Marketing is a key concern on the Internet, so don't neglect your skills"

This program has been designed to equip engineers and professionals who want to become true experts in digital marketing with the necessary tools to achieve it. To achieve this objective, TECH provides its students with the best resources, both human and material.

Help your customers to meet their sales objectives by improving their website marketing"

General Objectives

• Understand the importance marketing on the Internet
• Discover different forms of website marketing
• Learn how to use the best marketing tools in the digital environment
• Provide clients with solutions for the challenges that the Internet presents on a daily basis
• Possess specialist expertise
• Manage Internet sales across the board
• Develop a complete e-commerce store
• Examine successful marketing strategies

Specific Objectives

Module 1. Website Marketing

• Determine the project business objectives
• Identify the target audience
• Interpret analytical data to make business decisions
• Apply different user-centric marketing methodologies and tools

Module 2. Website Engineering and Architecture

• Assess the origin of web architecture and its role in website development
• Examine the three pillars of web architecture to recognize the importance of each when designing and building web projects
• Develop the different types of web architecture, their advantages and suitability
• Evaluate the stages that make up the web architecture, the correlation between them and their development
• Optimize the relationship between web architecture and user experience and the relationship between web architecture and SEO
• Analyze browsing and content organization prior to the modeling phase

Module 3. Website Security Systems

• Analyze the OWASP Top 10 project
• Manage CMS Environment Security
• Check the differences between the different authentication methods
• Determine the most common vulnerabilities found in web applications
• Identify the different attacks and risks in APIs
• Analyze the different HTTP headers in terms of security
• Distinguish the different types of web audits that we can undertake
• Evaluate web vulnerabilities associated with communications

Module 4. e-Commerce Creation and Administration

• Develop the structure for the creation of an e-commerce store
• Assess the professional e-commerce market
• Analyze the different options that exist to develop an e-commerce business
• Set up an online store using the different CMSs currently available on the online market
• Analyze the logistic and functional system as well as virtual payment systems
• Carry out a comprehensive marketing strategy and roadmap
• Develop online promotions and create traffic to the store
• Manage sales and customers
• Seek full search engine optimization
• Build a complete store from the ground up to the first sales

Achieve your clients' objectives and yours, enroll now!"