Do you want to become a specialist in Program Management? TECH will give you access to an exclusive and complementary Masterclass, delivered by an internationally renowned lecturer”

Why Study at TECH?

TECH is the world's largest 100% online business school. We are an elite business school. With a model of the highest standards. A world-class centre for intensive managerial skills training. 

Our high value proposition is shaking the foundations of traditional business schools. We have the best academic resources, a teaching staff made up of the most outstanding practicing professionals and the most demanding methodology. And all at a breakthrough price" 

TECH Global University

Innovation

We offer you an online learning model that combines the latest educational technology with the most efficient learning systems of the moment. A unique method with the best international recognition. 

International Recognition.

The success of our way of working has resulted in international recognition and awards: Our innovative Interactive Multimedia Video system received the "Microsoft Europe Success Story" award and our way of working received the Entrepreneur Award at the most important Spanish-speaking event: Expoelearning World Congress.

Networking

We offer you an incomparable environment to exchange knowledge and high quality networking opportunities.

38.000 executives trained each year, 23 different nationalities

Empowerment

Grow hand in hand with the best, most prestigious and influential companies and professionals. We have developed strategic partnerships and a valuable network of contacts with major economic players both in Europe and America. 

+500 collaborative agreements with leading companies

Talent

We offer you a space to exchange ideas, experiences and reflections among executives, professionals, entrepreneurs and opinion leaders.  

150.000 alumni, 400 Annual e-seminars, 40 research groups

Multicultural Context

In a world without limits, training in multiculturalism is the seed to develop in the international spectrum with fluency and efficiency. Broaden your horizons with TECH.

+ 35 nationalities

Learn with the best

A dynamic and contextual teaching, which will place you in the most direct reality, by professionals of your sector who will put their real, immediate and direct experience at your service.

+3.000 profesores, +20 nacionalidades, 53 % Phd doctorados en prestigiosas universidades.

Analysis

We boost your professional development in a transversal manner, ensuring that your capacity for growth remains at the highest level after completing the training. With a critical and analytical spirit that will become your best ally in creating your own path to success.

Academic Excellence

We offer the most efficient study methodology on the current online market. A system in which the traditional and successful Case Studies of Harvard Business School are combined with the innovative Relearning model, the methodology with the best evaluation results at international level. A combination that turns your effort into results as quickly and surely as possible.

Economy of Scale

Our quality has allowed us to consolidate ourselves as the biggest university in the online teaching market in the Spanish speaking world. More than 1500 postgraduate courses, 17 faculties and the most state of the art qualifications in the current professional world in a high quality training offer. A capacity that allows us to provide you with elite training at the most competitive prices.

Being the biggest allows us to offer you the most competitive prices on the market: a chance to achieve your high level training that will make a difference to your CV” 

The Postgraduate Certificate in Digital Impact on Business: New e-Commerce Business Models is a tailor-made program that is taught in a 100% online format so that you can choose the time and place that best suits your availability, schedule and interests.   

A program that takes place over 6 months and is intended to be a unique and stimulating experience that lays the foundation for your success as a Business Manager.    

What you study is very important. The abilities and skills you acquire are fundamental. You won't find a more complete syllabus than this one, believe us..."  

Syllabus

The content of the Postgraduate Certificate in Digital Impact on Business: New e-Commerce Business Models is designed to promote the development of management skills that allow the professional to obtain information that will allow them to adequately manage the reputation of a brand or company.   

Throughout the 180 hours of specialization, students will analyze a multitude of practical cases through individual practice and teamwork. It is, therefore, an authentic immersion in real business situations.  

This program deals in depth with all strategic areas of the company and is designed to prepare managers and experts in the sector, so that they understand business management from strategic, international and innovative perspective.  

A plan designed for you, focused on improving your career and preparing you to achieve excellence in the field of business. A program that understands both yours and your company's needs through innovative content based on the latest trends, and supported by the best educational methodology and an exceptional faculty, which will provide you with the skills to solve critical situations, creatively and efficiently. 

This Postgraduate Certificate takes place over 6 months and consists of 1 module:   

Module 1. Digital Impact on Business: New e-Commerce Business Models

Where, when, and how it is taught

This Postgraduate Certificate takes place over 6 weeks. You can complete it 100% online.

Module 1. Digital Impact on Business: New Digital Business Models

1.1. Internet and its Impact on Society

1.1.1. Internet Development and its Social Impact
1.1.2. Web 1.0 Starts
1.1.3. Connectivity
1.1.4. Future New Trends

1.2. The Internet as a Means of Communication: Social and Economic Change

1.2.1. The Media
1.2.2. Contribution of the Internet as a Means of Communication
1.2.3. Inconveniences

1.3. Web 2.0: A Paradigm Shift

1.3.1. Internet 2.0
1.3.2. The ClueTrain Manifesto
1.3.3. The New Communication Paradigm and the New Consumer
1.3.4. Cell Phone

1.4. Business Models

1.4.1. Business Model
1.4.2. Revenue Generation
1.4.3. Target Audience
1.4.4. The Competition
1.4.5. Value Proposition

1.5. Competing in the Digital Economy

1.5.1. New Developments in the Digital Economy
1.5.2. Increased Competition
1.5.3. Innovations and Their Impact

1.6. Business Models of the Digital Economy I: Advertising

1.6.1. Content Based Business Models
1.6.2. Advertising
1.6.3. Affiliation

1.7. Business Models of the Digital Economy II: Transactions

1.7.1. Online Stores
1.7.2. Marketplaces
1.7.3. Subscription
1.7.4. Sharing Economy
1.7.5. Freemium

1.8. Business Models of the Digital Economy III: Products and Services

1.8.1. Products
1.8.2. Services
1.8.3. Information
1.8.4. Community

1.9. Competition Based on New Business Models

1.9.1. Contribution Value vs. Revenue
1.9.2. Revenue Models Development
1.9.3. Competing in the New Digital Environment

1.10. Development of Projects in the Digital Economy

1.10.1. Valuation of Companies
1.10.2. Priorities
1.10.3. Procurement Policy
1.10.4. Financing

A unique, key, and decisive educational experience to boost your professional development and make the definitive leap”