To be a good cultural journalist it is essential to have an interest in the different artistic manifestations, but also to know how to handle the digital tools that allow a wide dissemination of cultural events. We give you the opportunity to specialize with this high academic level Postgraduate certificate"

Cultural journalism has traditionally had a prominent presence in the media, but it has usually been a discipline far removed from academia. In other times, professionals who have had a journalistic career in the area have been learning through practice with very few educational proposals. Nowadays, such learning is essential in any sector. Moreover, the arrival of the Internet has revolutionized the world of journalism in general, and cultural journalism in particular. Therefore, today it is unthinkable that there are journalism professionals who do not know how to handle social networks or the rest of the tools offered by the network for the writing and dissemination of information.

In this Postgraduate Certificate we offer you a complete learning about Cultural Journalism and Cyberculture. The program has an eminently professional orientation, and seeks to form cultural journalism professionals who are able to respond to market demands. Journalists specialized in specific fields are needed as a response to the growing segmentation of the public targeted by today's media. The field of cultural specialization is relevant because of the growing importance of the sector referred to cultural management and creation and, above all, because of the incorporation of culture into the digital sphere.

The objective of this program is to expand the student's learning with a high level of deepening in the field of cultural journalism, which enables the student in the informative and dissemination functions in the professional environment, with special emphasis on cultural journalism and cyberculture.

And all this in a learning of excellent academic level, created by specialized professionals with years of experience and, above all, in a 100% online way that will allow you to organize your study in a simple way, so you can combine it with the rest of your daily obligations.

This program will allow you to increase your ability to succeed. Reach a higher level of professionalism in communication through the latest educational technology 100% online"

This Postgraduate certificate in Cultural Journalism and Cyberculture contains the most complete and up-to-date program on the market. The most important features include: 

• The development of practical cases presented by experts in cultural journalism
• The graphic, schematic, and practical contents with which they are created provide scientific and practical information on the disciplines that are essential for professional practice
• News on cultural journalism and cyberculture
• Practical exercises where self-assessment can be used to improve learning
• Algorithm-based interactive learning system for decision-making in the situations that are presented to the student
• Special emphasis on innovative methodologies in cultural journalism and cyberculture
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection

This Postgraduate certificate is the best investment you can make in the selection of a professional program to improve your knowledge of cultural and audiovisual information"

It includes in its teaching staff professionals belonging to the field of cultural journalism, who pour into this program the experience of their work, as well as recognized specialists from reference societies and prestigious universities.

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide an immersive learning experience designed to prepare for real-life situations.

The design of this program focuses on Problem-Based Learning, by means of which the journalist will have to try to solve the different situations of professional practice that are presented to them. For this purpose, the specialist will be assisted by an innovative interactive video system developed by renowned and experienced experts in Cultural Journalism and Cyberculture.

Increase your confidence in decision making, reinforcing your knowledge through this Postgraduate certificate"

Learn about the latest trends in the field of cultural journalism and improve the writing and design processes of cultural information"

The structure of the contents has been designed by a team of professionals in Cultural Journalism and Cyberculture in the national territory, aware of the relevance of current learning in order to produce publications of academic quality, and committed to quality teaching through new educational technologies.

This Postgraduate certificate contains the most complete and up-to-date scientific program on the market, designed to help you achieve professional success"

Module 1. Cyberculture and Digital Journalism of Cultural Contents

1.1. Culture and Cyberculture

1.1.1. Cyberculture and Digital Communication

1.1.1.1. Basic Concepts
1.1.1.2. New Cultural Model
1.1.1.3. Emerging Culture and Cultural Product

1.1.2. New Forms of Social Communication

1.1.2.1. Popular Cyberculture
1.1.2.2. Transculturation and Cybertransculturation

1.1.3. Proactivity in Today's Society

1.1.3.1. Digital Civilization
1.1.3.2. Collective Intelligence

1.2. Cyberjournalism

1.2.1. Creation of Digital Content

1.2.1.1. Online Journalism
1.2.1.2. Writing Cultural Content on and for the Web

1.2.2. Communication 2.0.and 3.0.

1.2.2.1. Interactivity
1.2.2.2. Social Network

1.2.3. Hypertext and Multimedia

1.2.3.1. The Impact of Hypertext on Traditional Journalistic Genres and the Development of New Genres
1.2.3.2. Study and Application of Multimedia Resources in Web-Based Journalism 

Module 2. Anatomy and Physiology of the Voice. Vocal Chord Status

2.1. The Network of Digital Communication 

2.1.1. Cultural Journalism in the Conventional Media and Its integration in the Digital World 

2.1.1.1. Objectives and Sources of Cultural Journalism and Cyberculture in Audiovisual Media  
2.1.1.2. Know the Audience and Know Where to Find Them 
2.1.1.3. Programs and Genres of Cultural Journalism and Cyberculture in Linear and Non-Linear Radio and Television Media 

2.1.2. The Art of Storytelling 

2.1.2.1. The Perspective of Narratology and Storytelling
2.1.2.2. Self-Knowledge, Motivation and Personal Goals in the Practice of Cultural Journalism 
2.1.2.3. Creativity and the Point of View of Journalistic Narrative
2.1.2.4. Informative Rigor in Cultural Information 
2.1.2.5. Identity and Style of Personal Brand 

2.2. Journalistic Documentation 

2.2.1. Essential Guides to Cultural Journalism Documentation 

2.2.1.1. Historical Documentation
2.2.1.2. Current Documentation
2.2.1.3. The Raging News

2.3. Current Trends in Communication Applied to Cultural Journalism

2.3.1.  The 3.0 Philosophy of Communication 

2.3.1.1 Web 3.0: Definition and Characteristics
2.3.1.2. Cultural Journalism in Web 3.0
2.3.1.3. Characteristics of Journalistic Writing Based on Convergence

2.4. Social Networks and Journalism 

2.4.1. Media and Social Media Management 

2.4.1.1. Facebook 
2.4.1.2. Twitter
2.4.1.3. Instagram
2.4.1.4. LinkedIn
2.4.1.5. Other Networks 

2.4.2. Interactive Journalistic Content 

2.4.2.1. The Role of the Journalism Professional 
2.4.2.2. Inform and Entertain 
2.4.2.3. More Digital Media
2.4.2.4. Interactive Journalism Content 

2.4.3. Communication Disorders

2.4.3.1. Audience and the User
2.4.3.2. The Media and the Content
2.4.3.3. The Medium
2.4.3.4. Time
2.4.3.5. Disinformation

2.5. The Visibility of Cultural Information on the Web

2.5.1. Web Positioning: SEO, SEM, SMO, SMM and SERM. Specialized Journalistic Contents 

2.5.1.1. SEO
2.5.1.2. SEM
2.5.1.3. SMO
2.5.1.4. SMM
2.5.1.5. SERM

A unique, key, and decisive training experience to boost your professional development”