Thanks to this Postgraduate certificate you will become an excellent Copywriting professional in only 6 weeks" 

Nowadays, the proliferation of businesses on the Internet has led to greater competition to be visible and to capture sales. However, traditional marketing or advertising has not been enough to really attract. In its place, Copywriting has carved out an important niche for itself, generating the figure of the copywriter who is in great demand by companies and specialized agencies.

In this context, it is essential that all communication professionals who wish to orient their career in this sector have a clear understanding of what it is, how it is learned and how psychology and neuromarketing are used to their advantage in Copywriting. The Postgraduate certificate in Copywriting, designed by TECH to provide the most advanced and current knowledge in this field, delves into this line.

It is a program consisting of 150 teaching hours with the most current information on the documentation and research phase prior to writing, the establishment of objectives to call the customer or buyer persona to action and the psychological factors that influence the purchase. 

A special place in this program is given to the techniques used in this discipline. Therefore, students will learn the main formulas for the creation of messages, storytelling and the techniques used for content curation.
All this with multimedia didactic material that can be accessed comfortably at any time of the day, from an electronic device with an Internet connection.

This academic institution offers, thus, a great opportunity to study a first level university program while combining personal and/or professional daily responsibilities.

Enhance your skills to become an outstanding copywriter and join large specialized advertising agencies" 

This Postgraduate certificate in Copywriting contains the most complete and up-to-date educational program on the market. Its most notable features are:

• Case studies presented by experts in digital marketing and Copywriting Communications
• The graphic, schematic and practical contents of the program provide technical and practical information on those disciplines that are essential for professional practice
• Practical exercises where the self-assessment process can be carried out to improve learning
• Its special emphasis on innovative methodologies
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection

You have a library of learning resources available 24 hours a day, 7 days a week"

The program’s teaching staff includes professionals from the field who contribute their work experience to this educational program, as well as renowned specialists from leading societies and prestigious universities.  

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide immersive education programmed to learn in real situations.  

This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise during the academic year For this purpose, the students will be assisted by an innovative interactive video system created by renowned and experienced experts.   

You will master the main Copywriting formulas used by the best professionals in the industry"

With this program you will learn how to create excellent storytelling and successfully deliver it to your clients"

This university program is designed to offer the communication professional the key concepts of Copywriting, as well as the techniques for persuasive writing and the tools to create their own website, portfolio or create project proposals to attract new clients. A comprehensive and intensive syllabus, complemented by numerous additional didactic resources to which you will have access 24 hours a day, 7 days a week. 

A unique, key, and decisive educational experience to boost your professional development”

Module 1. Copywriting: What It Is, How to Learn It and What Possibilities It Offers

1.1. Discovering Copywriting

1.1.1. What is and What is Not Copywriting
1.1.2. The Current Copywriter's Profession
1.1.3. Where Copywriting Can Be Applied
1.1.4. What Copywriting Does for a Brand

1.2. Learning to Write

1.2.1. Oral Language vs. Written Language
1.2.2. Grammar Recommendations
1.2.3. Expressive Resources
1.2.4. Orthographical Aspects

1.3. Training Yourself to Write

1.3.1. 10 Different Ways to Tell
1.3.2. The Construction of the Text
1.3.3. Exercises to Put the Brain in Word Mode
1.3.4. Triggers of Ideas
1.3.5. Forced Associations
1.3.6. Transitions

1.4. The Research Stage

1.4.1. Why Research Will Be Your Best Ally
1.4.2. Different Tools for Obtaining Information
1.4.3. The Art of Creating Questionnaires
1.4.4. Do Your Own Research
1.4.5. How to Organize the Information Collected

1.5. Defining the Ideal Customer

1.5.1. Is the Ideal Customer Everyone?
1.5.2. Main Characteristics
1.5.3. Types of Ideal Customers
1.5.4. Learn to Sell by Value Not by Price
1.5.5. Customer Awareness Levels

1.6. Universal Buying Motivators

1.6.1. What Are They and What Role Do They Play in Copywriting?
1.6.2. Love, Attraction, Beauty
1.6.3. Money, Status, Lifestyle
1.6.4. Moments, Personality, Health
1.6.5. Security, Trend, Time

1.7. Copywriting and Psychology

1.7.1. What Do Copywriting and Psychology Have to Do with Each Other?
1.7.2. Is the Copywriter a Psychologist?
1.7.3. Developing Empathy
1.7.4. Systematize Findings
1.7.5. Use Active Language

1.8. Neuromarketing and Neurocopywriting

1.8.1. What Is Neuromarketing?
1.8.2. What Neuromarketing Teaches
1.8.3. How Brands Use Neuromarketing
1.8.4. Neurocopywriting

1.9. Knowing Generational Marketing

1.9.1. What is Generational Marketing and How Does It Influence Copywriting?
1.9.2. The Silent Generation
1.9.3. Baby Boomers
1.9.4. Millennials
1.9.5. Generation Z
1.9.6. Digital Natives

1.10. Tools

1.10.1. To Create Your Website
1.10.2. To Create Your Portfolio
1.10.3. To Create Project Proposals
1.10.4. To Communicate with Customers
1.10.5. For Image and Design
1.10.6. For Customer Management
1.10.7. For Proofreading
1.10.8. For Social Media
1.10.9. For Content

Module 2.  Copywriting Techniques

2.1. Principles of Persuasion

2.1.1. Cialdini's 6 Principles of Persuasion
2.1.2. Reciprocity
2.1.3. Scarceness
2.1.4. Authority
2.1.5. Consistency
2.1.6. Sympathy
2.1.7. Consensus

2.2. The Most Popular Copywriting Formulas

2.1.1. AIDA Formula
2.2.2. The 4 Ps Formula
2.2.3. PAS
2.2.4. The 4 U’s Formula
2.2.5. The FAB Method

2.3. Less Frequently Used Formulas in Copy

2.3.1. The Sugarman Formula
2.3.2. The ADP Method
2.3.3. The PASTOR Method
2.3.4. A FOREST
2.3.5. The BUCLE Method
2.3.6. The STONE Method

2.4. Other Formulas that Do Not Look Like Formulas

2.4.1. The 3 Why’s Formula
2.4.2. Copywriting 1 - 2 - 3 - 4 Formula
2.4.3. So What? Formula
2.4.4. Nine-Point Formula
2.4.5. AICPBSAWN Formula

2.5. Headlines

2.5.1. The Importance of a Good Headline
2.5.2. Types of Headlines
2.5.3. Research to Identify Good Headlines
2.5.4. The Role of Subheadings

2.6. Creating Headlines

2.6.1. Tools for Creating Headlines
2.6.2. Formulas for Creating Headlines
2.6.3. Techniques and Tricks
2.6.4. Examples of Headlines

2.7. The Wonderful World of Storytelling

2.7.1. The Most Important Factors
2.7.2. The Type of Existing Stories
2.7.3. What Stories Are for
2.7.4. Where Storytelling Can Be Applied

2.8. How to Create Good Stories

2.8.1. Storytelling Formulas
2.8.2. Hero’s Journey
2.8.3. Elements for Creating Good Stories
2.8.4. Examples of Stories with Different Objectives

2.9. Don't Leave Without a Call to Action (CTA)

2.9.1. The Call to Action  is a Click
2.9.2. How to Create a CTA or Call to Action
2.9.3. Types of Calls to Action
2.9.4. Analysis of CTA Examples

2.10. Content Management

2.10.1. What is Content  Curation?
2.10.2. What Does a Content Curator Do?
2.10.3. The 10 Steps
2.10.4. 4 S Methodology
2.10.5. Various Techniques for Curation
2.10.6. Tools for Curation

Thanks to this program you will have all the tools and techniques to optimally perform content curation"