Specialize in Senior Management of the Audiovisual Industry and master the management of this type of companies until achieving the desired recognition" 

The Audiovisual Industry is one of the most important at a cultural level, since, in one way or another, it is consumed by practically all citizens, with the consequent contribution that this entails for world economies. In the field of journalism, the audiovisual sector is very important, since the combination of image and sound makes the message reach the public in a more effective way. Senior management in this field is an essential element in achieving the success of companies. Therefore, it is equally important for journalists to specialize in this field, which is why TECH has designed this comprehensive academic program.

With this approach, the syllabus covers the main concepts of the Audiovisual and Cultural Industry, exploring Cultural Journalism and its way of working. The technical part also acquires a relevant section in this program, focused on the realization of the projects, taking the student from the idea to the staging. A unique opportunity to learn about the structure of the audiovisual system and the production of this type of content, while studying the new genres and formats being used in television. Additionally, the syllabus is complemented with the most up-to-date concepts on Business Management, which will be a plus for journalists who have been in positions of responsibility for some time and who want to update their knowledge or who simply wish to access this type of work for the first time.

Likewise, one of the main advantages of this program is that it will be studied 100% online, without the need for transfers or specific schedules, so that the student himself can self-manage their study, planning his schedule and pace of learning, which will be very useful to be able to combine it with the rest of their daily obligations. 

The multitude of practical resources in this program will help you reinforce your theoretical knowledge" 

This advanced master’s degree in Senior Management of the Audiovisual Industry contains the most complete and up-to-date program on the market. The most important features include:

• Practical cases presented by experts in Journalism
• The graphic, schematic, and practical contents with which they are created, provide scientific and practical information on the disciplines that are essential for professional practice
• Practical exercises where the self-assessment process can be carried out to improve learning
• Special emphasis on innovative methodologies in the management of Audiovisual Industries
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection work
• Content that is accessible from any fixed or portable device with an Internet connection

TECH offers you the most innovative teaching methodology in the current academic panorama" 

Its teaching staff includes professionals from the field of Journalism, who bring their work experience to this program, as well as recognized specialists from leading companies and prestigious universities.

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide an immersive training experience designed to train for real-life situations.

This program is designed around Problem Based Learning, whereby the student must try to solve the different professional practice situations that arise during the course. For this purpose, the professional will be assisted by an innovative interactive video system created by renowned and experienced experts.

TECH offers you the most innovative teaching methodology in the current academic panorama" 

La Industria Audiovisual aporta un gran valor al tejido empresarial, por lo que la gestión adecuada de las empresas del sector puede marcar la diferencia entre el éxito y el fracaso”  

This advanced master’s degree in Senior Management of the Audiovisual Industry, created by TECH, was designed with the primary objective of offering journalism professionals the specific tools that they can apply in their daily practice, providing them with advanced knowledge and skills that will be fundamental for their professional development. Undoubtedly, a unique study opportunity that will mark a before and after in your career, improving your employability and career advancement options.

An absolutely innovative advanced master’s degree that will mark a before and after in your training" 

General Objectives

• Develop leadership skills appropriate for business management
• Know and know how to manage the economic-financial areas of the company
• Broaden the knowledge and information to the student with a higher level of depth in the field of journalism, but, more specifically in the field of management of the audiovisual industry
• Learn how to perform functions in this field in a specialized and professional environment

Specific Objectives

• Define the latest trends in business management, taking into account the globalized environment that governs senior management criteria 
• Develop the key leadership skills that should define working professionals
• Develop strategies for making decisions in a complex and unstable environment  
• Create corporate strategies that set the script for the company to follow in order to be more competitive and achieve its own objectives 
• Develop the skills required to manage business activities strategically  
• Possess transversal and specific skills required to successfully face the reality of cultural journalism in different fields  
• Acquire the ability to plan narrative and documentary sequences according to the available means 
• Learn the nature and interrelationships between the subjects of Audiovisual Communication: Authors, Institutions, Companies, Media, Media, and Recipients 
• Know the historical origins of audiovisual production and its evolution in contemporary society 
• Identify the theoretical concepts that define the production processes of audiovisual works 
• Provide the student with the theoretical and technical foundations, as well as the instrumental skills to face, from a narrative and aesthetic point of view, the production of audiovisual fiction, in different media and technologies   
• Study the transformations that have taken place in the cultural industries in the supply and consumption of digital networks, in their economic, political and socio-cultural aspects 
• Know the fundamental concepts governing the distribution, marketing and dissemination of an audiovisual product in contemporary society 
• Know how to interpret, analyze and comment on a television format from a professional, aesthetic and cultural perspective 
• Understand the transformations derived from digitalization in the audiovisual industry 
• Understand the creative and industrial process in the development of a fiction script for television 

A specialization program that will allow you to enter into senior management in the audiovisual industry"