Moffitt, Laura

Director of Packaging Design at L'Oréal, Los Angeles, United States

Design

Experience

Laura Moffitt is a recognized Designer highly specialized in packaging strategy and brand development globally. With a strong background in creative direction in innovative packaging, she has worked with cross-functional teams to bring brands to life through a creative and cohesive vision. Her focus on project trends and passion for excellence has led her to push the boundaries of convention, bringing innovative vision to the industry.

Throughout her career, she has held key roles in renowned companies, among which stands out the Director of Packaging Design at Youth to the People at L'Oréal. In this way, she has been in charge of leading the conceptualization and execution of packaging designs, collaborating with marketing, product development and supplier teams to ensure a coherent and efficient branding experience.

She has been recognized internationally for her ability to elevate the presence of the institutions she has worked with. In this sense, her role has been very important in the development of global packaging strategies and in the proposal of visually attractive collections that connect with the consumer. In addition to her track record in the sector, she has won awards for her innovative approach and has driven numerous continuous improvement initiatives that have set milestones in the industry.

She has also contributed to the development of research and analysis of market trends, which has allowed her to remain at the forefront of the design industry. He has developed high fidelity mock-ups, 3D renderings of packaging and promotional items, and designed digital assets. Her investigative approach has allowed her to collaborate in the launching of new products that stand out for their functionality and aesthetics.