Introduction to the Program

With this 100% online Advanced master’s degree, you will master the most innovative Marketing and Business Intelligence strategies to create impactful campaigns that connect with the minds of consumers” 

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The rise of data analysis has revolutionized the field of marketing, positioning Business Intelligence as a key tool for senior management. In this sense, its ability to integrate accurate, real-time data into strategic planning allows marketers to anticipate trends, optimize resources and maximize ROI. Therefore, it is essential for professionals to manage the most sophisticated strategies to efficiently use this tool and optimize highly informed strategic decision making.

Within this framework, TECH Global University presents an avant-garde online university program focused on Senior Marketing Management, Business Intelligence Expert. Conceived by references in this sector, the academic itinerary will delve into subjects ranging from the fundamentals of executive management or the implementation in organizations of emerging technological tools such as information systems to the most modern Blended Marketing strategies to maximize business performance Thanks to this, students will gain advanced skills in data management, the analysis of large volumes of information and the use of cutting-edge technologies to automate complex routine tasks.

To consolidate all this content, TECH Global University employs its unique Relearning method, which consists of the progressive reiteration of key concepts for their correct implementation. In addition, the university program provides professionals with a variety of real case studies, allowing them to practice in simulated environments to bring them closer to the reality of Marketing Management and Business Intelligence In this sense, to access the educational resources, professionals will only require an electronic device capable of connecting to the Internet. In addition, the curriculum includes rigorous Masterclasses given by 2 renowned International Guest Directors.

Prestigious International Guest Directors will offer intensive Masterclasses on the latest trends in Senior Marketing Management and Business Intelligence” 

This Advanced master’s degree in Senior Marketing Management, Business Intelligence Expert contains the most complete and up-to-date educational program on the market. Its most notable features are:

  • Practical cases presented by experts in Marketing and Business Intelligence
  • The graphic, schematic, and practical contents with which they are created, provide scientific and practical information on the disciplines that are essential for professional practice
  • Practical exercises where self-assessment can be used to improve learning
  • Its special emphasis on innovative methodologies in Business Management
  • Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
  • Content that is accessible from any fixed or portable device with an Internet connection

You will design integral Marketing plans based on data analysis, which will optimize the positioning and competitiveness of brands” 

It includes in its teaching staff professionals belonging to the field of Senior Marketing Management and Business Intelligence, who pour into this program the experience of their work, as well as recognized specialists from leading companies and prestigious universities.

Its multimedia content, developed with the latest educational technology, will provide professionals with situated and contextualized learning, that is, a simulated environment that will provide immersive study set up to prepare them in real-life situations.

This program is designed around Problem-Based Learning, whereby the student must try to solve the different professional practice situations that arise throughout the program. For this purpose, the professional will be assisted by an innovative interactive video system created by renowned and experienced experts.

You will lead Digital Transformation in organizations, aligning marketing strategies with emerging technologies and market trends” 

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Thanks to the Relearning system used by TECH Global University, you will reduce the long hours of study and memorization. You will enjoy a progressive learning process!”   

Why study at TECH?

TECH is the world’s largest online university. With an impressive catalog of more than 14,000 university programs available in 11 languages, it is positioned as a leader in employability, with a 99% job placement rate. In addition, it relies on an enormous faculty of more than 6,000 professors of the highest international renown.  

estudiar tech TECH

Study at the world's largest online university and guarantee your professional success. The future starts at TECH” 

 

The world’s best online university according to FORBES 

The prestigious Forbes magazine, specialized in business and finance, has highlighted TECH as “the world's best online university” This is what they have recently stated in an article in their digital edition in which they echo the success story of this institution, “thanks to the academic offer it provides, the selection of its teaching staff, and an innovative learning method aimed at educating the professionals of the future” 

A revolutionary study method, a cutting-edge faculty and a practical focus: the key to TECH's success.

The most complete study plans on the university scene 

TECH offers the most complete study plans on the university scene, with syllabuses that cover fundamental concepts and, at the same time, the main scientific advances in their specific scientific areas. In addition, these programs are continuously being updated to guarantee students the academic vanguard and the most in-demand professional skills. In this way, the university's qualifications provide its graduates with a significant advantage to propel their careers to success. 

TECH offers the most comprehensive and intensive study plans on the current university scene.

A world-class teaching staff  

TECH's teaching staff is made up of more than 6,000 professors with the highest international recognition. Professors, researchers and top executives of multinational companies, including Isaiah Covington, performance coach of the Boston Celtics; Magda Romanska, principal investigator at Harvard MetaLAB; Ignacio Wistumba, chairman of the department of translational molecular pathology at MD Anderson Cancer Center; and D.W. Pine, creative director of TIME magazine, among others. 

Internationally renowned experts, specialized in different branches of Health, Technology, Communication and Business, form part of the TECH faculty.

A unique learning method 

TECH is the first university to use Relearning in all its programs. It is the best online learning methodology, accredited with international teaching quality certifications, provided by prestigious educational agencies. In addition, this disruptive educational model is complemented with the “Case Method”, thereby setting up a unique online teaching strategy. Innovative teaching resources are also implemented, including detailed videos, infographics and interactive summaries. 

TECH combines Relearning and the Case Method in all its university programs to guarantee excellent theoretical and practical learning, studying whenever and wherever you want.

The world's largest online university 

TECH is the world’s largest online university. We are the largest educational institution, with the best and widest online educational catalog, one hundred percent online and covering the vast majority of areas of knowledge. We offer a large selection of our own degrees and accredited online undergraduate and postgraduate degrees. In total, more than 14,000 university degrees, in eleven different languages, make us the largest educational largest in the world. 

TECH has the world's most extensive catalog of academic and official programs, available in more than 11 languages.

Google Premier Partner 

The American technology giant has awarded TECH the Google Google Premier Partner badge. This award, which is only available to 3% of the world's companies, highlights the efficient, flexible and tailored experience that this university provides to students. The recognition as a Google Premier Partner not only accredits the maximum rigor, performance and investment in TECH's digital infrastructures, but also places this university as one of the world's leading technology companies. 

Google has positioned TECH in the top 3% of the world's most important technology companies by awarding it its Google Premier Partner badge.

The official online university of the NBA 

TECH is the official online university of the NBA. Thanks to our agreement with the biggest league in basketball, we offer our students exclusive university programs, as well as a wide variety of educational resources focused on the business of the league and other areas of the sports industry. Each program is made up of a uniquely designed syllabus and features exceptional guest hosts: professionals with a distinguished sports background who will offer their expertise on the most relevant topics. 

TECH has been selected by the NBA, the world's top basketball league, as its official online university.

The top-rated university by its students 

Students have positioned TECH as the world's top-rated university on the main review websites, with a highest rating of 4.9 out of 5, obtained from more than 1,000 reviews. These results consolidate TECH as the benchmark university institution at an international level, reflecting the excellence and positive impact of its educational model.” reflecting the excellence and positive impact of its educational model.” 

TECH is the world’s top-rated university by its students.

Leaders in employability 

TECH has managed to become the leading university in employability. 99% of its students obtain jobs in the academic field they have studied, within one year of completing any of the university's programs. A similar number achieve immediate career enhancement. All this thanks to a study methodology that bases its effectiveness on the acquisition of practical skills, which are absolutely necessary for professional development. 

99% of TECH graduates find a job within a year of completing their studies.

Advanced Master's Degree in Senior Marketing Management, Business Intelligence Expert

Do you know Marketing Intelligence? It is business intelligence applied to marketing to improve the decisive processes in a company, through the rigorous analysis of data and information present in the market. This element has caused numerous technological transformations in commerce and business, which implies greater demand for professionals specialized in managing digital tools such as databases or online advertising. In the School of Business at TECH Global University we thought of providing you with the elements required to enhance your skills, therefore, we designed the Advanced Master's Degree in Senior Marketing Management, Business Intelligence Expert, the most complete and updated in the educational market. Our postgraduate program is taught online, has a completely updated syllabus and the lessons are taught by a teaching team with extensive experience in the sector. Over the course of two years, you will explore fundamental aspects ranging from customer relationship management, market analysis and the use of personal data in Big Data projects, to qualitative/quantitative research techniques and types of marketing (operational, sectorial, digital). Upon completion of these thematic modules, you will be an expert in managing data to apply more effective marketing strategies. This will allow you to attract, attract and retain customers through different channels.

Study an online postgraduate degree in marketing management and business intelligence

The famous philosopher Thomas Hobbes said: information is power. This phrase reflects one of the most important elements in the business world, since the more data companies have about competitors, consumers and suppliers, the more opportunities they will have to position themselves quickly in the market. For this reason, at TECH we focus on providing you with the latest developments related to marketing and business intelligence (BI), in a practical, dynamic and effective way. The postgraduate course has updated thematic axes, through which you will access quality content related to business transformation based on data, the optimization of human capital, the treatment of personal information (regulatory framework) and artificial intelligence applications in the sector. From this, you will be empowered to develop a sophisticated vision on the direction, management and decision making in a company.