Don't miss this great opportunity to work side by side with company managers, helping them to foster your skills and improving the organizational climate” 

In the midst of the digital era, there is no doubt that communication is a mandatory tool in any field, especially in business. No company can afford to do without a solid communication strategy to achieve its objectives. In the same way that blood keeps the organs alive, internal communication oxygenates each department of the corporate body, facilitating the development of its functions from a global perspective. 

Knowing how to manage means knowing how to lead, and this ability entails the need to reach the hearts and minds of people with transparency, effectiveness and power. A good manager can only be a good leader to the greatest extent that they are able to transmit their ideas, plans and strategies in a way that awakens and activates all the motivation in each team member and encourages them to contribute their virtues to the project in question. One of the professional skills most valued by Jeff Bezos, founder and CEO of Amazon, is the ability to express oneself impeccably in writing. Thus, during this program, students will learn to sharpen their aim when using communication as a weapon. In this sense, TECH offers you a faculty made up of academics with a great professional career behind them and a large degree of specialization in different branches of journalism that will instruct you in the art of influencing and creating synergies through different communication strategies. Communication will therefore be dissected in both its theoretical and practical dimensions. 

The syllabus of the academic program has been created to promote the acquisition of the professional skills necessary to foster the most rigorous decision-making in environments of the most varied natures. Therefore, students will be able to create tailor-made communication strategies for the business sector in which they will develop their professional activity. For this purpose, this program will address in depth all the aspects involved in the different corporate communication processes, from a strategic and international perspective, as well as the work of specialized journalists from a 
global perspective.

This program will allow you to improve your Managerial Skills and become a successful Communicator” 

This Postgraduate diploma in Communication and Managerial Skills contains the most complete and up-to-date program on the market. The most important features include:

• Immersion in case studies presented by experts in Corporate Communication
• Graphic, schematic and practical contents designed to transmit scientific and practical information on those disciplines that are essential for the accurate performance of the profession
• The latest advancements on corporate communication
• Practical exercises aimed at the self-assessment process to optimise learning
• Special emphasis on innovative methodologies in Communication and Managerial Skills
• Algorithm-based interactive learning system for decision-making in situations focused on journalism and digital communication
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection

TECH offers you the best academic experience on the market in Communication and Managerial Skills. You only have to bring your enthusiasm to study” 

The program includes professionals belonging to the field of journalism and communication in its teaching staff, who bring their work experience to this course, along with recognized specialists from prestigious reference societies and universities. 

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide an immersive program designed to learn in real situations. 

This program is designed around Problem-Based Learning, whereby the student must try to solve the different professional practice situations that arise throughout the program. For this purpose, the professional will be assisted by an innovative interactive video system developed by renowned experts in the field of Judicial Journalism and with great experience. 

Become an excellent communicator and learn how to perform well in the communication offices of companies in any sector"

The journalism profession has undergone a great diversification in the last two decades. Today, one of the professional opportunities with more job openings is in the field of communication for business management"

The content structure of this program has been designed by a team of Journalism, Marketing and Communication professionals. Aware of the importance that professional development in this field has nowadays as a means to enter this area of knowledge, they have designed a seamless syllabus. The objective: provide future experts in Communication and Managerial Skills with a millimetric knowledge of the idiosyncrasies of the sector. In this way, at the end of the program, students will be in an optimal position to carry out their work in this field independently and competently. 

We have the most complete and up-to-date academic program on the international educational market, which will allow you to delve deeper, with every prospect of success, into an increasingly exciting world"

Module 1. Executive Coaching

1.1. Neuromanagement 

1.1.1. Evolution, Brain Function, Survival, Values and Rewards
1.1.2. Self-awareness and Sense of Pleasure
1.1.3. Neurobiological Bases of Emotions, Empathy and Social Behavior
1.1.4. Cultures and values. Morality, Values and Executive Function

1.2. Neuroeconomics 

1.2.1. Value Measurement
1.2.2. Evaluation, Risk and Decision Making
1.2.3. Adaptation, Microeconomic Theory, Value and Market

1.3. Self-Management 

1.3.1. Search for Consistency
1.3.2. Learning Towards Authenticity
1.3.3. Social Values, Identity and Meaning of Life

1.4. Self-Control and Self-Efficacy 

1.4.1. Mindfulness and Homeostasis
1.4.2. Personal Style of Relationship and Organization
1.4.3. Relational Efficiency Map

1.5. Improve Knowledge of Oneself 

1.5.1. Patterns of Behavior and Interpersonal Relationships
1.5.2. Basic Areas of Behavior Common to All Persons
1.5.3. Increase Personal and Interpersonal Effectiveness through Feedback and Reflection

1.6. Executive Coaching 

1.6.1. Use of Coaching in the Personnel Development
1.6.2. Coaching Models and Fields
1.6.3. Action and Limits of Executive Coaching

1.7. Managing Positive Change 

1.7.1. Stakeholder Management and Dialogue
1.7.2. Appreciative Inquiry
1.7.3. Select, Evaluate and Provide Feedback

Module 2. Management Skills 

2.1. Public Speaking and Spokesperson Training 

2.1.1. Interpersonal Communication
2.1.2. Communication Skills and Influence
2.1.3. Communication Barriers

2.2. Communication and Leadership 

2.2.1. Leadership and Leadership Styles
2.2.2. Motivation
2.2.3. Skills and Abilities of the Leader 2.0

2.3. Personal Branding 

2.3.1. Strategies for Personal Brand Development
2.3.2. Personal Branding Laws
2.3.3. Tools for Creating Personal Brands

2.4. Team Management 

2.4.1. Work Teams and Meeting Management
2.4.2. Managing Change Processes
2.4.3. Managing Multicultural Teams
2.4.4. Coaching

2.5. Negotiation and Conflict Resolution 

2.5.1. Effective Negotiation Techniques
2.5.2. Interpersonal Conflicts
2.5.3. Intercultural Negotiation

2.6. Emotional Intelligence 

2.6.1. Emotional Intelligence and Communication
2.6.2. Assertiveness, Empathy, and Active Listening
2.6.3. Self-Esteem and Emotional Language

2.7. Relational Capital: Coworking 

2.7.1. Managing Human Capital
2.7.2. Performance Analysis
2.7.3. Managing Equality and Diversity
2.7.4. Innovation in People Management

2.8. Time Management 

2.8.1. Planning, Organization and Control
2.8.2. The Methodology of Time Management
2.8.3. Action Plans
2.8.4. Tools for Efficient Time Management

Module 3. Corporative Communication, Brand Strategy and Reputation

3.1. Corporate Identity and Strategic Vision 

3.1.1. Identity and Redefining Business Values
3.1.2. Corporate Business Culture
3.1.3. Communication Department Challenges
3.1.4. Public Image and Projection

3.2. Corporate Brand Strategy 

3.2.1. Public Image and Stakeholders
3.2.2. Corporate Branding Strategy and Management
3.2.3. Corporate Communication Strategy in Line with Brand Identity

3.3. Reputation Theory 

3.3.1. Reputation as a Paradigm of a Good Company
3.3.2. The Concept of Corporate Reputation
3.3.3. Internal Reputation
3.3.4. Influence of Internationalization on Corporative Reputation

3.4. Reputation Evaluation 

3.4.1. Corporative Reputation Audit
3.4.2. Listed Companies Reputation Monitor
3.4.3. Reputational Good Governance Index
3.4.4. Analysis of Sectorial Reputation

3.5. Reputation Management 

3.5.1. Corporative Reputation Management
3.5.2. Focus on Brand Reputation
3.5.3. Leadership Reputation Management

3.6. Reputation Risk and Crisis Management 

3.6.1. Listening to and Managing Feedback
3.6.2. Procedures, Crisis Manual and Contingency Plans
3.6.3. Spokesperson Training in Emergency Situations

3.7. Ethical Sustainability 

3.7.1. Sustainable Criteria and Strategies
3.7.2. Communication Campaigns with Sustainability Criteria
3.7.3. Sustainable Brand Positioning and Image

3.8. Brand Metrics and Analysis and Reputation 

3.8.1. Introduction to the Metrics of Corporative Branding
3.8.2. Internal and External Measurement Indexes
3.8.3. Brand Management Tools
3.8.4. Brand Assessment and Ranking

Module 4. Managing Aspects of Corporate Communication

4.1. Communication in Organizations 

4.1.1. Organizations, People and Society
4.1.2. Historical Evolution of Organizational Behavior
4.1.3. Bidirectional Communication
4.1.4. Communication Barriers

4.2. Structure, Control and Challenges in Communication Management 

4.2.1. Departmental Structure in Communication Management
4.2.2. Current Trends in Management Models
4.2.3. Integration of Intangibles
4.2.4. Communication Department Challenges

4.3. Integral Communication Plans 

4.3.1. Audit and Diagnosis
4.3.2. Elaboration of Communication Plan
4.3.3. Measuring Results: KPIs and ROI

4.4. Effects of the Media 

4.4.1. Efficiency of Commercial and Advertising Communication
4.4.2. Theories on the Effects of the Media
4.4.3. Social and Co-Creation Models

4.5. Press Offices and Their Relationship with Communication Media 

4.5.1. Identifying Opportunities and Information Needs
4.5.2. Management of Reports and Interviews with Spokespersons
4.5.3. Virtual Press Room and E-Communication
4.5.4. Buying Advertising Space

4.6. Public Relations 

4.6.1. PR Strategy and Practice
4.6.2. Protocol and Ceremonial Rules
4.6.3. Event Organization and Creative Management

4.7. Lobbies and Pressure Groups 

4.7.1. Opinion Groups and Their Actions in Businesses and Institutions
4.7.2. Institutional Relations and Lobbying
4.7.3. Areas of Intervention, Regulatory Instruments, Diffusion Strategies and Media

4.8. Internal Communication 

4.8.1. Motivational Programs, Social Action, Participation and Training with HR
4.8.2. Internal Communication Support and Tools
4.8.3. Internal Communication Plan

You are looking at a unique, key and critical academic experience to give a boost to your professional development”