Creative Industries need a communication adapted to their particularities: specialize and become an expert”

Of the great variety of industries that exist in the world, those that are grouped under the Creative Industries label are one of the most special. They have many particularities, such as their proximity to the artistic field, which means that their communication has to adapt to a more cultural and creative environment than that of other economic sectors. 

Likewise, the target audience is a determining element in this communication process, since it is very different to communicate and do Branding aimed at an audience related to art and culture than to do it for other types of audiences or users. 

Therefore, it is necessary for professionals who want to work in this field to acquire the appropriate skills to ensure that communication is effective and generates the desired engagement. 

For this reason, this postgraduate diploma in Communication and Branding of Creative Industries offers the necessary knowledge for journalists to specialize in communication aimed at creative and cultural industries, a field that needs specialists who know how to transmit ideas and commercial concepts in a more open and artistic environment.

Communication in the Creative Industries is key: become an expert and be a valuable professional for your organization” 

This postgraduate diploma in Communication and Branding of Creative Industries contains the most complete and up-to-date program on the market. The most important features include:

• The development of case studies presented by experts in Communication and Branding aimed at the Creative Industries
• Highly specialized contents, prepared to respond to all the communication challenges presented in the cultural field
• The use of innovative teaching methodologies 
• Content that is accessible from any fixed or portable device with an Internet connection 

The Creative Industries demand talented specialists with the right skills: this postgraduate diploma responds to that demand”

The program’s teaching staff includes professionals from the sector who contribute their work experience to this educational program, as well as renowned specialists from leading societies and prestigious universities.  

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide immersive education programmed to learn in real situations.  

This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise during the academic year For this purpose, the students will be assisted by an innovative interactive video system created by renowned and experienced experts.   

Specialists in communication applied to the Creative Industries are needed: enter a professional field full of possibilities"

You love culture and you are a journalist or communicator: take the leap with this educational program"

The main objective of this program in Communication and Branding of Creative Industries is to provide its students with the best tools to become useful professionals in this field, so that the most important companies in the sector require their services. Therefore, graduates will have very specific and in-demand skills, which can mean a great advance in their professional careers. 

Unite your two passions, culture and communication, and become a professional in high demand by companies in the sector”

General Objectives

• Use new information and communication technologies as tools for teaching and exchange of experiences in the field of study
• Develop communication skills, both written and oral, as well as the ability to make effective professional presentations in daily practice
• Acquire market research skills, strategic vision, digital and co-creation methodologies
• Offer useful knowledge for the specialization of students, providing them with skills for the development and application of original ideas in their personal and professional work
• Understand how creativity and innovation have become the drivers of the economy
• Problem solving novel environments and in interdisciplinary contexts in the field of creativity management

Specific Objectives

Module 1. New Creative Industries

• Be familiar with the new creative industries
• In-depth knowledge of the weight of the creative industries at the economic level
• Study visual and performing arts in depth
• Obtain an in-depth knowledge of the historical, natural and cultural heritage

Module 2. Creative Branding: Communication and Management of Creative Brands 

• Understand the process of brand creation and evolution
• Know how the graphic identity of the brand should be created
• Know the main techniques and tools of communication
• Be able to carry out the company's Briefing

Module 3. New Digital Marketing Strategies 

• Apply digital marketing tools, taking into account the target audience of the messages
• Perform web analytics that provide information to the company to direct its advertising strategy
• Using social networks as marketing and advertising tools 
• Apply Inbound Marketing tools

You have innovative ideas to improve the Communication and Branding of the best cultural projects: get a Postgraduate Diploma and implement these ideas”