Introduction to the Program

Un programa exhaustivo y 100% online, exclusivo de TECH y con una perspectiva internacional respaldada por nuestra afiliación con International Communication Associations”

Cada vez más empresas tienen como prioridad atraer a un público más fidelizado, que haya entendido los valores de la marca y que consuman sus materiales. En este sentido, la narrativa transmedia representa una estrategia idónea para generar sentido de pertenencia a las empresas. Esto conlleva que las historias o contenidos se extiendan a través de múltiples medios. Así se brinda al público la oportunidad de sumergirse más profundamente en el mundo narrativo y los personajes. Esto sirve para generar un mayor compromiso y fidelidad por parte de los consumidores.

Con el principal objetivo de aumentar la capacitación de periodistas y comunicadores en este campo, TECH diseña un Postgraduate certificate que ofrecerá múltiples Casos Prácticos en Universos Transmedia. Los alumnos se adentrarán en el conocimiento de los diferentes modelos existentes, entre los que destacan el cine, el teatro, la televisión y los videojuegos. El plan de estudio permitirá a los egresados adquirir destrezas prácticas que abarcan desde la creación de contenido multimedia hasta la planificación estratégica y la coordinación de plataformas.

Un programa 100% online que marcará un antes y un después en la capacitación del estudiante y que, cuenta con múltiples ventajas que favorecen el aprendizaje: una metodología didáctica totalmente novedosa, el acceso a casos prácticos relevantes y la oportunidad de contar con un cuadro docente ampliamente experimentado en el sector. Además, podrás tener acceso a contenido exclusivo con una Masterclass impartida por el Director Invitado Internacional con un excelente bagaje profesional. Es sin duda, una oportunidad única para ampliar conocimientos en Comunicación.

Asimismo, gracias a la membresía en la International Communication Association (ICA), el alumno podrá acceder a descuentos en congresos internacionales, revistas académicas especializadas y recursos profesionales. Además, podrá conectarse con expertos de más de 90 países a través de su plataforma de networking, participar en comités y grupos de interés, y acceder a apoyos específicos para estudiantes y académicos en las primeras etapas de su carrera.

Ahonda en las complejidades de los Universos Transmedia gracias a la Masterclass impartida por un Experto Internacional con un avanzado dominio de la Artes Escénicas y Medios de Comunicación” 

Este Postgraduate certificate en Transmedia Franchises contiene el programa educativo más completo y actualizado del mercado. Sus características más destacadas son: 

  • El desarrollo de casos prácticos presentados por expertos en comunicación
  • Sus contenidos gráficos, esquemáticos y eminentemente prácticos con los que están concebidos, recogen una información teórica y práctica sobre aquellas disciplinas indispensables para el ejercicio profesional
  • Las novedades sobre los Universos Transmedia
  • Los ejercicios prácticos donde realizar el proceso de autoevaluación para mejorar el aprendizaje
  • Su especial hincapié en metodologías innovadoras utilizadas en los Universos Transmedia
  • El sistema interactivo de aprendizaje basado en algoritmos para la toma de decisiones sobre las situaciones planteadas
  • Las lecciones teóricas, preguntas al experto, foros de discusión de temas controvertidos y trabajos de reflexión individual
  • La disponibilidad de acceso a los contenidos desde cualquier dispositivo fijo o portátil con conexión a internet

Desarrollarás habilidades prácticas para crear contenido multimedia como vídeos, como parte de una narrativa transmedia”

Incluye en su cuadro docente a profesionales pertenecientes al ámbito de la comunicación, que vierten en este programa la experiencia de su trabajo, además de reconocidos especialistas de sociedades de referencia y universidades de prestigio.

Su contenido multimedia, elaborado con la última tecnología educativa, permitirá al profesional un aprendizaje situado y contextualizado, es decir, un entorno simulado que proporcionará un aprendizaje inmersivo programado para entrenarse ante situaciones reales.

El diseño de este programa se centra en el Aprendizaje Basado en Problemas, mediante el cual el alumno deberá tratar de resolver las distintas situaciones de práctica profesional que se le planteen a lo largo del curso académico. Para ello, contará con la ayuda de un novedoso sistema de vídeo interactivo realizado por reconocidos expertos.

Especializándote en Universos Transmedia serás capaz de enfrentarte de manera exitosa a los nuevos retos que plantea la profesión”

Accederás a un sistema de aprendizaje basado en la reiteración, con una enseñanza natural y progresiva a lo largo de todo el temario”  

Why study at TECH?

TECH is the world’s largest online university. With an impressive catalog of more than 14,000 university programs available in 11 languages, it is positioned as a leader in employability, with a 99% job placement rate. In addition, it relies on an enormous faculty of more than 6,000 professors of the highest international renown.  

estudiar tech TECH

Study at the world's largest online university and guarantee your professional success. The future starts at TECH” 

 

The world’s best online university according to FORBES 

The prestigious Forbes magazine, specialized in business and finance, has highlighted TECH as “the world's best online university” This is what they have recently stated in an article in their digital edition in which they echo the success story of this institution, “thanks to the academic offer it provides, the selection of its teaching staff, and an innovative learning method aimed at educating the professionals of the future” 

A revolutionary study method, a cutting-edge faculty and a practical focus: the key to TECH's success.

The most complete study plans on the university scene 

TECH offers the most complete study plans on the university scene, with syllabuses that cover fundamental concepts and, at the same time, the main scientific advances in their specific scientific areas. In addition, these programs are continuously being updated to guarantee students the academic vanguard and the most in-demand professional skills. In this way, the university's qualifications provide its graduates with a significant advantage to propel their careers to success. 

TECH offers the most comprehensive and intensive study plans on the current university scene.

A world-class teaching staff  

TECH's teaching staff is made up of more than 6,000 professors with the highest international recognition. Professors, researchers and top executives of multinational companies, including Isaiah Covington, performance coach of the Boston Celtics; Magda Romanska, principal investigator at Harvard MetaLAB; Ignacio Wistumba, chairman of the department of translational molecular pathology at MD Anderson Cancer Center; and D.W. Pine, creative director of TIME magazine, among others. 

Internationally renowned experts, specialized in different branches of Health, Technology, Communication and Business, form part of the TECH faculty.

A unique learning method 

TECH is the first university to use Relearning in all its programs. It is the best online learning methodology, accredited with international teaching quality certifications, provided by prestigious educational agencies. In addition, this disruptive educational model is complemented with the “Case Method”, thereby setting up a unique online teaching strategy. Innovative teaching resources are also implemented, including detailed videos, infographics and interactive summaries. 

TECH combines Relearning and the Case Method in all its university programs to guarantee excellent theoretical and practical learning, studying whenever and wherever you want.

The world's largest online university 

TECH is the world’s largest online university. We are the largest educational institution, with the best and widest online educational catalog, one hundred percent online and covering the vast majority of areas of knowledge. We offer a large selection of our own degrees and accredited online undergraduate and postgraduate degrees. In total, more than 14,000 university degrees, in eleven different languages, make us the largest educational largest in the world. 

TECH has the world's most extensive catalog of academic and official programs, available in more than 11 languages.

Google Premier Partner 

The American technology giant has awarded TECH the Google Google Premier Partner badge. This award, which is only available to 3% of the world's companies, highlights the efficient, flexible and tailored experience that this university provides to students. The recognition as a Google Premier Partner not only accredits the maximum rigor, performance and investment in TECH's digital infrastructures, but also places this university as one of the world's leading technology companies. 

Google has positioned TECH in the top 3% of the world's most important technology companies by awarding it its Google Premier Partner badge.

The official online university of the NBA 

TECH is the official online university of the NBA. Thanks to our agreement with the biggest league in basketball, we offer our students exclusive university programs, as well as a wide variety of educational resources focused on the business of the league and other areas of the sports industry. Each program is made up of a uniquely designed syllabus and features exceptional guest hosts: professionals with a distinguished sports background who will offer their expertise on the most relevant topics. 

TECH has been selected by the NBA, the world's top basketball league, as its official online university.

The top-rated university by its students 

Students have positioned TECH as the world's top-rated university on the main review websites, with a highest rating of 4.9 out of 5, obtained from more than 1,000 reviews. These results consolidate TECH as the benchmark university institution at an international level, reflecting the excellence and positive impact of its educational model.” reflecting the excellence and positive impact of its educational model.” 

TECH is the world’s top-rated university by its students.

Leaders in employability 

TECH has managed to become the leading university in employability. 99% of its students obtain jobs in the academic field they have studied, within one year of completing any of the university's programs. A similar number achieve immediate career enhancement. All this thanks to a study methodology that bases its effectiveness on the acquisition of practical skills, which are absolutely necessary for professional development. 

99% of TECH graduates find a job within a year of completing their studies.

Postgraduate Certificate in Transmedia Franchises

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Transmedia franchises are a way to expand an intellectual property across multiple media platforms, such as movies, TV series, video games, comics, novels, etc. It is a storytelling and marketing strategy that seeks to engage consumers in multiple forms of content.

The narrative is developed in different media and complements each other, creating a richer and more diverse universe. Each medium tells a part of the story in a unique way, but all are connected and contribute to a more complete entertainment experience.

For example, Star Wars is one of the most well-known transmedia franchises in which you can follow the story in both movies and TV series, novels and video games. All these media are connected and contribute to create a wide and rich narrative universe.

The idea of transmedia franchises is to appeal to different audiences through different media, and thereby broaden the fan base and increase revenue through all forms of content. It is a powerful marketing strategy that allows you to take full advantage of the potential of intellectual properties and connect emotionally with consumers.

At the end of the program, students will be qualified in the concepts and theoretical approaches to transmedia storytelling and the production of a franchise in different media, and will have the skills and know-how to design, create, produce, publish, promote, measure the impact and manage transmedia storytelling projects in the field of franchising. They will be able to better understand the dynamics of storytelling and transmedia content production in different sectors and professional fields, from entertainment to digital marketing and other related disciplines.