TECH is the world’s largest online university. With an impressive catalog of more than 14,000 university programs available in 11 languages, it is positioned as a leader in employability, with a 99% job placement rate. In addition, it relies on an enormous faculty of more than 6,000 professors of the highest international renown.  

Study at the world's largest online university and guarantee your professional success. The future starts at TECH” 

 

The world’s best online university according to FORBES 

The prestigious Forbes magazine, specialized in business and finance, has highlighted TECH as “the world's best online university” This is what they have recently stated in an article in their digital edition in which they echo the success story of this institution, “thanks to the academic offer it provides, the selection of its teaching staff, and an innovative learning method aimed at educating the professionals of the future” 

A revolutionary study method, a cutting-edge faculty and a practical focus: the key to TECH's success.

The most complete study plans on the university scene 

TECH offers the most complete study plans on the university scene, with syllabuses that cover fundamental concepts and, at the same time, the main scientific advances in their specific scientific areas. In addition, these programs are continuously being updated to guarantee students the academic vanguard and the most in-demand professional skills. In this way, the university's qualifications provide its graduates with a significant advantage to propel their careers to success. 

TECH offers the most comprehensive and intensive study plans on the current university scene.

A world-class teaching staff  

TECH's teaching staff is made up of more than 6,000 professors with the highest international recognition. Professors, researchers and top executives of multinational companies, including Isaiah Covington, performance coach of the Boston Celtics; Magda Romanska, principal investigator at Harvard MetaLAB; Ignacio Wistumba, chairman of the department of translational molecular pathology at MD Anderson Cancer Center; and D.W. Pine, creative director of TIME magazine, among others. 

Internationally renowned experts, specialized in different branches of Health, Technology, Communication and Business, form part of the TECH faculty.

A unique learning method 

TECH is the first university to use Relearning in all its programs. It is the best online learning methodology, accredited with international teaching quality certifications, provided by prestigious educational agencies. In addition, this disruptive educational model is complemented with the “Case Method”, thereby setting up a unique online teaching strategy. Innovative teaching resources are also implemented, including detailed videos, infographics and interactive summaries. 

TECH combines Relearning and the Case Method in all its university programs to guarantee excellent theoretical and practical learning, studying whenever and wherever you want.

The world's largest online university 

TECH is the world’s largest online university. We are the largest educational institution, with the best and widest online educational catalog, one hundred percent online and covering the vast majority of areas of knowledge. We offer a large selection of our own degrees and accredited online undergraduate and postgraduate degrees. In total, more than 14,000 university degrees, in eleven different languages, make us the largest educational largest in the world. 

TECH has the world's most extensive catalog of academic and official programs, available in more than 11 languages.

Google Premier Partner 

The American technology giant has awarded TECH the Google Google Premier Partner badge. This award, which is only available to 3% of the world's companies, highlights the efficient, flexible and tailored experience that this university provides to students. The recognition as a Google Premier Partner not only accredits the maximum rigor, performance and investment in TECH's digital infrastructures, but also places this university as one of the world's leading technology companies. 

Google has positioned TECH in the top 3% of the world's most important technology companies by awarding it its Google Premier Partner badge.

The official online university of the NBA 

TECH is the official online university of the NBA. Thanks to our agreement with the biggest league in basketball, we offer our students exclusive university programs, as well as a wide variety of educational resources focused on the business of the league and other areas of the sports industry. Each program is made up of a uniquely designed syllabus and features exceptional guest hosts: professionals with a distinguished sports background who will offer their expertise on the most relevant topics. 

TECH has been selected by the NBA, the world's top basketball league, as its official online university.

The top-rated university by its students 

Students have positioned TECH as the world's top-rated university on the main review websites, with a highest rating of 4.9 out of 5, obtained from more than 1,000 reviews. These results consolidate TECH as the benchmark university institution at an international level, reflecting the excellence and positive impact of its educational model.” reflecting the excellence and positive impact of its educational model.” 

TECH is the world’s top-rated university by its students.

Leaders in employability 

TECH has managed to become the leading university in employability. 99% of its students obtain jobs in the academic field they have studied, within one year of completing any of the university's programs. A similar number achieve immediate career enhancement. All this thanks to a study methodology that bases its effectiveness on the acquisition of practical skills, which are absolutely necessary for professional development. 

99% of TECH graduates find a job within a year of completing their studies.

The Postgraduate certificate in Marketing Processes and Variables is a tailor-made program that is taught in a 100% online format so that students can choose the time and place that best suits their availability, schedules and interests. 

A program that takes place over 6 weeks and is intended to be a unique and stimulating experience that lays the foundation for your success as a manager and entrepreneur. 

What you study is very important. The abilities and skills you acquire are fundamental. You won't find a more complete syllabus than this one, believe us" 

Syllabus

The Postgraduate certificate in Marketing Processes and Variables of TECH Global University is an intense program that prepares the student to face challenges and business decisions globally. 

The content of the Postgraduate certificate in Marketing Processes and Variables is designed to promote the development of administrative skills that enable more thorough decision-making in uncertain environments. 

Over the course of 150 hours, the student analyzes a plethora of practical cases through individual practice and teamwork. It is, therefore, an authentic immersion in real business situations. 

This Postgraduate certificate in Marketing Processes and Variables deals in depth with all financial areas of the company and is designed to help managers understand strategic management from a strategic, international and innovative perspective. 

A plan designed for students, focused on their professional improvement and that prepares them to achieve excellence in the field of business management and administration. A program that understands your needs and those of your company through innovative content based on the latest trends, and supported by the best educational methodology and an exceptional faculty, which will provide competencies to solve critical situations in a creative and efficient way.

This Postgraduate certificate is developed over 6 weeks and is divided into 1 module: 

Module 1. Marketing Processes and Variables 

Where, when and how is it taught?

TECH offers the possibility of developing this Postgraduate certificate in Marketing Processes and Variables completely online. Over the course of 6 weeks, you will be able to access all the contents of this program at any time, allowing you to self-manage your study time.

Module 1. Marketing Processes and Variables 

1.1. Developing the Marketing Plan 

1.1.1. Marketing Plan Concept 
1.1.2. Situation Analysis and Diagnosis 
1.1.3. Strategic Marketing Decisions 
1.1.4. Operating Marketing Decisions

1.2. Marketing Mix

1.2.1. Marketing Mix Concept 
1.2.2. Product Strategies 
1.2.3. Pricing Strategies 
1.2.4. Distribution Strategies 
1.2.5. Communication Strategies 

1.3. Product Management 

1.3.1. Product Classifications 
1.3.2. Differentiation 
1.3.3. The Design 
1.3.4. Luxury 
1.3.5. Environmental Issues 

1.4. Pricing Principles 

1.4.1. Introduction to Pricing 
1.4.2. Stages in Pricing 

1.5. Distribution Channel Management

1.5.1. Concept and Functions of Commercial Distribution 
1.5.2. Design and Management of Distribution Channels 

1.6. Advertising Communication 

1.6.1. Integrated Marketing Communication 
1.6.2. Advertising Communication Plan 
1.6.3. Merchandising as a Communication Technique 

1.7. E-Commerce 

1.7.1. Introduction to E-Commerce 
1.7.2. Differences between Traditional Commerce and E-Commerce 
1.7.3. Technological E-Commerce Platforms 

1.8. Marketing Information System 

1.8.1. The Concept of a Marketing Information System (MIS) 
1.8.2. Features of an MIS 
1.8.3. The Information in the MIS 
1.8.4. Structure of an MIS 

1.9. Marketing Intelligence 

1.9.1. The Concept of Marketing Intelligence 
1.9.2. Areas of Marketing Intelligence 
1.9.3. Surveillance in Marketing Intelligence 
1.9.4. Panels as Sources of Information for Marketing Intelligence 

1.10. Branding 

1.10.1. The Brand and Their Functions 
1.10.2. Brand Creation (Branding) 
1.10.3. Brand Architecture 

A unique, key, and decisive experience to boost your professional development and make the definitive leap”