TECH is the world’s largest online university. With an impressive catalog of more than 14,000 university programs available in 11 languages, it is positioned as a leader in employability, with a 99% job placement rate. In addition, it relies on an enormous faculty of more than 6,000 professors of the highest international renown.  

Study at the world's largest online university and guarantee your professional success. The future starts at TECH” 

 

The world’s best online university according to FORBES 

The prestigious Forbes magazine, specialized in business and finance, has highlighted TECH as “the world's best online university” This is what they have recently stated in an article in their digital edition in which they echo the success story of this institution, “thanks to the academic offer it provides, the selection of its teaching staff, and an innovative learning method aimed at educating the professionals of the future” 

A revolutionary study method, a cutting-edge faculty and a practical focus: the key to TECH's success.

The most complete study plans on the university scene 

TECH offers the most complete study plans on the university scene, with syllabuses that cover fundamental concepts and, at the same time, the main scientific advances in their specific scientific areas. In addition, these programs are continuously being updated to guarantee students the academic vanguard and the most in-demand professional skills. In this way, the university's qualifications provide its graduates with a significant advantage to propel their careers to success. 

TECH offers the most comprehensive and intensive study plans on the current university scene.

A world-class teaching staff  

TECH's teaching staff is made up of more than 6,000 professors with the highest international recognition. Professors, researchers and top executives of multinational companies, including Isaiah Covington, performance coach of the Boston Celtics; Magda Romanska, principal investigator at Harvard MetaLAB; Ignacio Wistumba, chairman of the department of translational molecular pathology at MD Anderson Cancer Center; and D.W. Pine, creative director of TIME magazine, among others. 

Internationally renowned experts, specialized in different branches of Health, Technology, Communication and Business, form part of the TECH faculty.

A unique learning method 

TECH is the first university to use Relearning in all its programs. It is the best online learning methodology, accredited with international teaching quality certifications, provided by prestigious educational agencies. In addition, this disruptive educational model is complemented with the “Case Method”, thereby setting up a unique online teaching strategy. Innovative teaching resources are also implemented, including detailed videos, infographics and interactive summaries. 

TECH combines Relearning and the Case Method in all its university programs to guarantee excellent theoretical and practical learning, studying whenever and wherever you want.

The world's largest online university 

TECH is the world’s largest online university. We are the largest educational institution, with the best and widest online educational catalog, one hundred percent online and covering the vast majority of areas of knowledge. We offer a large selection of our own degrees and accredited online undergraduate and postgraduate degrees. In total, more than 14,000 university degrees, in eleven different languages, make us the largest educational largest in the world. 

TECH has the world's most extensive catalog of academic and official programs, available in more than 11 languages.

Google Premier Partner 

The American technology giant has awarded TECH the Google Google Premier Partner badge. This award, which is only available to 3% of the world's companies, highlights the efficient, flexible and tailored experience that this university provides to students. The recognition as a Google Premier Partner not only accredits the maximum rigor, performance and investment in TECH's digital infrastructures, but also places this university as one of the world's leading technology companies. 

Google has positioned TECH in the top 3% of the world's most important technology companies by awarding it its Google Premier Partner badge.

The official online university of the NBA 

TECH is the official online university of the NBA. Thanks to our agreement with the biggest league in basketball, we offer our students exclusive university programs, as well as a wide variety of educational resources focused on the business of the league and other areas of the sports industry. Each program is made up of a uniquely designed syllabus and features exceptional guest hosts: professionals with a distinguished sports background who will offer their expertise on the most relevant topics. 

TECH has been selected by the NBA, the world's top basketball league, as its official online university.

The top-rated university by its students 

Students have positioned TECH as the world's top-rated university on the main review websites, with a highest rating of 4.9 out of 5, obtained from more than 1,000 reviews. These results consolidate TECH as the benchmark university institution at an international level, reflecting the excellence and positive impact of its educational model.” reflecting the excellence and positive impact of its educational model.” 

TECH is the world’s top-rated university by its students.

Leaders in employability 

TECH has managed to become the leading university in employability. 99% of its students obtain jobs in the academic field they have studied, within one year of completing any of the university's programs. A similar number achieve immediate career enhancement. All this thanks to a study methodology that bases its effectiveness on the acquisition of practical skills, which are absolutely necessary for professional development. 

99% of TECH graduates find a job within a year of completing their studies.

The program in Postgraduate certificate is a program that is specifically aimed at specific knowledge related to the importance of rhetorical figures in commercial communication. Also, this academic program is oriented in a theoretical-practical structure, accompanied by a broad background and a wealth of knowledge of a fully qualified teaching team in the advertising area.

A curriculum developed with the purpose of delving into key aspects to stimulate creative thinking"

Syllabus

This program contains 6 weeks of continuous learning, in which TECH will guide the graduate to the paths of professional success through a high quality education, starting from excellence and efficiency. In this way, students will reach the most important positions in the advertising sector, passing through the Challenges imposed by the work environment with rigor, Therefore, this program facilitates a variety of skills related to creative briefing. 

The teaching team has designed a syllabus that integrates 1 module, with the purpose of enhancing the students' knowledge related to the vision of creativity as a collaborative agent in the development of communication.  

Likewise, the students of this program will integrate in their learning about the development of skills in creative communication to improve the relationship between the brand and the consumer. In this way, graduates will be able to acquire first-level skills related to the actions of creative advertising thinking. 

Also,TECH thinks about comfort and excellence, that is why this program offers the most complete and high quality update, being a qualification of great flexibility by only needing a device with Internet connection to easily access the Virtual Campus from the comfort of the place where you are.

This Advertising Idea Generation takes place over 6 weeks and is divided into 1 module.

Module 1. The generation of advertising ideas

Where, When and How is it Taught?

TECHoffers students the opportunity to take this Advertising Idea Generationin Postgraduate certificateentirely online. During the 6 weeks of the specialization, the student will be able to access all the contents of this program at any time, which will allow the students to self-manage their study time. 

Module 1. Global Financial Environment Analysis

1.1. What Does It Take to Get to the Idea  

1.1.1. State the Problem 
1.1.2. Stopping to Think, the First Step to Differentiate Yourself 
1.1.3. Think, Reflect, Think Again... and So on for Several Days. 
1.1.4. Convincing Yourself to Get There 
1.1.5. A Creative Environment Stimulates Creativity 
1.1.6. How Your Creativity is Contagious 
1.1.7. Get out of the Office, Live, Enjoy 
1.1.8. The Creative Briefing 
1.1.9. Creative Demand 
1.1.10. Break with the Established 
1.1.11. The Key Word: Partnership  

1.2. Creative Thinking 

1.2.1. People who Have Theorized about Creative Thinking 
1.2.2. Key Aspects to Stimulate Creative Thinking according to de Bono. 
1.2.3. Conclusions  

1.3. Creative Process 

1.3.1. The Creative Concept 
1.3.2. The Creative Strategy in Function of the Product Life Cycle 
1.3.3. Launching Strategies 

1.4. The Advertising Creative's Software 

1.4.1. Actions of Creative Advertising Thinking  
1.4.2. Phases 
1.4.3. Possibilities of Use 
1.4.4. Safety Rules 
1.4.5. Thought Process 

1.5. The Creative Team 

1.5.1. The Copy or Copywriter 
1.5.2. The Designer and the Art Director 
1.5.3. The Creative Director 
1.5.4. The Creative 
1.5.6. Six Thinking Hats 

1.6. Rhetorical Thinking 

1.6.1. Most Used Rhetorical Figures 
1.6.2. Importance of Rhetorical Figures in Commercial Communication. 
1.6.3. Examples of Rhetorical Advertisements 

1.7. Designing with Creativity 

1.7.1. Image Manipulation  
1.7.2. Production  
1.7.3. Visual Rhetoric 
1.7.4. Typography in Advertising 

1.8. Recommendations for Creating 

1.8.1. Meaningful Copy 
1.8.2. Phrases of the Great Advertising Creatives 
1.8.3. Recommendations of Famous Designers 

1.9. Types of Creativity 

1.9.1. Artistic 
1.9.2. Scientist  
1.9.3. Technological. 
1.9.4. Corporate 
1.9.6. Advertising 
1.9.7. Designers 

1.10. Creative Profiles 

1.10.1. Visionaries 
1.10.2. Experimenters 
1.10.3. Observers 
1.10.4. Connectors 
1.10.5. Analytical 
1.10.6. Collaborators 
1.10.7. Narrators 

Update your knowledge on the functions and objectives of international financial organizations with this Postgraduate certificate"