Build a solid personal brand with which to reach the best sports institutions thanks to this postgraduate certificate" 

Sports organizations have undergone a considerable cultural transformation in recent years. Their mission, values and general vision extend beyond the sporting arena, considering themselves as actors in the education of new generations, humanitarian work and the fight against social ills such as bullyingand drug addiction. 

In this way, the psychologist must also understand the institutions' own image in order to focus their communication and personal branding on those same values. This postgraduate certificate provides the professional with the appropriate tools and knowledge for their messages to have a greater impact on institutions and the sports work environment, with extended principles in the use of communication skills, marketing and organizational leadership. 

The program is, therefore, a preferential academic option to maximize competencies in the Digitization and Personal Branding in Sports Psychology. TECH has got rid of both face-to-face classes and fixed schedules, promoting a completely online format in which the psychologist chooses how to distribute the teaching load, with no strings attached. To this end, all content is accessible from the first day of the program, and can be downloaded from any device with an internet connection.  

It stands out with a professional image adapted to modern sports communication, understanding the mission and values of the institutions to share and promote them on digital media" 

This postgraduate certificate in Digitization and Personal Branding in Sports Psychology contains the most complete and up-to-date educational program on the market. Its most notable features are:

• The development of case studies presented by experts in coaching and sports psychology 
• The graphic, schematic, and practical contents with which they are created, provide practical information on the disciplines that are essential for professional practice 
• Practical exercises where self-assessment can be used to improve learning 
• Its special emphasis on innovative methodologies  
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments 
• Content that is accessible from any fixed or portable device with an Internet connection    

Give your career a distinctive boost by adding this program to your CV, attracting the attention of the most prestigious sports institutions" 

The program’s teaching staff includes professionals from the sector who contribute their work experience to this training program, as well as renowned specialists from leading societies and prestigious universities.
 
The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide immersive training programmed to train in real situations.
 
This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise throughout the program. This will be done with the help of an innovative system of interactive videos made by renowned experts.   

Sign up now to start improving your personal brand today by learning the most profitable content generation techniques"

Don't miss the opportunity to join the world's largest online academic institution, with the most cutting-edge educational technology"

The main objective of this postgraduate certificate is to provide the psychologist with the digital tools with which to position themselves as a leader in their sector, and also providing a much broader and more comprehensive understanding of the dynamics in sports organizations. Thanks to this, they will be positioned with an advantage to access more relevant positions in the sports-psychological field, increasing their professional and labor expectations. 

You will achieve your most ambitious professional goals by projecting your professional image in the main networks and digital media"

General Objectives

• Approach the most successful leadership styles in the sporting arena
• Study high performance team management at the psychological and motivational level 
• Examine the basic pillars on which Sports Psychology is based 
• Analyze the possible applications of the most common techniques and methodologies in sports coaching 
• Learn the most frequently used psychological techniques in the field of sports 
• Know the figure of the leader in individual and team sports 
• Understanding the importance of personal branding for professional development 
• Updating the management of the different digital tools to disseminate the personal brand 
• Study in depth the cultural transformation of sports organization 
• Study the different interdisciplinary tools of the sports psychologist and coach  
• Delve into the work of the psychologist as a facilitator in the context of sport  

Specific Objectives

• Learning the basic fundamentals and positioning of a personal brand 
• Further develop the management and handling of social networks to achieve professional objectives 
• Know the proper use of social networks by the athlete 
• Study persuasion and influence techniques applicable to different blog, podcast or videoblogging platforms  
• Study the psychological pyramid of sports performance 
• Covering Team Management as a Sports Coach
• Analyze the values that drive sports organizations 
• Know the design of intervention plans that are carried out in teams and organizations 

Take a decisive step forward by acquiring the communication and organizational leadership skills provided by this postgraduate certificate"