Postgraduate certificate Online Parapharmacy

The pandemic caused by COVID-10 boosted online sales and health care. Both factors have been determinant in the rise of Parapharmacies as an online or blended business model. In this scenario, it is necessary for pharmacists to be aware of the latest trends in digital marketing, the tools used for Internet marketing or brand positioning techniques. In this line, TECH has focused this program, which allows the professional to make a quick update on this sector in just 6 weeks. All this, in addition to innovative teaching materials, prepared by real specialists, knowledgeable about the ins and outs of this industry and the keys to creating a successful business in this area.

University certificate

duration

6 weeks

Modality

Online

Schedule

At your own pace

Exams

Online

start date

Credits

6 ECTS

financing up to

3 months

Price(first year)

See price

The world's largest faculty of pharmacy”

Introduction to the Program

A Postgraduate certificate 100% online, which will allow you to be aware of the most successful actions to generate e-commerce with your Parapharmacy”

The rise of online commerce has led the parapharmacy sector to obtain significant profits and achieve a wide expansion. Reaching the consolidation of the largest companies in the sector requires an excellent knowledge of how this business works, as well as the digital universe in which it moves.

In this sense, it is key that the pharmacist is aware of the most current tools for the creation of online parapharmacies, digital marketing strategies or the necessary resources to be able to position themselves on the Internet. For this reason, this Postgraduate certificate in Online Parapharmacy was created by the best experts in this industry.

It is an advanced program of 150 teaching hours, which will allow the professional to update their knowledge about SEO, SEM, tools to attract web traffic, as well as delve into the advantages and disadvantages of this online business model. Also, with the pedagogical resources provided by TECH will deepen in a much more enjoyable way in strategies to get followers, the creation of blog content or the necessary SSL certificate to provide security assurance to the customer who buys online.

In addition, with the Relearning system, based on the continuous reiteration of key concepts during the academic itinerary, students will reduce the long hours of study and memorization, so common in other methodologies.

This is a magnificent opportunity to effectively update their knowledge in only 6 weeks and through a flexible and convenient degree. The graduate only needs a digital device with Internet connection to visualize, at any time of the day, the content of this program. An avant-garde academic option, compatible with professional and/or daily work responsibilities.

In just 6 weeks you will get an update on the advantages of boosting Online Parapharmacy”

This online Postgraduate certificate in Online Parapharmacy contains the most complete and up-to-date scientific program on the market. The most important features include:

The development of practical cases presented by experts in Pharmacy
The graphic, schematic, and practical contents with which they are created, provide scientific and practical information on the disciplines that are essential for professional practice
Practical exercises where self-assessment can be used to improve learning
Its special emphasis on innovative methodologies
Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
Content that is accessible from any fixed or portable device with an Internet connection

Raise your skills in the Online Parapharmacy sector through the most effective techniques and strategies to market with the highest profitability”

The program’s teaching staff includes professionals from sector who contribute their work experience to this educational program, as well as renowned specialists from leading societies and prestigious universities.

Its multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide an immersive education programmed to learn in real situations.

The design of this program focuses on Problem-Based Learning, by means of which the professional must try to solve the different professional practice situations that are presented throughout the academic course. For this purpose, the student will be assisted by an innovative interactive video system created by renowned experts.

All this, in addition, with an extensive virtual library, available 24 hours a day, from any digital device with internet connection"

With this degree you will be able to delve into the most current tools to generate online sales"

Syllabus

This Postgraduate certificate has been designed by a teaching team with expertise in the field of Communication and Pharmaceutical field. Their excellent knowledge in this field is reflected in an advanced syllabus that delves into the advantages of creating an Online Parapharmacy, Internet positioning strategies, the development of search engine advertising and customer shopping experience. A program with a theoretical-practical approach, complemented with numerous didactic material, available 24 hours a day, 7 days a week.

A study plan that will allow you to update your knowledge on the creation of online Parapharmacies and sales through the Internet”

Module 1. Online Parapharmacy

1.1. Different forms of Online Parapharmacy

1.1.1. Definition of an online Parapharmacy
1.1.2. Online Parapharmacy as e-commerce: a new way to buy online
1.1.3. Online Parapharmacy as a great business opportunity
1.1.4. Online entrepreneurship

1.2. Advantages of an online Parapharmacy

1.2.1. Greater reach
1.2.2. Open 24/7
1.2.3. Lower cost and higher profit
1.2.4. Digital Marketing Strategy

1.3. Disadvantages of an online Parapharmacy

1.3.1. Distrust of the Internet
1.3.2. Cannot touch the product
1.3.3. Internet access for the elderly
1.3.4. Competition from the sector

1.4. 3D Web

1.4.1. Definition
1.4.2. Market
1.4.3. Techniques
1.4.4. Conclusions

1.5. E-commerce: the new normal

1.5.1. COVID effect-increased online sales
1.5.2. Online shopping tool
1.5.3. In-store collection
1.5.4. Attracts traffic to the physical Parapharmacy

1.6. Digital shopping

1.6.1. Offer and price
1.6.2. Customer trust
1.6.3. After-sales service
1.6.4. Customer buying experience

1.7. How to create your online Parapharmacy. Advice

1.7.1. Set goals. A good name for your e commerce-Online pharmacy.Establishment of Objectives
1.7.2. SSL Certified
1.7.3. Build your website with professionals
1.7.4. Responsive Web
1.7.5. Sales Funnels
1.7.6. Create a good home page
1.7.7. Description of the products
1.7.8. After-sales

1.8. Positioning of the SEO online parapharmacy

1.8.1. Local SEO for local referencing
1.8.2. SEO to position your categories, brands or products of your online Parapharmacy
1.8.3. Publish content that ranks on Google: Blog, content marketing
1.8.4. Make a good backlinks plan

1.9. Social networks in online parapharmacy

1.9.1. Main social networks Facebook, Instagram, YouTube, LinkedIn
1.9.2. What to do to sell through social networks?
1.9.3. Analyze your competition
1.9.4. What can we do to gain followers?

1.10. SEM in online Parapharmacy

1.10.1. How to make a SEM campaign
1.10.2. Google Ads What is it?
1.10.3. Facebook Ads What is it?
1.10.4. Choosing a digital marketing agency SEO and SEM

Update your SEO knowledge and position your Online Parapharmacy in the digital universe”

Postgraduate Certificate in Parapharmacy online.

Are you interested in learning about health and wellness products and their use in patient care? Do you want to get a quality education in the area of parapharmacy, but don't have time to attend in-person classes? Then an online parapharmacy college course from TECH Global University is the perfect solution for you. During the course, you will learn about the products sold in parapharmacies and how they work. In addition, you will gain knowledge about the regulation and legislation affecting parapharmacy products.

The TECH academic course, will provide you with comprehensive training that will allow you to learn everything you need to work in the parapharmacy sector. It will cover about the different products available in parapharmacies, their characteristics and how they work in the human body. You will also learn about the different diseases and conditions that can be treated with parapharmacy products and how to advise patients to choose the right product for their needs. One of the greatest advantages of this online parapharmacy university course is its flexibility. You can learn online from anywhere at any time, allowing you to work and study at the same time.