Delve into the aspects related to Public Opinion and get your messages to reach the right audience” 

This postgraduate diploma in Public Opinion is oriented to sensitize and prepare the professionals in the understanding and critical analysis of social reality, from the conceptual and theoretical contributions of sociology. The specialization of qualified professionals in this field requires providing them with adequate knowledge of the structures, processes and relationships present in the social contexts where the daily life of individuals, groups and organizations takes place. Their specialized intervention in these areas must take into account the influence and limitations that introduce in people's behavior and in the evolution of societies, the socio-political, economic and cultural dimensions.

Likewise, the program is based on the historical development of Public Opinion, the theories that have tried to explain this concept and its function in society, as well as the scientific disciplines that have dealt with it: political science, law, social psychology, sociology and communication sciences. The concept of Public Opinion, which has been the subject of frequent controversy in recent times, is also examined with reference to its link to mass communication. Since the French Revolution, Public Opinion has become one of the symbols of political modernity in Europe, being associated with values such as enlightenment, rationality, freedom and democracy. Therefore, having a deep knowledge in this field will be essential to understand the society to which the advertising campaigns will be addressed. 

In the last part of this educational program, the student is offered a very detailed vision of the main Lobbies, with a very close and transparent perception of how public relations should be managed in relation to pressure groups. In this way, the students will acquire the necessary skills to manage successfully in public communication, knowing how to handle communities and groups through appropriate messages. 

In short, a program of great educational value that will add quality to the specialization of the professionals, who will be able to take it in a 100% online format, which will make it easier to study and reconcile it with the rest of their daily obligations. 

A postgraduate diploma that will enable you to work with the solvency of a high-level professional"

This postgraduate diploma in Public Opinion contains the most complete and up-to-date program on the market. The most important features include:

• The use of the latest technology in e-learning software
• The intensely visual teaching system, supported by graphic and schematic contents that are easy to assimilate and understand
• Practical case studies presented by practising experts
• State-of-the-art interactive video systems
• Teaching supported by telepractice
• Continuous updating and recycling systems
• Self-regulated learning, which makes the program completely compatible with other commitments
• Practical exercises for self-assessment and learning verification
• Support groups and educational synergies: questions to the expert, debate and knowledge forums
• Communication with the teacher team and individual reflection work
• Content that is accessible from any fixed or portable electronic device with an Internet connection
• Complementary resource banks that are permanently available

TECH offers you a multitude of theoretical and practical resources, thanks to which you can obtain an inmersive and high-quality knowledge of the field” 

The teaching staff of this program is made up of professionals from different fields related to this specialty. As such, TECH can fulfill its academic updating objective. A multidisciplinary team of experienced professionals in different environments, who will develop theoretical knowledge efficiently, but above all, will put their practical knowledge derived from their own experience at the students’ service. 

This mastery of the subject matter is complemented by the effectiveness of the methodological design. Developed by a multidisciplinary team of e-learning experts, it integrates the latest advances in educational technology. As a result, students will be able to study with a range of comfortable and versatile multimedia tools that will give them the operational capacity they need in their study process. 

The design of this program is centered on Problem-Based Learning. An approach that conceives learning as a highly practical process. To achieve this remotely, telepractice is used. Therefore, with the help of an innovative interactive video system, and Learning from an Expert, the students will be able to acquire the knowledge as if they were facing real cases. A concept that will allow students to integrate and memorize what they have learnt in a more realistic and permanent way. 

This program relies on the experience of active professionals, experts in Public Opinion"

The methodological design of this postgraduate diploma is based on teaching techniques proven for their effectiveness, which allows for a more dynamic and efficient learning process"

TECH has designed this comprehensive educational program with the main objective of offering journalism and communication professionals the most accurate information on Public Opinion, a fundamental aspect that all those who work on issues related to getting a message to society should know. Undoubtedly, a high quality syllabus that has been created to improve the qualification of professionals and make them more effective in their work. 

Specialize in Public Opinion and apply what you have learned to your daily practice” 

General Objective

• Acquire the necessary knowledge to carry out an adequate advertising communication using the most advanced digital tools. reaching public opinion 

Specific Objectives

Module 1. General Sociology  

• Perform critical analysis of social reality based on its sociological reading
• Express themselves fluently and effectively in oral and written communication, using the most appropriate linguistic resources
• Recognize the structure and transformation of today's society as it relates to the elements, forms and processes of advertising and public relations communication
• Understand the structure of the media and their main formats, as expressions of the lifestyles and cultures of the societies in which they perform their public function
• Recognize the sociological, economic and legal aspects that influence advertising communication and the development of public relations
• Know how to deal with the informative treatment of scientific advances in an understandable and effective way

Module 2. Public Opinion

• Recognize the basic concepts and theoretical models of human communication, its elements and characteristics, as well as the role it plays in the psychological processes of advertising and public relations
• Know how to reflect, with theoretical soundness and empirical rigor, on the processes by which the advertising and public relations professional helps to build and express public opinion
• Identify multiple expressions, phenomena and processes of public opinion
• Know how to relate advertising and public relations in a coherent manner with other social and human sciences

Module 3. Lobbying and Persuasion

• Be able to relate advertising and public relations coherently with other social and human sciences
• Encouraging creativity and persuasion through different media and communication media
• Recognize the main debates and media events arising from the current situation and how they are generated and disseminated according to communication strategies and interests of all kinds
• Know how to act as an advertising and public relations professional in accordance with the legal and ethical rules of the profession
• Recognize significant and appropriate tools for the study of advertising and public relations

This program will help you be more effective in creating your advertising messages”