You will develop initiatives that will improve your creative results thanks to a unique qualification taught 100% online. Enroll now”

Today, advertising creativity is emerging as a core competency for success in advertising. This sector has undergone a radical metamorphosis in recent decades. Traditional TV and print advertising strategies have given way to online advertising and social media, where creativity plays a key role in standing out from the competition and connecting effectively with target audiences.

For this reason, the Diploma in Competencies of an advertising creative is proposed as a response to the growing demand for highly trained professionals. Thus, the student will enter a degree that will provide them with the necessary skills to generate innovative ideas and memorable campaigns that stand out from the competition.

This is a degree in which creatives will acquire the skills to attract and retain audiences through content and retain audiences through innovative and compelling content. In this way, students will delve into consumer psychology, developing effective campaigns, generating innovative ideas and mastering the key digital tools to succeed in this area.

In addition, this program is offered in a 100% online format, which provides access to a wide range of multimedia to a wide variety of multimedia content in different audiovisual media. In a field where continuous learning is essential, the Relearning methodology of this Diploma will help graduates to integrate the fundamental concepts in an optimal way to keep them at the forefront of the industry.

Understand the meaning of success and discover how to achieve it through 150 hours of the most comprehensive multimedia learning materials in academia today"

This Postgraduate certificate in Competencies of an advertising creative contains the most complete and up-to-date program on the market. The most important features include:

• The development of case studies presented by experts in Competencies of an Creative Advertising
• The graphic, schematic and eminently practical contents with which it is conceived provide cutting- Therapeutics and practical information on those disciplines that are essential for professional practice
• Practical exercises where the self-assessment process can be carried out to improve learning
• Its special emphasis on innovative methodologies
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection

Sign up and stay up to date with the latest advertising trends in a constantly evolving market"

The program’s teaching staff includes professionals from sector who contribute their work experience to this educational program, as well as renowned specialists from leading societies and prestigious universities.

Its multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide an immersive education programmed to learn in real situations.

The design of this program focuses on Problem-Based Learning, by means of which the professional must try to solve the different professional practice situations that are presented throughout the academic course. For this purpose, the student will be assisted by an innovative interactive video system created by renowned experts.

Enroll now in the world's top-rated university by its students on Trustpilot (4.9/5)"

Join a the best digital university in the world according to Forbes!"

The Postgraduate certificate in the Competencies of an advertising creative offers a comprehensive structure that covers key topics in the field of advertising. In this way, students will learn how to spot talent, understand how to maintain employment in the Advertising Creative sector and develop efficient strategies to build a brand. In addition, the program includes case studies of outstanding professionals and companies to provide a realistic view of the industry. With a 100% online methodology and access to a variety of multimedia content, students have the flexibility to learn at their own pace.

Access all multimedia materials anytime, anywhere with any device that has internet access"

Module 1. Competencies of an advertising creative

1.1. Professions

1.1.1. Professions related to marketing
1.1.2. Professions related to advertising
1.1.3. Examples:

1.2. How to spot talent

1.2.1. Skills related to advertising creativity
1.2.2. Activities related to advertising creativity
1.2.3. Examples:

1.3. How to get a job in advertising creativity

1.3.1. How to apply for a job in a creative way
1.3.2. How to build a brand that will guarantee you job stability
1.3.3. How to face a period of unemployment
1.3.4. How to adapt to changes in the industry

1.4. How to act in the workplace

1.4.1. When you are successful
1.4.2. When you fail
1.4.3. How to integrate

1.5. How to act when your brand loses credibility in the industry

1.5.1. Repositioning the brand
1.5.2. Reactivate the brand
1.5.3. Examples:

1.6. Trajectories of creative references

1.6.1. Marketing creatives
1.6.2. Advertising creatives
1.6.3. Examples:

1.7. Reference companies' trajectories

1.7.1. Companies and marketing departments
1.7.2. Advertising companies
1.7.3. Examples:

1.8. How to succeed

1.8.1. What is success
1.8.2. Think well and you will be right
1.8.3. Examples:

1.9. How is the life of the creative

1.9.1. At Work
1.9.2. Outside of work
1.9.3. Conclusions

1.10. How to enjoy the creative profession

1.10.1. Passion for creativity
1.10.2. Managing stress and creative block
1.10.3. Cultivating personal creativity

Enroll in this Postgraduate certificate and become the creative guru everyone is looking for"