Postgraduate certificate Collection Marketing

New collections are constantly being launched in the fashion industry. Each season, fashion houses must showcase their new designs and make them as attractive as possible to appeal to the public. This TECH Technological University program focuses on marketing new creations, offering students an overview of the industry that will allow them to understand the strategies they must implement to be more competitive. As a result, they will achieve a greater market impact, thereby increasing their brand sales and becoming one of the most reputable professionals in the sector.

University certificate

duration

6 weeks

Modality

Online

Schedule

At your own pace

Exams

Online

start date

Credits

6 ECTS

financing up to

3 months

Price(first year)

See price

The world's largest faculty of design”

Introduction to the Program

If you want your garments to be among the best sellers of the season, you just have to specialize in the main marketing strategies”

The structure of a fashion collection involves hard work to harmonize a whole ecosystem of garments and accessories guided by a transcendental concept that is in line with both the brand and current times. However, it is also important to pay close attention to the marketing process, which is what will ultimately determine whether a collection is a success or a failure. It will be of little use whether the new products of a certain brand get very positive reviews if these do not translate into sales.

In this course, the global vision of a collection will be projected, delving into the creation of Moodboards and the ability to generate ideas and present them to the public in an attractive and coherent way, promoting the development of strategic alliances to achieve company objectives.

To gain all this specialized knowledge in the field, the syllabus includes eco-design and event customization that will have a remarkable international impact in the post-pandemic era, and the dissemination and marketing of the collection through fairs and global mobile catwalks.

A comprehensive study plan that also has the advantage of being offered in a 100% online format, which allows students to self-manage their own study time, choosing the schedule that best suits them according to their own interests and needs.

The catwalks in London, Paris and New York are waiting to receive your collections”

The Postgraduate certificate in Collection Marketing contains the most complete and up-to-date academic program on the market. Its most notable features are:

Practical cases presented by experts in fashion
The graphic, schematic, and practical contents with which they are created provide practical information on the disciplines that are essential for professional practice
Practical exercises where self-assessment can be used to improve learning
Special emphasis is placed on innovative methodologies in fashion collection marketing
Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
Content that is accessible from any fixed or portable device with an Internet connection

By enrolling in this Postgraduate Certificate, you will gain access to a multitude of theoretical and practical resources that will be essential to further your professional growth”

Its teaching staff includes professionals from the fashion industry, who bring to this program the experience of their work, as well as renowned specialists from leading societies and prestigious universities.

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide an immersive training experience designed to train for real-life situations.

This program is designed around Problem-Based Learning, whereby the student must try to solve the different professional practice situations that arise during the academic year. For this purpose, the student will be assisted by an innovative interactive video system created by renowned and experienced experts.

Creating a Moodboard will help you quickly visualize your collection"

Create a collection in tune with current times and gain great public reception"

Syllabus

The marketing of a collection is one of the most important aspects in the fashion industry, since it is useless to design the best garments if the public does not know about them to buy them. Thanks to this program, professionals will study all the phases involved in the process, achieving a higher level of training that will allow them to apply the most appropriate techniques to achieve successful designs.

Gaining specialized knowledge of the fashion industry will help you stand out with your creations”

Module 1. Collection Marketing

1.1. Current Fashion Dynamics

1.1.1. Fashion Weeks and Haute Couture
1.1.2. Idea realization and the Sketchbook
1.1.3. Conceptualizing a Collection

1.2. Creating a Collection

1.2.1. Moodboards and International Inspiration
1.2.2. World Factories and Suppliers
1.2.3. Labeling and Packaging

1.3. Strategic Alliances and Partnerships

1.3.1. Strategic Partners
1.3.2. Among Designers, Entrepreneurs and Artists
1.3.3. Capsule Collections

1.4. Styling

1.4.1. Visual Merchandising
1.4.2. Window Dressing
1.4.3. Digital Shooting: The Mobile Showcase

1.5. Catwalks and Fashion Capitals

1.5.1. Fashion Shows
1.5.2. Paris, London and New York
1.5.3. Virtual Catwalks

1.6. Design Fairs and Events

1.6.1. Event Management in the Fashion Market
1.6.2. The Unmissable: National and International Trade Fairs
1.6.3. The B2B Environment

1.7. Eco-Design and Environmental Impact

1.7.1. Craftsmanship
1.7.2. The New Luxury
1.7.3. Sustainable Fashion in Numbers

1.8. Collection Marketing

1.8.1. The Omnichannel Orchestra
1.8.2. Optimizing Online Channels
1.8.3. Residual Offline Advantages

1.9. Personalized Events

1.9.1. Audience Alignment
1.9.2. Communication Strategy
1.9.3. Staging

1.10. Final Collection Assessment

1.10.1. Prints in Figures
1.10.2. Advanced Analysis and Indicators
1.10.3. Garment Reformulation

You will be able to organize fashion events to market your creations”

Postgraduate Certificate in Collection Marketing.

The Postgraduate Certificate in Collection Marketing from TECH Global University is your opportunity to acquire the knowledge and skills you need to stand out in the competitive world of selling products and services. Through our virtual classes, you will immerse yourself in the exciting field of marketing, learning effective strategies and techniques to successfully promote and sell collections. Over a period of 3 to 4 months, you will explore key marketing concepts, such as market analysis, customer segmentation, developing promotional strategies and managing distribution channels. You will learn how to identify the needs and wants of your target audience, tailoring your marketing strategies to achieve maximum impact and generate successful sales.

Achieve success in the field of product and service sales.

TECH is a leading technology education institution focused on providing innovative, quality curricula that respond to the needs of the job market. Our team of marketing and sales experts will guide you through the virtual classes, sharing with you their experience and up-to-date knowledge on trends and best practices in the marketing field. You will learn how to use advanced tools and technologies to optimize your promotional and sales efforts, making the most of available resources. We will discuss the importance of creativity and innovation in marketing collections, giving you the skills you need to stand out in an ever-changing marketplace. You'll explore case studies and real-world examples of successful collection merchandising, inspiring you to develop your own unique and effective strategies and learn best practices in collection merchandising.