With a strong background in Communications and Marketing, Bianca Freedman has served as Chief Executive Officer (CEO) of Edelman's Canada division, where she has led strategy, operations and culture in the region. In fact, she has played a crucial role in the evolution, promotion and protection of brands and reputations in a dynamic media environment. In addition, she has been one of the Executive Positioning experts within Edelman's global network, a critical area where business leaders are increasingly in demand. 

She has also held other prominent positions at Edelman, including Chief Operating Officer (COO) and General Manager. In these roles, she has led some of the organization's most important and complex projects in both the private and public sectors, working with some of the country's most prestigious companies to transform their presence with employees, customers and shareholders. 

Bianca Freedman's career has also included positions at InfinityComm Inc. as Account and Public Relations Manager, as well as at Credit Valley Hospital, where she has served as Marketing and Communications Coordinator. She has also held Marketing, Public Relations and Social Media Manager roles at Walmart, where she has been instrumental in communications innovation, both in Canada and in the San Francisco Bay Area, alongside the company's global e-commerce group. 

Notably, as an active member of the community, she has served on the Humber PR Advisory Board and volunteers with the Community Association for Riders with Disabilities (CARD). And she is fully committed to removing barriers to entering the job market, as well as supporting high-potential talent.

• Chief Executive Officer (CEO) at Edelman Canada, Toronto, Canada
• Manager of Marketing, Public Relations and Social Media at Walmart
•  Marketing and Communications Coordinator, Credit Valley Hospital, Credit Valley, Canada
•  Account and Public Relations Manager at InfinityComm Inc. 
• IWF Fellowship in Business Administration and Management from INSEAD 
• Transformational Leadership, Business Administration and Management Program at Harvard Business School 
• Graduate degree in Public Relations from Humber College 
• B.A. in Political Science, Communication Studies, from McMaster University
• Member of: 
  • Humber PR Advisory Board 
  • Community Association for Riders with Disabilities (CARD)