Why study at TECH?

Become an expert in Sports Marketing and Sponsorship in the world of Rugby, thanks to the best online university in the world according to Forbes, thanks to TECH" 

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Sports Marketing and Sponsorship in rugby are two key elements in the development and promotion of rugby around the world. Marketing involves the use of various techniques to increase the visibility and brand image of a team or sporting event, while sponsorship refers to the collaboration of a brand with a team or sporting event for mutual benefits. 

For this reason, TECH has designed a Postgraduate certificate in Sports Marketing and Sponsorship with which it seeks to provide students with the necessary skills to be able to perform their work as specialists, with the highest possible efficiency and quality. Throughout this program, aspects such as Branding, Advertising, Successful Cases, Personal Branding and Image Rights will be addressed.  

All this, through a convenient 100% online modality that allows students to organize their schedules and studies, being able balancing them with their other day-to-day work and interests. In addition, this program has the most complete theoretical and practical Appeal on the market, which facilitates the student's study process and allows to achieve their objectives quickly and efficiently. 

Reach your maximum potential in Sports Marketing, in only 6 months and with total freedom to organize your schedule"

This Postgraduate certificate in Sports Marketing and Sponsorship, contains the most complete and up-to-date scientific program on the market. Its most notable features are:

  • The development of case studies presented by experts in Sports Marketing. and Sponsorship 
  • The graphic, schematic and eminently practical contents of the book provide sporting and practical information on those disciplines that are essential for professional practice
  • Practical exercises where the self-assessment process can be carried out to improve learning 
  • Its special emphasis on innovative methodologies 
  • Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection work
  • Content that is accessible from any fixed or portable device with an Internet connection

You will be able to expand your knowledge about Digital Presence and Sports Marketing Trends, at any time of the day and without leaving home"

The program’s teaching staff includes professionals from the sector who contribute their work experience to this educational program, as well as renowned specialists from leading societies and prestigious universities.

Its multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide an immersive education programmed to learn in real situations.

The design of this program focuses on Problem-Based Learning, by means of which the professional must try to solve the different professional practice situations that are presented throughout the academic course. For this purpose, the student will be assisted by an innovative interactive video system created by renowned experts.

Access all the content on Digital Revolution and E-Sports from the first day and with any device with internet connection"

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Enroll now and reach your maximum potential in the world of sports, through a complete program on Sponsorship and Patronage"

Syllabus

The structure and content of this Postgraduate certificate in Sports Marketing and Sponsorship have been designed by the renowned professionals that make up TECH team of experts. These specialists have used their extensive experience and their most advanced knowledge to create practical and completely up to date contents. All this, based on the most efficient pedagogical methodology,TECH Relearning. 

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Enjoy now the most complete and up-to-date program on Digital Ambassadors and Digital Presence, only at TECH Global University"

Module 1. Sports Marketing and Sponsorship 

1.1. Sports Marketing 

1.1.1. Marketing 
1.1.2. Differences between a company and a sports entity 
1.1.3. Trends in Sports Marketing 

1.2. Sponsorship 

1.2.1. Mission and value 
1.2.2. Differentiation
1.2.3. Strategy 

1.3. Sponsorship II 

1.3.1. Activation 
1.3.2. Measurement 
1.3.3. Monitoring 

1.4. Patronage 

1.4.1. Definition 
1.4.2. Differences 
1.4.3. Advantages and Disadvantages

1.5. Sponsorship 

1.5.1. Definition 
1.5.2. Evolution and versions 
1.5.3. Advantages and Disadvantages

1.6. Organization of Events 

1.6.1. Audiences segmentation 
1.6.2. Content 
1.6.3. Attraction and retention 

1.7. Distribution Channels 

1.7.1. Digital Presence 
1.7.2. Activations 
1.7.3. E-mail Marketing 

1.8. Personal Bran in the digital ecosystem 

1.8.1. Values 
1.8.2. Target 
1.8.3. Branding 

1.9. Personal Brand II 

1.9.1. Advertising 
1.9.2. Image Rights 
1.9.3. Success Stories 

1.10. Digital Revolution

1.10.1. E-Sports 
1.10.2. Apps
1.10.3. Digital ambassadors 

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Succeed in standing out in the world of sports, thanks to theoretical and practical materials that will greatly enhance your profile in the  Marketing and Advertising fields"

Postgraduate Certificate in Sports Marketing and Sponsorship

The world of sports is one of the most competitive that exists today, both in sports and in business. In this context, it is increasingly important to have professionals capable of developing effective sports marketing strategies that allow teams and brands to stand out and reach their target audience. That is why at TECH Global University we have developed the Postgraduate Certificate in Sports Marketing and Sponsorship. This program has been designed by our School of Sports Sciences to train professionals in the area of sports marketing and sponsorship, providing them with the necessary tools to manage projects and strategies in the sports environment, as well as to create and manage sports sponsorships successfully. One of the main advantages of the program is that it is conducted completely online, allowing students to learn at their own pace and from anywhere in the world.

Learn about Sports Marketing

In TECH Global University's Postgraduate Certificate in Sports Marketing and Sponsorship, students will learn how to develop effective sports marketing plans, through the identification of market needs and the evaluation of the results obtained. In addition, they will be taught how to handle the different aspects related to sports sponsorship management, such as identifying sponsorship opportunities, negotiating contracts and measuring the results obtained. Students will also have the opportunity to learn about the latest market trends and tools in sports marketing, and how these can be applied in the creation of effective strategies to position teams and brands in the market. In summary, the TECH Global University Postgraduate Certificate in Sports Marketing and Sponsorship is an excellent opportunity for those professionals looking to stand out in the competitive world of sports and business.