You will apply AI in Communication and Business Relationship Management, boosting efficiency, personalization and predictive capabilities, and driving business growth and competitiveness"

Why Study at TECH?

TECH is the world's largest 100% online business school. It is an elite business school, with a model based on the highest academic standards. A world-class center for intensive managerial skills education.   

TECH is a university at the forefront of technology, and puts all its resources at the student's disposal to help them achieve entrepreneurial success”

At TECH Global University

Innovation

The university offers an online learning model that balances the latest educational technology with the most rigorous teaching methods. A unique method with the highest international recognition that will provide students with the keys to develop in a rapidly-evolving world, where innovation must be every entrepreneur’s focus.

"Microsoft Europe Success Story", for integrating the innovative, interactive multi-video system. 

The Highest Standards

Admissions criteria at TECH are not economic. Students don't need to make a large investment to study at this university. However, in order to obtain a qualification from TECH, the student's intelligence and ability will be tested to their limits. The institution's academic standards are exceptionally high...  

95% of TECH students successfully complete their studies.

Networking

Professionals from countries all over the world attend TECH, allowing students to establish a large network of contacts that may prove useful to them in the future.  

100,000+ executives prepared each year, 200+ different nationalities.

Empowerment

Students will grow hand in hand with the best companies and highly regarded and influential professionals. TECH has developed strategic partnerships and a valuable network of contacts with major economic players in 7 continents.  

500+ collaborative agreements with leading companies.

Talent

This program is a unique initiative to allow students to showcase their talent in the business world. An opportunity that will allow them to voice their concerns and share their business vision. 

After completing this program, TECH helps students show the world their talent. 

Multicultural Context

While studying at TECH, students will enjoy a unique experience. Study in a multicultural context. In a program with a global vision, through which students can learn about the operating methods in different parts of the world, and gather the latest information that best adapts to their business idea. 

TECH students represent more than 200 different nationalities.  

Learn with the best

In the classroom, TECH’s teaching staff discuss how they have achieved success in their companies, working in a real, lively, and dynamic context. Teachers who are fully committed to offering a quality specialization that will allow students to advance in their career and stand out in the business world. 

Teachers representing 20 different nationalities. 

TECH strives for excellence and, to this end, boasts a series of characteristics that make this university unique:   

Analysis

TECH explores the student’s critical side, their ability to question things, their problem-solving skills, as well as their interpersonal skills.  

Academic Excellence

TECH offers students the best online learning methodology. The university combines the Relearning methodology (the most internationally recognized postgraduate learning methodology) with Harvard Business School case studies. A complex balance of traditional and state-of-the-art methods, within the most demanding academic framework.   

TECH is the world’s largest online university. It currently boasts a portfolio of more than 10,000 university postgraduate programs. And in today's new economy, volume + technology = a ground-breaking price. This way, TECH ensures that studying is not as expensive for students as it would be at another university.   

At TECH, you will have access to the most rigorous and up-to-date case analyses in academia” 

The Postgraduate diploma in Communication and Business Relationship Management using Artificial Intelligence is designed to address unique and advanced topics. The inclusion of specific modules, such as "Marketing Automation and Optimization of Marketing Processes with AI" and "Sales and Generation of Marketing Processes with AI", will provide unparalleled depth in key areas. A program that takes place over 6 months and is intended to be a unique and stimulating experience that lays the foundation for your professional success. 

Thanks to this 100% online Postgraduate diploma, you will control the measurement of ROI, fundamental in today's business environment. Enroll now!”

Syllabus

The Postgraduate diploma in Communication and Management of Commercial Relationships using Artificial Intelligence will offer a dynamic syllabus focused on cutting-edge technology. Therefore, it will cover automation in multiple aspects of Marketing, from the design of advertising campaigns to the effective management of CRM and price optimization. Likewise, entrepreneurs will learn how to implement chatbots, analyze sentiment and apply predictive analysis to enhance strategic decision making and enrich interaction with customers. 

Likewise, the management of Big Data will be addressed, as well as the visualization of information and the development of predictive models, so that graduates acquire skills to apply this knowledge in market research, segmentation and optimization of marketing strategies. 

Finally, students will delve into lead generation, lead scoring, offer personalization and competitor analysis using Artificial Intelligence. In this way, students will anticipate customer needs, implementing chatbots in the sales process and using AI to improve customer relationship management. 

TECH revolutionizes the way in which teaching and learning takes place, with an approach centered on the innovative Relearning methodology, the fundamental basis of all programs. In this sense, students will consolidate their understanding through the repetition of key concepts, offered in various multimedia formats at the forefront of technology and education. This process will ensure a progressive and organic acquisition of skills, thereby facilitating the assimilation and retention of content.

This Postgraduate diploma takes place over 6 months and is divided into 3 modules: 

Module 1. Automation and Optimization of Marketing Processes with AI
Module 2. Analysis of Communication and Marketing Data for Decision Making
Module 3. Sales and Lead Generation with Artificial Intelligence

Where, When and How is it Taught?

TECH offers you the possibility to study this Postgraduate diploma in Communication and Business Relationship Management using Artificial Intelligence completely online. Throughout the 6 months of the educational program, you will be able to access all the contents of this program at any time, allowing you to self-manage your study time. 

Module 1. Automation and Optimization of Marketing Processes with AI

1.1. Marketing Automation with AI

1.1.1. Audience Segmentation Based on AI
1.1.2. Workflow Automation
1.1.3. Continuous Optimization of Online Campaigns

1.2. Integration of Data and Platforms in Automated Marketing Strategies

1.2.1. Analysis and Unification of Multichannel Data
1.2.2. Interconnection between Different Marketing Platforms
1.2.3. Real-Time Data Updating

1.3. Optimization of Advertising Campaigns with AI

1.3.1. Predictive Analysis of Advertising Performance
1.3.2. Automatic Advertisement Personalization According to Target Audience
1.3.3. Automatic Budget Adjustment Based on Results

1.4. Audience Personalization with AI

1.4.1.  Content Segmentation and Personalization
1.4.2.  Personalized Content Recommendations
1.4.3.  Automatic Identification of Audiences or Homogeneous Groups

1.5. Automation of Responses to Customers through AI

1.5.1.  Chatbots and Machine Learning
1.5.2.  Automatic Response Generation
1.5.3.  Automatic Problem Solving

1.6. AI in Email Marketing for Automation and Customization

1.6.1. Automation of Email Sequences
1.6.2. Dynamic Customization of Content According to Preferences
1.6.3. Intelligent Segmentation of Mailing Lists

1.7. Sentiment Analysis with AI in Social Media and Customer Feedback

1.7.1. Automatic Sentiment Monitoring in Comments
1.7.2. Personalized Responses to Emotions
1.7.3. Predictive Reputation Analysis

1.8. Price and Promotion Optimization with AI

1.8.1. Automatic Price Adjustment Based on Predictive Analysis
1.8.2. Automatic Generation of Offers Adapted to User Behavior
1.8.3. Real-Time Competitive and Price Analysis

1.9. Integration of AI into Existing Marketing Tools

1.9.1. Integration of AI Capabilities with Existing Marketing Platforms
1.9.2. Optimization of Existing Functionalities
1.9.3. Integration with CRM Systems

1.10. Trends and Future of Marketing Automation with AI

1.10.1. AI to Improve User Experience
1.10.2. Predictive Approach to Marketing Decisions
1.10.3.  Conversational Advertising

Module 2. Analysis of Communication and Marketing Data for Decision Making  

2.1. Specific Technologies and Tools for Communication and Marketing Data Analysis

2.1.1. Tools for Analyzing Conversations and Trends in Social Media
2.1.2. Systems to Identify and Evaluate Emotions in Communications
2.1.3. Use of Big Data to Analyze Communications

2.2. Applications of AI in the Analysis of Large Volumes of Marketing Data

2.2.1. Automatic Processing of Massive Data
2.2.2. Identification of Behavioral Patterns
2.2.3. Optimization of Algorithms for Data Analysis

2.3. Data Visualization and Reporting Tools for Campaigns and Communications with AI

2.3.1.  Creation of Interactive Dashboards
2.3.2.  Automatic Report Generation
2.3.3.  Predictive Visualization of Campaign Results

2.4. Application of AI in Market Research

2.4.1. Automatic Survey Data Processing
2.4.2. Automatic Identification of Audience Segments
2.4.3. Market Trend Prediction

2.5. Predictive Analytics in Marketing for Decision Making

2.5.1. Predictive Models of Consumer Behavior
2.5.2. Campaign Performance Prediction
2.5.3. Automatic Adjustment of Strategic Optimization

2.6. Market Segmentation with AI

2.6.1. Automated Analysis of Demographic Data
2.6.2. Identification of Interest Groups
2.6.3. Dynamic Personalization of Offers

2.7. Marketing Strategy Optimization with AI

2.7.1. Use of AI to Measure Channel Effectiveness
2.7.2. Strategic Automatic Adjustment to Maximize Results
2.7.3.  Scenario Simulation

2.8. AI in Marketing ROI Measurement

2.8.1.  Conversion Attribution Models
2.8.2.  ROI Analysis using AI
2.8.3.  Customer Lifetime Value Estimation

2.9. Success Stories in Data Analytics with AI

2.9.1. Demonstration by Practical Cases in which AI has Improved Results
2.9.2. Cost and Resource Optimization
2.9.3. Competitive Advantages and Innovation

2.10. Challenges and Ethical Considerations in AI Data Analysis

2.10.1. Biases in Data and Results
2.10.2. Ethical Considerations in Handling and Analyzing Sensitive Data
2.10.3. Challenges and Solutions for Making AI Models Transparent

Module 3. Sales and Lead Generation with Artificial Intelligence  

3.1. AI Application in the Sales Process

3.1.1. Automation of Sales Tasks
3.1.2. Predictive Analysis of the Sales Cycle
3.1.3. Optimization of Pricing Strategies

3.2. Techniques and Tools for Lead Generation with AI

3.2.1. Automated Prospect Identification
3.2.2. User Behavior Analysis
3.2.3. Personalization of Content for Engagement

3.3. Lead Scoring with AI

3.3.1. Automated Evaluation of Lead Qualification
3.3.2. Lead Analysis Based on Interactions
3.3.3. Lead Scoring Model Optimization

3.4. AI in Customer Relationship Management

3.4.1. Automated Follow-up to Improve Customer Relationships
3.4.2. Personalized Customer Recommendations
3.4.3. Automation of Personalized Communications

3.5. Implementation and Success Cases of Virtual Assistants in Sales

3.5.1. Virtual Assistants for Sales Support
3.5.2. Customer Experience Improvement
3.5.3. Conversion Rate Optimization and Sales Closing

3.6. Customer Needs Prediction with AI

3.6.1. Purchase Behavior Analysis
3.6.2. Dynamic Offer Segmentation
3.6.3. Personalized Recommendation Systems

3.7. Sales Offer Personalization with AI

3.7.1. Dynamic Adaptation of Sales Proposals
3.7.2. Behavior-Based Exclusive Offers
3.7.3. Creation of Customized Packs

3.8. Competition Analysis with IA

3.8.1. Automated Competitor Monitoring
3.8.2. Automated Comparative Price Analysis
3.8.3. Predictive Competitive Surveillance

3.9. Integration of AI in Sales Tools

3.9.1. Compatibility with CRM Systems
3.9.2. Empowerment of Sales Tools
3.9.3. Predictive Analysis in Sales Platforms

3.10. Innovations and Predictions in the Sales Environment

3.10.1. Augmented Reality in Shopping Experience
3.10.2. Advanced Automation in Sales
3.10.3. Emotional intelligence in Sales Interactions

You will delve into the transformation in the sales process, preparing you to lead in digital and technologically advanced environments, all through the most innovative multimedia resources"