With this Postgraduate certificate you will contribute to the development of practical cases presented by experts in Personal Branding and Political Campaigns" 

Why Study at TECH?

TECH is the world's largest 100% online business school. It is an elite business school, with a model based on the highest academic standards. A world-class center for intensive managerial skills education.   

TECH is a university at the forefront of technology, and puts all its resources at the student's disposal to help them achieve entrepreneurial success”

At TECH Global University

Innovation

The university offers an online learning model that balances the latest educational technology with the most rigorous teaching methods. A unique method with the highest international recognition that will provide students with the keys to develop in a rapidly-evolving world, where innovation must be every entrepreneur’s focus.

"Microsoft Europe Success Story", for integrating the innovative, interactive multi-video system. 

The Highest Standards

Admissions criteria at TECH are not economic. Students don't need to make a large investment to study at this university. However, in order to obtain a qualification from TECH, the student's intelligence and ability will be tested to their limits. The institution's academic standards are exceptionally high...  

95% of TECH students successfully complete their studies.

Networking

Professionals from countries all over the world attend TECH, allowing students to establish a large network of contacts that may prove useful to them in the future.  

100,000+ executives prepared each year, 200+ different nationalities.

Empowerment

Students will grow hand in hand with the best companies and highly regarded and influential professionals. TECH has developed strategic partnerships and a valuable network of contacts with major economic players in 7 continents.  

500+ collaborative agreements with leading companies.

Talent

This program is a unique initiative to allow students to showcase their talent in the business world. An opportunity that will allow them to voice their concerns and share their business vision. 

After completing this program, TECH helps students show the world their talent. 

Multicultural Context

While studying at TECH, students will enjoy a unique experience. Study in a multicultural context. In a program with a global vision, through which students can learn about the operating methods in different parts of the world, and gather the latest information that best adapts to their business idea. 

TECH students represent more than 200 different nationalities.  

Learn with the best

In the classroom, TECH’s teaching staff discuss how they have achieved success in their companies, working in a real, lively, and dynamic context. Teachers who are fully committed to offering a quality specialization that will allow students to advance in their career and stand out in the business world. 

Teachers representing 20 different nationalities. 

TECH strives for excellence and, to this end, boasts a series of characteristics that make this university unique:   

Analysis

TECH explores the student’s critical side, their ability to question things, their problem-solving skills, as well as their interpersonal skills.  

Academic Excellence

TECH offers students the best online learning methodology. The university combines the Relearning methodology (the most internationally recognized postgraduate learning methodology) with Harvard Business School case studies. A complex balance of traditional and state-of-the-art methods, within the most demanding academic framework.   

TECH is the world’s largest online university. It currently boasts a portfolio of more than 10,000 university postgraduate programs. And in today's new economy, volume + technology = a ground-breaking price. This way, TECH ensures that studying is not as expensive for students as it would be at another university.   

At TECH, you will have access to the most rigorous and up-to-date case analyses in academia” 

The Personal Branding and Political Campaigns program is a qualification that focuses specifically on competencies that delve into brand identity and graphic image. That is why this program emphasizes a broadly theoretical-practical structure backed by the solid knowledge and experience of a fully specialized faculty.

Expert syllabus and quality content are the key to your learning success”

Syllabus

This program integrates 6 weeks of online learning, in which TECH, through a first level education, will lead the professionals to the top of their professional career, reaching the best vacancies in the business sector. In this way, the students will face each of the different barriers imposed by the work environment in the field of Advertising. The program provides a variety of competencies that are directly integrated into project models and their thematic pillars. 

In this sense, the teaching team has created a prestigious syllabus that contains 1 module, with the purpose that the graduates acquire knowledge regarding creative networking strategies, positioning, advertising and self-promotion. 

Likewise, the graduates of this Postgraduate certificate will gain an in-depth knowledge of the relationship between the creative and the rest of the agents. In this way, students will gain important knowledge regarding the necessary skills to improve problem solving and develop essential professional competencies. 

Therefore, TECH guides its teaching from the comfort and excellence with a program that offers the most complete update and the highest academic standards, being a program of great flexibility by only needing an electronic device with an Internet connection.

This Postgraduate certificate is developed over 6 weeks and is divided into 1 module.

Module 1. Personal branding and political campaigns

Where, When and How is it Taught?

TECH offers the possibility of developing this Postgraduate certificate in Personal Branding and Political Campaigns completely online. During the 6 weeks of the specialization, the students will be able to access all the contents of this program at any time, which will allow the students to self-manage their study time

Module 1. Personal branding and political campaigns

1.1. Personal Brand 

1.1.1. Personal branding wheel 
1.1.2. Creative Personal Brands 
1.1.3. Examples: 

1.2. Personal brand development 

1.2.1. Positioning 
1.2.2. Storytelling 
1.2.3. Social media 
1.2.4. Advertising and self-promotion 

1.3. Creative networking strategies

1.3.1. Events and conferences 
1.3.2. Online groups and communities 
1.3.3. Collaborations 

1.4. Guide to a political campaign 

1.4.1. Candidacy analysis 
1.4.2. Context analysis 
1.4.3. Objectives 

1.5. Candidate training 

1.5.1. Emotional Intelligence 
1.5.2. Social intelligence 
1.5.3. Attitude, aptitude, vision, mistakes 

1.6. Strategy 

1.6.1. Campaign fundamentals 
1.6.2. Achieving objectives 
1.6.3. Schedule 
1.6.4. An accompanying person 

1.7. Brand Identity 

1.7.1. Claim 
1.7.2. Graphic image 
1.7.3. Digital window 
1.7.4. Advertising 

1.8. Human Resources 

1.8.1. Vision 
1.8.2. Roles 
1.8.3. Examples: 

1.9. Project model 

1.9.1. Thematic pillars 
1.9.2. Essential motivation 
1.9.3. Examples: 

1.10. Mobilization 

1.10.1. Acts 
1.10.2. The tide 
1.10.3. Conclusions 

The teaching materials of this program, elaborated by these specialists, have contents that are completely applicable to your professional experiences"