Are you looking for a qualification with which to get up to date on Marketing applied to cosmetics? If the answer is yes, you've found the perfect program"

The importance of marketing in recent years, especially in the digital environment and in the context of social networks and the Internet, has led to increasingly specific and personalized campaigns based on the needs of the market and the requirements of the target audience for a given product Thanks to this, it is possible not only to plan techniques adapted to different situations, but also to analyze the results in order to recognize possible errors, correct them and avoid them in future launch strategies.

Companies such as L'Oréal or Rimmel London are good examples of this, basing their advertising on the right information that the consumer needs, with a simple and direct style that has resulted in million-dollar profits. In order for the cosmetic pharmacology professional to be able to know in detail the novelties related to Marketing applied to this field, TECH has decided to create this postgraduate certificate. This is a comprehensive program with which the graduate will be able to delve into the techniques and strategies that are having the best results today, perfecting their skills and competencies in the management of online and offline tools for the optimal marketing of cosmetic products.

All this in a convenient and accessible 100% online format that includes 150 hours of the best theoretical and practical content, as well as diverse additional material.

In addition, it will be available from the beginning of the academic experience and can be downloaded for consultation on any device with an internet connection. In this way, the graduate will be able to organize the degree program in a personalized way and based on his or her exclusive availability, without schedules or face-to-face classes.

Without schedules or on-site classes, this certificate is presented as the best option in the academic market to work on perfecting your marketing skills"

This postgraduate certificate in Cosmetic Marketing contains the most complete and up-to-date scientific program on the market. The most important features include:

• Practical cases presented by experts in Cosmetic Science and Technology
• The graphic, schematic, and practical contents with which they are created, provide scientific and practical information on the disciplines that are essential for professional practice
• Practical exercises where self-assessment can be used to improve learning
• Its special emphasis on innovative methodologies
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection

You will be able to delve into the different distribution channels that exist today, with special emphasis on the advantages and disadvantages of each one of them"

The program’s teaching staff includes professionals from the sector who contribute their work experience to this educational program, as well as renowned specialists from leading societies and prestigious universities. 

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide immersive education programmed to learn in real situations. 

This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise throughout the program. This will be done with the help of an innovative system of interactive videos made by renowned experts.

A multidisciplinary and dynamic opportunity to perfect your skills in the management of offline and online B2C and B2B tools"

You will be able to access the Virtual Classroom from any device with internet connection, which will allow you to take advantage of any time to advance in the qualification program"

TECH has developed this postgraduate certificate with the objective that the graduate who accesses it will find the most comprehensive and innovative information that will allow them to know in detail the strategies and techniques to carry out a successful marketing campaign. For this purpose, it will have 150 hours of theoretical, practical and additional content, as well as the most sophisticated academic tools In other words, everything you need to meet your expectations and get the most out of this educational experience.

TECH develops its qualification always thinking about the needs of professionals like you” Hence the guarantee that with this program you will be able to surpass even your most demanding educational goals”

General Objectives

• Analyze the and Categories markets
• Establish quantitative and qualitative objectives
• To propose strategies
• Develop and execute an action plan
• Establish KPIs and measure results

Specific Objectives

• Generate growth opportunities
• Propose tools, actions and strategic levers
• Estimate sales units and investment
• Present brand plans
• Build a brand
• Communicate differentiation and added value

Would you like to master key measurement techniques in Marketing? With this course you achieve it in less than 6 weeks”