Learn how to apply Digitalization and Marketing in Event Management, to take advantage of all its benefits and achieve outstanding results in the short term" 

The inability to gather a certain number of people in a physical space gave room to a trend of digital events that opened the vision to new organizational styles. However, not knowing the new dynamics in a professional manner generates adverse consequences to the objectives set, which often result in significant losses. 

The communication professional who understands the importance of events as a powerful tool for interrelationships and business seeks to implement the greatest possible creativity in their planning, which, combined with correct procedures based on sapience, provide the achievement of the objectives set. 

Understanding everything about the new trends in event management in the digital era is possible with this postgraduate diploma in Marketing and Digitalization in Event Management, as it provides the knowledge required for the professional to perform efficiently, facing the new challenges involved in the need for the use of digital tools.  

There are 3 modules through which the student will learn, among other topics related to the title of this program: the global communication challenges, sustainability as a strategy, analysis models in Marketing, consumer behavior and brand analysis; the student will understand the implementation of the communication plan in events and the relationship with the media and advertising agencies.

In addition, the student will learn how to boost a brand thanks to digital media and specialized techniques such as Benchmarking, segmentation and marketing analysis. The development of this 100% online program offers the flexibility that students require today, allowing them to graduate quickly and safely in a period of no more than 6 months. 

Having speakers and guests from other countries at your events, without incurring large investment costs, is possible in the digital era. Learn how to achieve this efficiently with proper timing and coordination" 

This postgraduate diploma in Marketing and Digitalization in Event Management contains the most complete and up-to-date program on the market. The most important features include:

• The development of practical cases presented by experts in Communication, Marketing and Event Management
• The graphic, schematic, and practical contents with which they are created, provide scientific and practical information on the disciplines that are essential for professional practice
• Practical exercises where self-assessment can be used to improve learning
• Its special emphasis on innovative methodologies
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection

Get up to date with this postgraduate diploma and master the most effective tools in Marketing and Digitalization in Event Management" 

The program’s teaching team includes professionals from the sector who contribute their work experience to this educational program, as well as renowned specialists from leading societies and prestigious universities.  

Its multimedia content, developed with the latest educational technology, will allow the professional a situated and contextual learning, that is, a simulated environment that will provide an immersive education programmed to prepare in real situations.  

This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise during the academic year. For this purpose, the student will be assisted by an innovative interactive video system created by renowned and experienced experts.   

Enroll now and become an expert in a few months and online” 

Apply now and get access to a library full of valuable multimedia content for you to download" 

Adapting to the new reality in the organization of digital events and the implementation in the communicational world through the correct analysis of Marketing, is the objective of this postgraduate diploma, as well as providing the student with the knowledge about the technical means, new procedures and how to manage hybrid or 100% digital events. All this based on a completely online study methodology and supported by experts selected by TECH, so that the professional can achieve their preparation for success. 

You set the limits, digitalization opens the doors to infinity"  

General Objectives

• Understand the new reality in the organization of events following the major crisis caused by the COVID-19 pandemic
• In-depth knowledge of current trends in event management
• Master the digitalization of the event, the most used tools today and new trends
• Develop interpersonal relationship skills to manage multidisciplinary and multicultural work teams
• Understand the importance and organization of hybrid events
• Understand the different ways of sponsoring an event, the deontological, legal and compliance environment of the different sectors

Specific Objectives

Module 1. Marketing and Communication Management Strategies

• Develop the communication plan and its importance for the event
• Master the actions and tools of advertising and marketing for events
• Evaluating new consumer behavior
• Determine the value and purpose of the brand
• Implement the Sustainable Development Goals in events
• Explore different models of internal and external analysis

Module 2. Marketing Management and Digitization of Events

• Understand the new communication technologies
• Manage segmentation, metrics and Big Data analysis
• Evaluate the benefits and difficulties of digitization in events
• Understand and apply the Benchmarking
• Manage the brand’s reputation
• Master social networks and their ecosystems to benefit the development of the event

Module 3. Digitization of Events; Development of Digital Events

• Analyze the new reality in the event management following the major crisis caused by the COVID-19 pandemic
• Find out all about digital events and how to carry them out
• Gain in-depth knowledge about hybrid events, their current importance and their future
• Analyze the regulation of a digital event and its importance The rundown and Timings
• Create a virtual set Know its elements: chroma key, Backscreen, augmented reality, among others
• Analyze the audience and its capabilities, forms of interaction, both on-site and virtual

Learn about Chroma, Rear, LED Screens and Kyros with the best academic qualification in the current digital panorama. Only with TECH"