Thanks to this 100% online postgraduate certificate you will have at your disposal innovative tools for the development of attractive ideas and successful advertising campaign"

Currently, the advance of new technologies and the use of the Internet have caused an excess in the supply of products. This has triggered the need for companies to develop innovative campaigns capable of attracting the public and adjusting to new consumption and interaction scenarios such as social networks or the Metaverse. The challenge lies in conveying messages in an impactful way, capable of appealing to consumers' emotions. To achieve this, experts in the advertising sector need a range of resources to generate creative ideas that appeal to the public. 

In view of this, TECHhas designed a postgraduate certificate that offers a broad perspective on the generation of advertising ideas. To this end, the program analyzes different strategies for graduates to enhance creative thinking and develop appropriate messages to promote products. In addition, it focuses on the use of the main creative software to structure and measure advertising campaigns. It also delves into the importance of having rhetorical figures in commercial communication. It also delves into the dynamics of the six thinking hats in order to optimize problem solving.

In addition, the university degree has a 100% online methodology so that the advertiser can complete the program with ease. You will only need a device with Internet access to deepen your knowledge in a sector that offers many job opportunities. In addition, the syllabus is based on the innovative Relearning method: a teaching system based on repetition, which ensures that the knowledge is acquired in a natural and progressive way, without the effort memorization.

 With TECHyou will master the main creative software to generate and measure advertising campaigns"

This postgraduate certificate inAdvertising Idea Generation contains the most complete and up-to-date program on the market. The most important features include:

• The graphic, schematic and eminently practical contents with which it is conceived provide cutting- Therapeutics and practical information on those disciplines that are essential for professional practice
• Practical exercises where the self-assessment process can be carried out to improve learning
• Its special emphasis on innovative methodologies
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection

You will adopt new approaches that will allow you to develop the best advertising messages in just 6 weeks"

The program’s teaching staff includes professionals from sector who contribute their work experience to this educational program, as well as renowned specialists from leading societies and prestigious universities. 

Its multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide an immersive education programmed to learn in real situations. 

The design of this program focuses on Problem-Based Learning, by means of which the professional must try to solve the different professional practice situations that are presented throughout the academic course. For this purpose, the student will be assisted by an innovative interactive video system created by renowned experts. 

You will acquire the skills you need with the support of internationally renowned faculty¨

Thanks to this postgraduate certificate you will be able to work effectively in copywriting¨

This program is designed to offer students a complete vision of current advertising creativity. Along the same lines, its syllabus encourages the generation of original ideas, continuously through theoretical and practical resources. In addition, the university degree is characterized by bringing together both the tools and the most advanced techniques to stimulate innovative thinking. Thus, graduates will be able to develop excellent advertising messages and projects.

You will delve into the functions of the copywriter or copywriting figure through the exhaustive topics of this program"

General Objectives

• Show the vision of creativity as a collaborative agent in the development of communication
• Assimilate the theoretical/practical knowledge that allows performing the creative functions from any perspective
• Use creativity support tools
• Develop actions and initiatives to improve creative results, in collaboration with the other actors involved in their conception
• Know in depth the relationship between the creative and the rest of the agents that participate in the gestation of the commercial communication
• Develop creative communication skills to improve the relationship between the brand and the consumer

Specific Objectives

• Stimulate the generation of innovative ideas
• Highlighting the value of the creative environment
• Explain the activity of creative thinking
• Detail how the advertising creative thinking software works
• Enhancing team creativity
• Draw inspiration from the creative legacy of others
• Explore creativity in different fieldsThe generation of ideas Advertising

Through this complete syllabus, you will deepen your knowledge of visual rhetoric and image manipulation in the creative context"