Improve your knowledge in Management of Dental Clinics through this program, where you will find the best didactic material with real case studies. Learn here about the latest advances in clinic management and direction in order to be able to manage quality dental centers"

Dental Clinic Administration has attracted growing interest in recent years, especially among professionals who have realized the importance of knowing how to properly manage all the resources they have in their dental clinic, in order to turn it into a business of the future, with a continuity that can only be ensured by applying the appropriate levers of business management.

In this new environment, the focus on the dental clinic as an organizational structure is particularly strong, and all areas of the field of management and leadership must be addressed and mastered: human resources, marketing, quality, time management, planning and strategy, accounting and costs, etc.

With the applied and structured approach given to the contents developed, the aim is for students to acquire the ability to face their work challenge from a differential perspective in management and direction, giving them a clear advantage to succeed in the highly competitive framework of the dental sector.

The program is designed to provide an online specialization equivalent to 2,700 hours of study, and all theoretical and practical knowledge is provided through applications directly related to the challenges faced by the manager of a dental practice on a day-to-day basis.

Each company must decide where and with whom it is playing, what resources it has and what it intends to gain from it"

This MBA in Dental Clinic Management contains the most complete and up-to-date scientific program on the market. The most important features include:

• Development of management and leadership case studies presented by experts in dental clinic management
• The graphic, schematic, and practical contents with which they are created provide rigorous and focused information on the areas that are essential for managers to carry out their work
• It contains practical exercises where the self-assessment process can be carried out to improve learning
• Interactive learning system
• All of this will be complemented by theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection

This program may be the best investment you can make in selecting a refresher program for two reasons: in addition to updating your knowledge in Clinical Management, you will earn a Professional Master's Degree from TECH Global University"

The teaching staff includes professionals from the field of dental clinic management, who bring their experience to this program, as well as renowned specialists from leading companies, both in this and related sectors.

Thanks to its multimedia content developed with the latest educational technology, it will allow the professional a situated and contextual learning, that is to say, a simulated environment that will provide an immersive learning programmed to prepare in real situations.

This program is designed around Problem-Based Learning, whereby the manager must try to solve the different professional practice situations that arise throughout the program. To this end, professionals will be assisted by an innovative interactive video system created by recognized experts in the field of Dental Clinic Management with extensive teaching experience..

Learn about the latest trends in dental clinic management"

Develop your management skills through this program and improve your professional skills"

The structure of the contents has been designed by a team of professionals from the best dental centers, business centers, companies and universities, aware of the relevance of current specialization in order to manage successful companies, and committed to quality teaching through new educational technologies.

This MBA in Dental Clinic Management contains the most complete and up-to-date scientific program on the market”

Module 1. Pillars of Dental Clinic Management

1.1. Introduction to Dental Clinic Management

1.1.1. The Concept of Management
1.1.2. The Purpose of Management

1.2. The Corporate Vision of the Dental Clinic

1.2.1. Definition of a Company: Approach to the Dental Practice as a Service Company
1.2.2. Company Elements Applied to Dental Clinics

1.3. The Figure of the Manager

1.3.1. Description of the Managerial Position in Dental Clinics
1.3.2. Duties of the Manager

1.4. Types of Company Organization

1.4.1. The Owner
1.4.2. The Legal Person as the Owner of a Dental Clinic

1.5. Knowing the Clinical-Dental Sector
1.6. Terminology and Key Concepts in Business Management and Administration
1.7. Current Models of Success of Dental Clinics

Module 2. Designing Your Dental Clinic

2.1. Introduction and Objectives
2.2. Current Situation the Clinical-Dental Sector

2.2.1. International Scope

2.3. Evolution of the Clinical-Dental Sector and its Trends

2.3.1. International Scope

2.4. Competitive Analysis

2.4.1. Price Analysis
2.4.2. Differentiation Analysis

2.5. SWOT Analysis
2.6. How to Design the Canvas Model of Your Dental Clinic

2.6.1. Customer Segments
2.6.2. Requirements
2.6.3. Solutions
2.6.4. Channels
2.6.5. Value Proposition
2.6.6. Income Structure
2.6.7. Cost Structure
2.6.8. Competitive Advantages
2.6.9. Key Metrics

2.7. Method to Validate Your Business Model: Lean Startup Cycle

2.7.1. Case 1: Validating Your Model at the Creation Stage
2.7.2. Case 2: Application of the Method to Innovate With Your Current Model

2.8. The Importance of Validating and Improving the Business Model of Your Dental Practice
2.9. How to Define the Value Proposition of Our Dental Clinic?
2.10. Mission, Vision, and Values

2.10.1. Mission
2.10.2. Vision
2.10.3. Values

2.11. Defining the Target Patient
2.12. Optimal Location of My Clinic

2.12.1. Plant Layout

2.13. Optimal Staff Sizing
2.14. Importance of a Recruitment Model in Line With the Defined Strategy
2.15. Keys for Defining the Price Policy
2.16. External Financing vs. Internal Financing
2.17. Strategy Analysis of a Dental Practice Success Story

Module 3. Introduction to Marketing

3.1. Main Principles of Marketing

3.1.1. Basic Variables of Marketing
3.1.2. The Evolution of the Concept of Marketing
3.1.3. Marketing as an Exchange System

3.2. New Trends in Marketing

3.2.1. Evolution and Future of Marketing

3.3. Emotional Intelligence Applied to Marketing

3.3.1. What is Emotional Intelligence?
3.3.2. How to Apply Emotional Intelligence in Your Marketing Strategy

3.4. Social Marketing and Corporate Social Liability
3.5. Internal Marketing

3.5.1. Traditional Marketing (Marketing Mix)
3.5.2. Referral Marketing
3.5.3. Content Marketing

3.6. External Marketing

3.6.1. Operational Marketing
3.6.2. Strategic Marketing
3.6.3. Inbound Marketing
3.6.4. E-mail Marketing
3.6.5. Influencer Marketing

3.7. Internal Marketing vs.. External Marketing
3.8. Patient Loyalty Techniques

3.8.1. The Importance of Patient Loyalty
3.8.2. Digital Tools Applied to Patient Loyalty

Module 4. Marketing 2.0

4.1. The Importance of Branding for Differentiation

4.1.1. Visual Identity
4.1.2. The Stages of Branding
4.1.3. Branding as a Differentiaton Strategy
4.1.4. Jung Archetypes to Give Your Brand Personality

4.2. The Dental Clinic’s Website and Corporate Blog

4.2.1. Keys for an Effective and Functional Website
4.2.2. Choice of the Tone of Voice for the Communication Channels
4.2.3. Advantages of Having a Corporate Blog

4.3. Effective Use of Social Networks

4.3.1. The Importance of Strategy in Social Networks
4.3.2. Automation Tools for Social Networks

4.4. Use of Instant Messaging

4.4.1. The Importance of Direct Communication With Your Patients
4.4.2. Channel for Personalized Promotions or Mass Messages

4.5. The Importance of Transmedia Storytelling in Communication 2.0
4.6. How to Create Databases Through Communication?
4.7. Google Analytics to Measure the Impact of Your Communication 2.0
4.8. Analysis of the Situation

4.8.1. Analysis of the External Situation
4.8.2. Analysis of the Internal Situation

4.9. Establishing Goals

4.9.1. Key Points for Establishing Goals

4.10. Strategy Selection

4.10.1. Types of Strategies

4.11. Action Plan
4.12. Budgets

4.12.1. Budget Allocation
4.12.2. Forecast of Results

4.13. Control and Monitoring Methods

Module 5. The Value of Human Capital

5.1. Introduction to the Management of Human Resources
5.2. Corporate Culture and Work Environment
5.3. The Team

5.3.1. The Dental Team
5.3.2. The Auxiliary Team
5.3.3. Administration and Management

5.4. Organization Chart in Our Dental Clinic

5.4.1. Organization Chart of the Clinic: Hierarchy
5.4.2. Description of the Organization Chart’s Departments
5.4.3. Description of the Positions at Each Department
5.4.4. Assigning Tasks for Each Position
5.4.5. Department Coordination

5.5. Introduction to the Labor and Human Resource Management
5.6. Strategies for Adding Human Capital

5.6.1. Strategies for Selecting Staff
5.6.2. Recruitment Strategy

5.7. Remuneration Policies

5.7.1. Fixed Remuneration
5.7.2. Variable Remuneration

5.8. Strategy for Retaining Talent

5.8.1. What is Talent Retention?
5.8.2. Advantages of Retaining Talent in a Dental Clinic
5.8.3. Ways of Retain Talent

5.9. Strategy for Managing Absences

5.9.1. The Importance of Planning for Managing Absences
5.9.2. Ways of Managing Absences at a Dental Clinic

5.10. The Labor Relationship

5.10.1. The Work Contract
5.10.2. Working Hours

Module 6. Team Management

6.1. What is Personal Leadership?
6.2. The Importance of Applying the 33% Rule
6.3. Advantages of Implementing a Culture of Leadership at the Dental Clinic
6.4. What Type of Leadership is Better to Manage Your Dental Clinic?

6.4.1. Self-Critical Leadership
6.4.2. Objective-Based Leadership
6.4.3. Value-Based Leadership

6.5. Personal Leadership Skills

6.5.1. Strategic Thinking
6.5.2. The Importance of the Leader’s Vision
6.5.3. How To Develop a Healthy Self-Critical Attitude?

6.6. interpersonal Leadership Skills

6.6.1. Assertive Communication
6.6.2. The Ability to Delegate
6.6.3. Giving and Receiving Feedback

6.7. Emotional Intelligence Applied to Conflict-Solving

6.7.1. Identifying the Basic Emotions Involved in Taking Action
6.7.2. The Importance of Active Listening
6.7.3. Empathy as a Key Personal Skill
6.7.4. How to Identify Emotional Hijacking?
6.7.5. How to Achieve Win-Win Agreements?

6.8. The Benefits of the Organizational Constellation Technique
6.9. Motivational Techniques for Retaining Talent

6.9.1. Recognition
6.9.2. Assigning Responsibilities
6.9.3. Promoting Labor Health
6.9.4. Offering Incentives

6.10. The Importance of Evaluating Performance

Module 7. Quality and Time Management in the Dental Clinic

7.1. Quality Applied to the Treatments Offered

7.1.1. Definition of Quality in Dentistry
7.1.2. Standardizing Processes in the Dental Clinic

7.2. Quality Management Principles

7.2.1. What is a Quality Management System?
7.2.2. Benefits for the Organization

7.3. Quality in Task Performance

7.3.1. Protocols: Definition
7.3.2. Protocols: Purpose of Their Implementation
7.3.3. Protocols: Benefits of Their Implementation
7.3.4. Practical Example: First Visit Protocol

7.4. Tools for Monitoring and Revising Protocols
7.5. Continuous Improvement in Dental Clinics

7.5.1. What is Continuous Improvement??
7.5.2. Phase 1: Consultancy
7.5.3. Phase 2: Learning
7.5.4. Phase 3: Monitoring

7.6. Quality in Patient Satisfaction

7.6.1. Satisfaction Surveys
7.6.2. Applying Satisfaction Surveys
7.6.3. Improvement Reports

7.7. Practical Cases of Quality at the Dental Clinic

7.7.1. Practical Case 1: Protocol for Managing Emergencies
7.7.2. Practical Case 2: Producing a Satisfaction Survey

7.8. Managing Safety and Health a Work in a Dental Clinic

7.8.1. The Importance of Defining the Main Tasks in a Dental Clinic
7.8.2. “One Task, One Person Responsible” Productivity Technique
7.8.3. Digital Task Managers

7.9. Standardizing Time in Dentistry Treatments

7.9.1. The Importance of Gathering Time Data
7.9.2. How to Document Time Standardization?

7.10. Research Methodology to Optimize Quality Processes
7.11. Describing a Quality Management Model for Dentistry Services
7.12. Health Audit: Phases

Module 8. Purchasing and Storage Management

8.1. The Importance of an Appropriate Purchasing Plan
8.2. Responsibilities of the Purchasing Duty in a Dental Clinic
8.3. Efficiently Managing our Warehouse

8.3.1. Storage Costs
8.3.2. Safety Inventory
8.3.3. Registering the Incoming and Outgoing of Material

8.4. Stages in the Process of Purchasing

8.4.1. Searching for Information and Suggesting Alternatives
8.4.2. Evaluation and Decision Making
8.4.3. Follow-Up and Monitoring

8.5. Ways of Running Accounts and Account Management

8.5.1. Adjusting Order Types to Our Needs
8.5.2. Risk Management

8.6. Relationship With the Supplier

8.6.1. Types of Relationships
8.6.2. Payment Policy

8.7. Negotiations in Purchases

8.7.1. Necessary Knowledge and Skills
8.7.2. Stages in the Negotiation Process
8.7.3. How to Negotiate Successfully

8.8. Quality in Purchases

8.8.1. Benefits for the Clinic as a Whole
8.8.2. Measuring Parameters

8.9. Indicators of Efficiency
8.10. New Trends in Purchase Management

Module 9. Costs and Finances Applied to Dental Clinics

9.1. Basic Principles of Economy
9.2. The Balance Sheet

9.2.1. Structure of the Balance Sheet
9.2.2. Assets
9.2.3. Liabilities
9.2.4. Net Assets
9.2.5. Interpreting the Balance Sheet

9.3. Results Research

9.3.1. Structure of the Income Statement
9.3.2. Interpreting the Income Statement

9.4. Introduction to Cost Accounting
9.5. Benefits of Its Implementation
9.6. Fixed Costs in the Dental Clinic

9.6.1. Establishing Fixed Costs
9.6.2. Fixed Costs of a Typical Dental Clinic
9.6.3. Cost/Hour of the Professional

9.7. Variables Costs in the Dental Clinic

9.7.1. Establishing Variable Costs
9.7.2. Variables Costs of a Typical Dental Clinic

9.8. Cost/Hour of a Dental Clinic
9.9. Treatment Costs
9.10. Benefit of the Treatment
9.11. Pricing Strategy
9.12. Introduction
9.13. Invoices and Other Payment Documents

9.13.1. The Invoice: Meaning and Minimum Content
9.13.2. Other Payment Documents

9.14. Managing Collections and Payments

9.14.1. Administrative Organization
9.14.2. Managing Collections and Payments
9.14.3. The Treasury’s Budget
9.14.4. ABC Analysis of Patients
9.14.5. Unpaid Receivables

9.15. Modes of External Financing

9.15.1. Bank Financing
9.15.2. Leasing
9.15.3. Differences Between Leasing and Renting
9.15.4. Discounts on Commercial Items

9.16. Analysis of the Liquidity of Your Clinic
9.17. Analysis of the Profitability of Your Clinic
9.18. Debt Analysis

Module 10. Dental Deontology

10.1. Basic Concepts

10.1.1. Definition and Objectives
10.1.2. Scope of Application
10.1.3. Clinical Act
10.1.4. The Dentist

10.2. General Principles

10.2.1. The Principle of Equality Among Patients
10.2.2. Priority of the Patient’s Interests
10.2.3. Vocational Duties of the Dentist

10.3. Patient Care

10.3.1. Dealing With the Patient
10.3.2. Underage Patients
10.3.3. The Practicioner’s Freedom of Choice
10.3.4. The Freedom to Accept or Reject Patients

10.4. Medical History
10.5. Patient Information

10.5.1. Patient's Right to Clinical Information
10.5.2. Informed Consent
10.5.3. Clinical Reports

10.6. Professional Secrecy

10.6.1. Concept and Content
10.6.2. Extension of the Obligation
10.6.3. Exceptions to Professional Secrecy
10.6.4. Computer Files

10.7. Publicity

10.7.1. Basic Requirements of Professional Advertising
10.7.2. Mentioning Titles
10.7.3. Professional Advertising
10.7.4. Actions with a Possible Advertising Effect

Module 11. Leadership, Ethics and Social Responsibility in Companies

11.1. Globalization and Governance

11.1.1. Governance and Corporate Governance
11.1.2. The Fundamentals of Corporate Governance in Companies
11.1.3. The Role of the Board of Directors in  the Corporate Governance Framework

11.2. Leadership

11.2.1. Leadership A Conceptual Approach
11.2.2. Leadership in Companies
11.2.3. The Importance of Leaders in Business Management

11.3. Cross Cultural Management

11.3.1. Cross Cultural Management Concept
11.3.2. Contributions to Knowledge of National Cultures
11.3.3. Diversity Management

11.4. Management and Leadership Development

11.4.1. Concept of Management Development
11.4.2. Concept of Leadership
11.4.3. Leadership Theories
11.4.4. Leadership Styles
11.4.5. Intelligence in Leadership
11.4.6. The Challenges of Today's Leader

11.5. Business Ethics

11.5.1. Ethics and Morality
11.5.2. Business Ethics
11.5.3. Leadership and Ethics in Companies

11.6. Sustainability

11.6.1. Sustainability and Sustainable Development
11.6.2. The 2030 Agenda
11.6.3. Sustainable Companies

11.7. Corporate Social Responsibility

11.7.1. International Dimensions of Corporate Social Responsibility
11.7.2. Implementing Corporate Social Responsibility
11.7.3. The Impact and Measurement of Corporate Social Responsibility

11.8. Responsible Management Systems and Tools

11.8.1. CSR: Corporate Social Responsibility
11.8.2. Essential Aspects for Implementing a Responsible Management Strategy
11.8.3. Steps for the Implementation of a Corporate Social Responsibility Management System
11.8.4. CSR Tools and Standards

11.9. Multinationals and Human Rights

11.9.1. Globalization, Multinational Companies and Human Rights
11.9.2. Multinational Corporations and International Law
11.9.3. Legal Instruments for Multinationals in the Area of Human Rights

11.10. Legal Environment and Corporate Governance

11.10.1. International Rules on Importation and Exportation
11.10.2. Intellectual and Industrial Property
11.10.3. International Labor Law

Module 12. People and Talent Management

12.1. Strategic People Management

12.1.1. Strategic Human Resources Management
12.1.2. Strategic People Management

12.2. Human Resources Management by Competencies

12.2.1. Analysis of the Potential
12.2.2. Remuneration Policy
12.2.3. Career/Succession Planning

12.3. Performance Evaluation and Performance Management

12.3.1. Performance Management
12.3.2. Performance Management: Objectives and Process

12.4. Innovation in Talent and People Management

12.4.1. Strategic Talent Management Models
12.4.2. Talent Identification, Training and Development
12.4.3. Loyalty and Retention
12.4.4. Proactivity and Innovation

12.5. Motivation

12.5.1. The Nature of Motivation
12.5.2. Expectations Theory
12.5.3. Needs Theory
12.5.4. Motivation and Financial Compensation

12.6. Developing High Performance Teams

12.6.1. High-Performance Teams: Self-Managed Teams
12.6.2. Methodologies for the Management of High Performance Self-Managed Teams

12.7. Change Management

12.7.1. Change Management
12.7.2. Type of Change Management Processes
12.7.3. Stages or Phases in the Change Management Process

12.8. Negotiation and Conflict Management

12.8.1 Negotiation
12.8.2 Conflicts Management
12.8.3 Crisis Management

12.9. Executive Communication

12.9.1. Internal and External Communication in the Corporate Environment
12.9.2. Communication Departments
12.9.3. The Person in Charge of Communication of the Company The Profile of the Dircom

12.10. Productivity, Attraction, Retention and Activation of Talent

12.10.1. Productivity
12.10.2. Talent Attraction and Retention Levers

Module 13. Economic and Financial Management

13.1. Economic Environment

13.1.1. Macroeconomic Environment and the National Financial System
13.1.2. Financial Institutions
13.1.3. Financial Markets
13.1.4. Financial Assets
13.1.5. Other Financial Sector Entities

13.2. Executive Accounting

13.2.1. Basic Concepts
13.2.2. The Company's Assets
13.2.3. The Company's Liabilities
13.2.4. The Company's Net Worth
13.2.5. The Income Statement

13.3. Information Systems and Business Intelligence

13.3.1. Fundamentals and Classification
13.3.2. Cost Allocation Phases and Methods
13.3.3. Choice of Cost Center and Impact

13.4. Budget and Management Control

13.4.1. The Budget Model
13.4.2. The Capital Budget
13.4.3. The Operating Budget
13.4.5. Treasury Budget
13.4.6. Budget Monitoring

13.5. Financial Management

13.5.1. The Company's Financial Decisions
13.5.2. Financial Department
13.5.3. Cash Surpluses
13.5.4. Risks Associated with Financial Management
13.5.5. Financial Administration Risk Management

13.6. Financial Planning

13.6.1. Definition of Financial Planning
13.6.2. Actions to be Taken in Financial Planning
13.6.3. Creation and Establishment of the Business Strategy
13.6.4. The Cash Flow Table
13.6.5. The Working Capital Table

13.7. Corporate Financial Strategy

13.7.1. Corporate Strategy and Sources of Financing
13.7.2. Financial Products for Corporate Financing

13.8. Strategic Financing

13.8.1. Self-financing
13.8.2. Increase in Equity
13.8.3. Hybrid Resources
13.8.4. Financing Through Intermediaries

13.9. Financial Analysis and Planning

13.9.1. Analysis of the Balance Sheet
13.9.2. Analysis of the Income Statement
13.9.3. Profitability Analysis

13.10. Analyzing and Solving Cases/Problems

13.10.1. Financial Information on Industria de Diseño y Textil, S.A. (INDITEX)

Module 14. Executive Management

14.1. General Management

14.1.1.  The Concept of General Management
14.1.2. The Role of the CEO
14.1.3. The CEO and their Responsibilities
14.1.4. Transforming the Work of Management

14.2. Manager Functions: Organizational Culture and Approaches

14.2.1. Manager Functions: Organizational Culture and Approaches

14.3. Operations Management

14.3.1. The Importance of Management
14.3.2. Value Chain
14.3.3. Quality Management

14.4. Public Speaking and Spokesperson Education

14.4.1. Interpersonal Communication
14.4.2. Communication Skills and Influence
14.4.3. Communication Barriers

14.5. Personal and Organizational  Communications Tools

14.5.1. Interpersonal Communication
14.5.2. Interpersonal Communication Tools
14.5.3. Communication in the Organization
14.5.4. Tools in the Organization

14.6. Communication in Crisis Situations

14.6.1. Crisis
14.6.2. Phases of the Crisis
14.6.3. Messages: Contents and Moments

14.7. Preparation of a Crisis Plan

14.7.1. Analysis of Possible Problems
14.7.2. Planning
14.7.3. Adequacy of Personnel

14.8. Personal Branding 

14.8.1. Strategies for Personal Brand Development
14.8.2. Personal Branding Laws
14.8.3. Tools for Creating Personal Brands

14.9. Leadership and Team Management

14.9.1. Leadership and Leadership Styles
14.9.2. Leader Capabilities and Challenges
14.9.3. Managing Change Processes
14.9.4. Managing Multicultural Teams

A unique, key and decisive specialization experience to boost your professional development"