Expert Ibtissam El Mehdi has more than a decade dedicated to the study of trade and its trends, as well as to the design of strategies for the comprehensive promotion of consumption through advertising campaigns and specialized and innovative actions. She is a professional trained in the field of Marketing and Market Research, specialized in Hotel and Catering Management, but also in Branding and Neuromarketing. 

She has work experience as Head of Communication and Marketing in Hispasur Global Trading, although most of her career has been developed as an Analyst and Advisor of the American software company Sprinklr. She has also worked as a trainer in several programs, putting in value her versed knowledge and her social and communicative skills. 

• Marketing Analyst and Consultant at Sprinklr
• Head of Marketing and Communication Department at Hispasur Global Trading
• Integral Marketing Strategy Trainer and Consultant
• Degree in Marketing and Market Research from the University of Malaga
• Master's Degree in Hotel and Catering Business Management at Ostelea Tourism Management School
• Certification in Branding and Digital Neuromarketing: the Science of Selling by Udemy 
• Course Diploma in Neuromarketing by Ibecon