Through this academic itinerary you will have at your disposal 10 exhaustive Masterclasses given by a distinguished and experienced International Guest Director" 

Why Study at TECH?

TECH is the world's largest 100% online business school. It is an elite business school, with a model based on the highest academic standards. A world-class centre for intensive managerial skills training.   

TECH is a university at the forefront of technology, and puts all its resources at the student's disposal to help them achieve entrepreneurial success"

At TECH Global University

Innovation

The university offers an online learning model that combines the latest educational technology with the most rigorous teaching methods. A unique method with the highest international recognition that will provide students with the keys to develop in a rapidly-evolving world, where innovation must be every entrepreneur’s focus.

"Microsoft Europe Success Story", for integrating the innovative, interactive multi-video system.  

The Highest Standards

Admissions criteria at TECH are not economic. Students don't need to make a large investment to study at this university. However, in order to obtain a qualification from TECH, the student's intelligence and ability will be tested to their limits. The institution's academic standards are exceptionally high...  

95% of TECH students successfully complete their studies.

Networking

Professionals from countries all over the world attend TECH, allowing students to establish a large network of contacts that may prove useful to them in the future.  

100,000+ executives trained each year, 200+ different nationalities.

Empowerment

Students will grow hand in hand with the best companies and highly regarded and influential professionals. TECH has developed strategic partnerships and a valuable network of contacts with major economic players in 7 continents.  

500+ collaborative agreements with leading companies.

Talent

This program is a unique initiative to allow students to showcase their talent in the business world. An opportunity that will allow them to voice their concerns and share their business vision. 

After completing this program, TECH helps students show the world their talent. 

Multicultural Context

While studying at TECH, students will enjoy a unique experience. Study in a multicultural context. In a program with a global vision, through which students can learn about the operating methods in different parts of the world, and gather the latest information that best adapts to their business idea. 

TECH students represent more than 200 different nationalities.   

Learn with the best

In the classroom, TECH teaching staff discuss how they have achieved success in their companies, working in a real, lively, and dynamic context. Teachers who are fully committed to offering a quality specialization that will allow students to advance in their career and stand out in the business world. 

Teachers representing 20 different nationalities. 

TECH strives for excellence and, to this end, boasts a series of characteristics that make this university unique:   

Analysis

TECH explores the student’s critical side, their ability to question things, their problem-solving skills, as well as their interpersonal skills.  

Academic Excellence

TECH offers students the best online learning methodology. The university combines the Relearning method (a postgraduate learning methodology with the highest international rating) with the Case Study. A complex balance between tradition and state-of-the-art, within the context of the most demanding academic itinerary.  

TECH is the world’s largest online university. It currently boasts a portfolio of more than 10,000 university postgraduate programs. And in today's new economy, volume + technology = a ground-breaking price. This way, TECH ensures that studying is not as expensive for students as it would be at another university.  

At TECH, you will have access to the most rigorous and up-to-date case studies in the academic community”

The MBA in Tourism Company Management is a program tailored to the needs of its students, taught in a 100% online format so that they can choose the time and place that best suits their availability, schedules and interests.

A program that takes place over 12 months and is intended to be a unique and stimulating experience that lays the foundation for the students success as a Manager and Entrepreneur in the Tourism Sector. 

Our curriculum will give you the opportunity to get up-to-date with the latest information in the field”

Syllabus

The MBA in Tourism Company Management at TECH Global University is an intense program that prepares students to face challenges and business decisions both nationally and internationally. Its content is designed to promote the development of managerial skills that enable more rigorous decision-making in uncertain environments. 

Over the course of 2,700 hours, the student will analyze a multitude of practical cases through individual work, achieving a deep learning that will allow them to develop their skills in this field to apply them to their daily work. It is, therefore, a real immersion in real situations of the tourism business.

This program deals in depth with different areas of the company and is designed to specialize managers who understand tourism planning from a strategic, international and innovative perspective.

A plan designed for the professional, focused on their professional improvement and that prepares them to achieve excellence in Management and Business Administration in the field of Tourism. A program that understands your needs and those of your company through innovative content based on the latest trends, and supported by the best educational methodology and an exceptional faculty, which will provide you with the competencies to solve critical situations in a creative and efficient way.

This program takes place over 12 months and is divided into 14 modules:

Module 1. Cultural Heritage Management
Module 2. Fundamentals of Marketing
Module 3. Structure of Tourism Markets
Module 4. Interactive Tourism Advertising and Communication
Module 5. Quality Management and Innovation in Tourism
Module 6. Consumer Behavior
Module 7. Advertising and Public Relations
Module 8. Public Management of Tourist Destinations
Module 9. Tourism Consulting and Research
Module 10. Tourism Law and Legislation
Module 11. Leadership, Ethics and Social Responsibility in Companies 
Module 12. People and Talent Management 
Module 13. Economic and Financial Management 
Module 14. Executive Management

Where, When and How is it Taught?

TECH offers the possibility of developing this Executive Master’s Degree in MBA in Tourism Company Management completely online. Throughout the 12 months of the educational program, you will be able to access all the contents of this program at any time, allowing you to self-manage your study time. 

Module 1. Cultural Heritage Management

1.1. Introduction to Cultural Heritage

1.1.1. Tourism and Cultural Heritage
1.1.2. Cultural Tourism Resources

1.2. Sustainability as a Reference in Tourism and Cultural Heritage

1.2.1. Concept of Urban Sustainability
1.2.2. Tourism and Cultural Sustainability

1.3. Hosting Capacity and its Application in Tourist Destinations

1.3.1. Conceptualization
1.3.2. Dimensions of Tourism Carrying Capacity
1.3.3. Case Studies
1.3.4. Approaches and Proposals for the Study of Tourist Carrying Capacity 

1.4. Tourist Use of the Area

1.4.1. Flows of Visitors and Heritage Tourist Areas 
1.4.2. General Patterns of Tourist Mobility and Use of the Area
1.4.3. Tourism and Heritage Sites: Effects and Problems Derived from Tourism Flows.

1.5. The Challenges of Space Management

1.5.1. Strategies for Diversification of the Tourist Use of the Area.
1.5.2. Tourism Demand Management Measures
1.5.3. The Enhancement of the Heritage and Accessibility Control 
1.5.4. Visitor Management in Heritage Sites with Complex Visiting Models. Case Studies

1.6. Cultural Tourism Product

1.6.1. Urban and Cultural Tourism
1.6.2. Culture and Tourism
1.6.3. Transformations in the Cultural Travel Market

1.7. Heritage Preservation Policies

1.7.1. International Regulations

1.8. Management of Cultural Resources in Tourist Areas

1.8.1. Promotion and Management of Urban Tourism
1.8.2. Heritage Tourism Management
1.8.3. Public and Private Management

1.9. Employability in Cultural Tourism

1.9.1. Characteristics of Employability in Cultural Tourism
1.9.2. Training and Profiles in Cultural Tourism
1.9.3. The Tourist Guide and the Interpretation of the Patrimony

1.10. Case Studies of Successful Cases in the Management of Cultural Heritage in the Tourism Field

1.10.1. Strategies for Cultural and Tourism Development of the Local Heritage
1.10.2. The Associative Management of a Public Project
1.10.3. Visitor Analysis as a Cultural Management Tool
1.10.4. Local Policies of Tourist Dynamization and Great Cultural Attractions
1.10.5. Local Tourism Planning and Management in a World Heritage City

Module 2. Fundamentals of Marketing

2.1. Introduction to Marketing
2.2. Marketing in the Company: Strategic and Operational Marketing Plan
2.3. The Business Environment and the Organizational Marketplace
2.4. Consumer Behavior
2.5. Stages in the Consumer Buying Process
2.6. Market Segmentation in the Strategy of Organizations
2.7. Consumer and Industrial Market Segmentation Criteria
2.8. Supply– Demand Market Segmentation Assessment
2.9. Marketing Mix
2.10. Current Management Strategies for the Product Portfolio Growth and Competitive Marketing Strategies 
2.11. Marketing Information System Components
2.12. Concept, Objectives, Applications and Sources of Market Research
2.13. Methodology to Conduct Market Research Studies

Module 3. Structure of Tourism Markets

3.1. Introduction to Tourism 

3.1.1. Concept, Origin and Evolution of Tourism 
3.1.2. Definition of Tourism 
3.1.3. Types of Tourism 
3.1.4. Tourism Product Life Cycle 
3.1.5. Sustainable Tourism   

3.2. Tourism Over Time 

3.2.1. History of Tourism up to the 20th 20th Century 
3.2.2. Contemporary Tourism (20th and 21st century) 

3.3. Tourism Planning  

3.3.1. The Planning Process for Tourist Sites 
3.3.2. Tourism Planning Tools: The Tourism Development Plan (TDP) 
3.3.3. Sustainability as Tourism Planning Criteria 

3.4. Economics of Tourism 

3.4.1. The Tourism Production Process 
3.4.2. The Importance of the Economic Effects of Tourism 
3.4.3. Tourism Balance of Payments 

3.5. Tourist Arrivals and Departures 

3.5.1. International Tourist Arrivals and Departures 
3.5.2. Tourist Destinations and Issuing Markets 

3.6. Tourism Demand 

3.6.1. Calculating Tourism Demand 
3.6.2. Inbound Tourism 
3.6.3. Outbound Tourism 
3.6.4. Factors Conditioning Tourist Demand 
3.6.5. Demand Seasonality 
3.6.6. Trends in Tourism Demand 

3.7. Module: The Tourist Offer 

3.7.1. Analyzing Tourism Supply 
3.7.2. Tourism Resource Supply: Natural and Cultural 
3.7.3. Tourism Supply Related to Technological Innovations: New Business Models 
3.7.4. Sustainable Tourism Applied to Tourism Supply

3.8. The Company in the Tourism Industry 

3.8.1. Concept of the Tourist Company 
3.8.2. Types of Tourist Companies 
3.8.3. The Tourism Business Environment 

3.9. Introduction to the Main Tourism Sub-sectors 

3.9.1. Hotel Sector 
3.9.2. Catering Sector 
3.9.3. Travel Agencies and Tour Operators 
3.9.4. Air Transportation 
3.9.5. Complementary Services 

3.10. Market Structures in Tourism 

3.10.1. Market Structures in World Tourism: Globalization 
3.10.2. Structure of the International Tourism Market 
3.10.3. Structure of the National Tourism Market 
3.10.4. Structure of the Regional Tourism Market 

Module 4. Interactive Tourism Advertising and Communication

4.1. Introduction: A General Vision of the Internet 

4.1.1. The Transformation of Tourism Business Models 

4.2. Digital Marketing Fundamentals: Digital Strategy

4.2.1. Digital Marketing Strategies for Tourism Companies 

4.3. Social Media and Networks: Facebook. Twitter. Instagram
4.4. Strategy and Content Management: Blogger. Wordpress Medium About.me 
4.5. Digital Metrics: Web 2.0 Analytics
4.6. Mobile and Apps
4.7. Advertising and Digital Media
4.8. Search Engines SEO. SEM. Google AdSense Google AdWords
4.9. Communication 2.0 Online Reputation Community Management
4.10. E-Mail Marketing

Module 5. Quality Management and Innovation in Tourism

5.1. Service Quality Management 

5.1.1. Quality of Service 
5.1.2. Characteristics and Dimensions of Service Quality 
5.1.3. Quality from the Customers' Perspective. Quality Levels 

5.2. Tourism Quality Management 

5.2.1. Quality Management Basics 
5.2.2. Quality Management Systems 
5.2.3. Quality as a Management Tool 
5.2.4. Quality Management Systems 
5.2.5. Total Quality Management Systems 

5.3. Introduction to Quality: Concepts and Evolution 

5.3.1. Service Quality in the Tourism Sector 
5.3.2. Concepts of Quality 
5.3.3. Evolution of the Concept of Quality 
5.3.4. Dimensions and Principles of the Concept of Quality 
5.3.5. The Quality Process for Internal and External Customers 

5.4. Main Quality Theories 

5.4.1. Theories of Quality Applied to the Tourism Sector 
5.4.2. Total Quality Management (Deming) 
5.4.3. Total Quality Management (Juran) 
5.4.4. Total Quality Management (Crosby) 
5.4.5. Total Quality Management (Feigenbaum) 
5.4.6. Total Quality Management (Ishikawa) 
5.4.7. Total Quality Management (Taguchi) 
5.4.8. Total Quality Management (TQM) Applied to the Tourism Sector 

5.5. Quality Costs in Tourism Companies 

5.5.1. Concept and Classification of Costs Associated with Quality 
5.5.2. Costs Arising from Failures  
5.5.3. Reversal of Preventive Activities 
5.5.4. Costs Generated by Inspections and Evaluations 
5.5.5. The Curve of Total Costs Associated with Quality 
5.5.6. The Importance of the Management of Costs Derived from Quality in the Tourist Industry 

5.6. Analysis, Diagnosis, Planning and Quality Control in the Tourism Industry 

5.6.1. The Process of a Quality Tourism Service 
5.6.2. Design and Implementation of a Quality Systems in Tourism Companies 
5.6.3. Phases in the Process of Implementing a Quality System 

5.7. Processes for the Implementation of a Quality and Environmental System 

5.7.1. Interpreting Standards 
5.7.2. Implementing Quality Processes and Manuals 
5.7.3. Quality Tools 
5.7.4. Improvement Plans 
5.7.5. Internal and External Audit 

5.8. Tourism Quality 

5.8.1. Quality in State and Regional Tourism Policy 
5.8.3. UNE and ISO Standards in Tourism Quality 
5.8.4. International Tourism Quality Standards 

5.9. Quality Management in Tourism Services 

5.9.1. Tourism Service Quality and Customer Perception 
5.9.2. Techniques to Ascertain Customer Satisfaction 
5.9.3. Online Reputation Management of Suggestions and Complaints 
5.9.4. SERVQUAL Model Applied to Tourism Companies 
5.9.5. HOTELQUAL Model 

5.10. Innovation in the Tourism Industry 

5.10.1. Innovation Management 
5.10.2. Introduction to Innovation 
5.10.3. Types of Innovation. Innovation in Management Processes 
5.10.4. Innovation Management: Strategies 
5.10.5. Standardization in R&D&I 

Module 6. Consumer Behavior

6.1. Knowing the Market and the Consumer
6.2. CRM and Relational Marketing
6.3. Database Marketing and Customer Relationship Management
6.4. Consumer Psychology and Behavior
6.5. Areas of CRM Management
6.6. Consumer Centric Marketing 
6.7. CRM Management Techniques
6.8. Advantages and Risks of Implementing CRM

Module 7. Advertising and Public Relations 

7.1. Advertising and Public Relations: Conceptual Foundations

7.1.1. What Is Persuasive Communication? 
7.1.2. Concept and Dimensions of Advertising and Public Relations

7.2. Historical Approach to Advertising and Public Relations

7.2.1. New Trends in Advertising Current PR Application Areas
7.2.2. Sponsorship, Patronage, Lobbying, and Publicity

7.3. Fundamentals in the Advertising System and Process

7.3.1. The Advertising Issuer: The Advertiser and the Advertising Agency
7.3.2. General Process Features 

7.4. The Message in Advertising 

7.4.1. Advertising Messages in Conventional Media

7.5. The Advertising Channel: Media, Support and Forms of Advertising

7.5.1. Conventional Media and Below the Line

7.6. The Receiver in Advertising: The Target Audience

7.6.1. Consumer Behavior Conditioning Factors

7.7. Foundations of the Advertising Process

7.7.1. Strategic Planning in Advertising
7.7.2. Preliminary Phase: Briefing and Advertising Objectives
7.7.3. Creative Strategy: Media Strategy

7.8. Foundations of Public Relations Systems and Processes

7.8.1. The Public Relations Broadcaster
7.8.2. Public Relations in Organizations
7.8.3. Public Relations Companies

7.9. The Message in Public Relations

7.9.1. Drafting in Public Relations
7.9.2. Oral Expression in Public Relations

7.10. The Channel in Public Relations

7.10.1. Personal and Mass Media
7.10.2. The Receptor in Public Relations
7.10.3. Strategic Audiences in Public Relations 

Module 8. Public Management of Tourist Destinations

8.1. Tourism Policy 

8.1.1. Tourism Policy: Concept and Justification 

8.2. Administrative Organization in Tourism 

8.2.1. The Political-Administrative Framework in Tourist Site Planning 
8.2.2. Planning as a Function of Tourism Policy 

8.3. Managing Tourist Destinations 

8.3.1. Tourism Destination Management Models: Countries, Regions and States, Cities and Locations

8.4. The Importance of Governance in Management

8.4.1. The Perspective of a Tourism Policy with Community Participation 

8.5. Local Tourism Management Models 

8.5.1. Sectoral Tools and Territorial Plans 
8.5.2. The Tourism Territorial Planning Process 
8.5.3. Territorial Tourism Plans: Case Studies 

8.6. Tourism Observatories as Public Management Indicators 

8.6.1. Macro-Tourism Reports 
8.6.2. Qualitative and Quantitative Progress Reports 
8.6.3. Specific Studies 

8.7. Clusters and Innovative Business Associations (IBAs)

8.7.1. Definition of IBA Innovation Cluster 
8.7.2. Advantages and Strategies of Belonging to an Innovative Cluster 

8.8. Intelligent Tourist Destinations

8.8.1. Concept of ITD 
8.8.2. Network of Intelligent Destinations 

Module 9. Tourism Consulting and Research 

9.1.  Tourism Research 

9.1.1. Sources of Information in the Tourism Sector 
9.1.2. Techniques for Information Processing 

9.2. Tourism Research Methodologies 

9.2.1. Empirical Tourism Research: Scientific Method and the Research Process 
9.2.2. Qualitative Approach: Tools 
9.2.3. Quantitative Approach: Tools 

9.3. Research Applied to Tourism 

9.3.1. Treatment of Official Statistical Sources 
9.3.2. Document and Image Analysis 

9.4. Tourism Research Reports 

9.4.1. The Research Project 
9.4.2. The Research Report 

9.5. Tourism Project Management

9.5.1. Analysis, Formulation and Implementation of Strategies  
9.5.2. Market Research 
9.5.3. Technical Study 
9.5.4. Economic Study 
9.5.5. Project Appraisal 

9.6. Tourist Destinations 

9.6.1. Design and Strategy of Tourist Destinations 
9.6.2. Creation of Tourism Products 
9.6.3. Research of the Tourism Market 
9.6.4. Development of the Tourist Destination 
9.6.5. Tourism Development Plan 

9.7. Marketing of the Tourist Destination 

9.7.1. Promotion of the Tourist Destination 
9.7.2. Creation of Tourism Branding 
9.7.3. Offline and Online Management of the Tourist Destination 

9.8. Analysis of Strategic Management Cases 

9.8.1. Strategic Partnerships 
9.8.2. Adaptation to the Changing Environment 
9.8.3. Technology for Tourist Destinations 
9.8.4. Competitive Strategies in the Airline Industry 

9.9. Tourism Consulting 

9.9.1. Definition and Evolution of Consulting 
9.9.2. Basic Concepts of Consulting Activity 
9.9.3. Techniques of a Consultant 
9.9.4. Project Management 
9.9.5. Tourism Consulting 

9.10. Destination Consulting Module 

9.10.1. Destination Consulting Techniques 
9.10.2. Tourism Business Consulting 
9.10.3. Types of Actions 
9.10.4. Identifying Business Opportunities 
9.10.5. Product Creation and Marketing

Module 10. Tourism Law and Legislation 

10.1. Introduction

10.1.1. Introduction
10.1.2. Concept of Tourism
10.1.3. Concept of Tourism Law 
10.1.4. Tourism Legislation

10.2. The Law 

10.2.1. The Source System
10.2.2. Concept of Law 
10.2.3. Source System. Regulatory Hierarchy 
10.2.4. The Law, Concept and Types
10.2.5. The Spanish Constitution BORRAR 

10.3. Features 

10.3.1. Concept, Requirements and Types of Customary Law 
10.3.2. General Principles of Law 
10.3.3. Case Law and Analogy 
10.3.4. Effectiveness of the Law, Ignorance of the Law and Fraud. 

10.4. Fundamental Institutions of Civil Law 

10.4.1. Civil Law: Concept and Classes 
10.4.2. Individuals and Legal Entities 
10.4.3. Obligation 
10.4.4. Contracts 

10.5. The Company, the Entrepreneur and the Organized Economic Trader Commercial Companies

10.5.1. Commercial Law. Concept 
10.5.2. Sources of Commercial Law 
10.5.3. Company and Entrepreneur 
10.5.4. The Social Entrepreneur 

10.6. Tourism Legislation: Distribution of Responsibilities between the State and the Region in the area of tourism

10.6.1. Tourism Administration: Functions 
10.6.2. Distribution of Competencies in the Area of Tourism 

10.7. The Subjects of Tourism. Tourist Accommodations (I): Hotel Establishments 

10.7.1. Introduction: Concept and Classification of Tourist Accommodation 
10.7.2. Hotel Establishments 
10.7.3. Basis for Classification of Hotel Establishments
10.7.4. First-Hotels Group 
10.7.5. Second-Hotels Apartment Group 
10.7.6. Third Group-Pensions 
10.7.7. Hotel Specializations 
10.7.8. The Director's Requirements 

10.8. The Subjects of Tourism. Tourist Accommodations (II): Hotel Establishments

10.8.1. Tourist Apartments 
10.8.2. Tourism Camps 
10.8.3. Rural Lodgings

10.9. The Administrative Activity of Limitation in Tourist Matters. Tourist Inspection

10.9.1. Administrative Control of Tourism 
10.9.2. Basis and Nature of the Tourist Inspection Power 
10.9.3. The Tourist Inspector 
10.9.4. Inspection Plans and Instruments 

10.10. Tourism Contracts in Particular. Regulation and Content

10.10.1. Tourist Contracts. General Aspects 
10.10.2. Package Travel Contract 
10.10.3. Contract for the Acquisition of Timeshare Rights of Real Estate for Tourist Use 
10.10.4. Contract for Individual Services 
10.10.5. Contingent Reserve Contract 
10.10.6. Tourist Insurance Contract 
10.10.7. Hosting Contract 
10.10.8. Hotel Management Contract 

Module 11. Leadership, Ethics and Social Responsibility in Companies

11.1. Globalization and Governance

11.1.1. Governance and Corporate Governance
11.1.2. The Fundamentals of Corporate Governance in Companies
11.1.3. The Role of the Board of Directors in the Corporate Governance Framework

11.2. Leadership

11.2.1. Leadership. A Conceptual Approach
11.2.2. Leadership in Companies
11.2.3. The Importance of Leaders in Business Management

11.3. Cross-Cultural Management

11.3.1. Concept of Cross-Cultural Management   
11.3.2. Contributions to the Knowledge of National Cultures
11.3.3. Diversity Management

11.4. Management and Leadership Development

11.4.1. Concept of Management Development
11.4.2. Concept of Leadership
11.4.3. Leadership Theories
11.4.4. Leadership Styles
11.4.5. Intelligence in Leadership
11.4.6. The Challenges of Today's Leader

11.5. Business Ethics

11.5.1. Ethics and Morality
11.5.2. Business Ethics
11.5.3. Leadership and Ethics in Companies

11.6. Sustainability

11.6.1. Sustainability and Sustainable Development
11.6.2. The 2030 Agenda
11.6.3. Sustainable Companies

11.7. Corporate Social Responsibility

11.7.1. International Dimensions of Corporate Social Responsibility
11.7.2. Implementing Corporate Social Responsibility
11.7.3. The Impact and Measurement of Corporate Social Responsibility

11.8. Responsible Management Systems and Tools

11.8.1. CSR: Corporate Social Responsibility
11.8.2. Essential Aspects for Implementing a Responsible Management Strategy
11.8.3. Steps for the Implementation of a Corporate Social Responsibility Management System
11.8.4. Tools and Standards of CSR

11.9. Multinationals and Human Rights

11.9.1. Globalization, Multinational Corporations and Human Rights
11.9.2. Multinational Corporations and International Law
11.9.3. Legal Instruments for Multinationals in the Field of Human Rights

11.10.  Legal Environment and Corporate Governance

11.10.1.  International Rules on Importation and Exportation
11.10.2.  Intellectual and Industrial Property
11.10.3.  International Labor Law

Module 12. People and Talent Management

12.1. Strategic People Management

12.1.1. Strategic Human Resources Management
12.1.2. Strategic People Management

12.2. Human Resources Management by Competencies

12.2.1. Analysis of the Potential
12.2.2. Remuneration Policy
12.2.3. Career/Succession Planning

12.3. Performance Evaluation and Compliance Management

12.3.1. Performance Management
12.3.2. Performance Management: Objectives and Process

12.4. Innovation in Talent and People Management

12.4.1. Strategic Talent Management Models
12.4.2. Identification, Training and Development of Talent
12.4.3. Loyalty and Retention 
12.4.4. Proactivity and Innovation

12.5. Motivation

12.5.1. The Nature of Motivation 
12.5.2. Expectations Theory
12.5.3. Needs Theory
12.5.4. Motivation and Financial Compensation

12.6. Developing High Performance Teams

12.6.1. Developing High Performance Teams: Agile Teams
12.6.2. Methodologies for Managing High Performance Self-Managed Teams

12.7. Change Management

12.7.1. Change Management
12.7.2. Types of Change Management Processes 
12.7.3. Stages or Phases in Change Management

12.8. Negotiation and Conflict Management

12.8.1. Negotiation 
12.8.2. Conflict Management 
12.8.3. Crisis Management

12.9. Executive Communication

12.9.1. Internal and External Communication in the Business Environment 
12.9.2. Communication Departments 
12.9.3. The Head of Communication of the Company. The Profile of the Dircom

12.10.  Productivity, Attraction, Retention and Activation of Talent

12.10.1.  Productivity 
12.10.2.  Talent Attraction and Retention Levers

Module 13. Economic and Financial Management

13.1. Economic Environment

13.1.1. Macroeconomic Environment and the National Financial System
13.1.2. Financial Institutions
13.1.3. Financial Markets
13.1.4. Financial Assets
13.1.5. Other Financial Sector Entities

13.2. Executive Accounting

13.2.1. Basic Concepts 
13.2.2. The Company's Assets 
13.2.3. The Company's Liabilities 
13.2.4. The Company's Net Worth 
13.2.5. The Income Statement 

13.3. Information Systems and Business Intelligence

13.3.1. Fundamentals and Classification
13.3.2. Cost Allocation Phases and Methods
13.3.3. Choice of Cost Center and Impact

13.4. Budget and Management Control 

13.4.1. The Budgetary Model 
13.4.2. The Capital Budget
13.4.3. The Operating Budget 
13.4.5. The Cash Budget 
13.4.6. Budget Monitoring 

13.5. Financial Management

13.5.1. The Company's Financial Decisions 
13.5.2. The Financial Department
13.5.3. Cash Surpluses
13.5.4. Risks Associated with Financial Management
13.5.5. Risk Management of the Financial Management 

13.6. Financial Planning

13.6.1. Definition of Financial Planning
13.6.2. Actions to Be Taken in Financial Planning
13.6.3. Creation and Establishment of the Business Strategy
13.6.4. The Cash Flow Chart
13.6.5. The Working Capital Chart

13.7. Corporate Financial Strategy

13.7.1. Corporate Strategy and Sources of Financing 
13.7.2. Corporate Financing Financial Products 

13.8. Strategic Financing

13.8.1. Self-financing 
13.8.2. Increase in Shareholder's Equity 
13.8.3. Hybrid Resources 
13.8.4. Financing through Intermediaries

13.9. Financial Analysis and Planning

13.9.1. Analysis of the Balance Sheet
13.9.2. Analysis of the Income Statement
13.9.3. Profitability Analysis

13.10.  Analysis and Resolution of Cases/Problems

13.10.1.  Financial Information on Industria de Diseño y Textil, S.A. (INDITEX)

Module 14. Executive Management

14.1. General Management

14.1.1. The Concept of General Management 
14.1.2. The Role of the CEO
14.1.3. The CEO and their Responsibilities
14.1.4. Transforming the Work of Management

14.2. Manager Functions: Organizational Culture and Approaches

14.2.1. Manager Functions: Organizational Culture and Approaches

14.3. Operations Management 

14.3.1. The Importance of Management
14.3.2. Value Chain
14.3.3. Quality Management

14.4. Public Speaking and Spokesperson Education

14.4.1. Interpersonal Communication
14.4.2. Communication Skills and Influence
14.4.3. Communication Barriers

14.5. Personal and Organizational Communication Tools

14.5.1. Interpersonal Communication
14.5.2. Interpersonal Communication Tools
14.5.3. Communication in the Organization
14.5.4. Tools in the Organization

14.6. Communication in Crisis Situations

14.6.1. Crisis
14.6.2. Phases of the Crisis
14.6.3. Messages: Contents and Moments

14.7. Preparation of a Crisis Plan

14.7.1. Analysis of Possible Problems
14.7.2. Planning
14.7.3. Adequacy of Personnel

14.8. Emotional Intelligence 

14.8.1. Emotional Intelligence and Communication
14.8.2. Assertiveness, Empathy, and Active Listening
14.8.3. Self- Esteem and Emotional Communication

14.9. Personal Branding

14.9.1. Strategies for Personal Brand Development
14.9.2. Personal Branding Laws
14.9.3. Tools for Creating Personal Brands

14.10. Leadership and Team Management

14.10.1. Leadership and Leadership Styles
14.10.2. Leadership Skills and Challenges
14.10.3. Managing Change Processes 
14.10.4. Managing Multicultural Teams

A very complete syllabus that will open the door to a promising professional future"