This exclusive TECH program is a unique proposal to go deeper into Inbound Marketing applied to Personal Brands"

Why Study at TECH?

TECH is the world's largest 100% online business school. It is an elite business school, with a model based on the highest academic standards. A world-class center for intensive managerial skills education. 

TECH is a university at the forefront of technology, and puts all its resources at the student's disposal to help them achieve entrepreneurial success"

At TECH Global University

Innovation

The university offers an online learning model that balances the latest educational technology with the most rigorous teaching methods. A unique method with the highest international recognition that will provide students with the keys to develop in a rapidly-evolving world, where innovation must be every entrepreneur’s focus.

"Microsoft Europe Success Story", for integrating the innovative, interactive multi-video system. 

The Highest Standards

Admissions criteria at TECH are not economic. Students don't need to make a large investment to study at this university. However, in order to obtain a qualification from TECH, the student's intelligence and ability will be tested to their limits. The institution's academic standards are exceptionally high...  

95% of TECH students successfully complete their studies.

Networking

Professionals from countries all over the world attend TECH, allowing students to establish a large network of contacts that may prove useful to them in the future.  

100,000+ executives prepared each year, 200+ different nationalities.

Empowerment

Students will grow hand in hand with the best companies and highly regarded and influential professionals. TECH has developed strategic partnerships and a valuable network of contacts with major economic players in 7 continents.  

500+ collaborative agreements with leading companies.

Talent

This program is a unique initiative to allow students to showcase their talent in the business world. An opportunity that will allow them to voice their concerns and share their business vision. 

After completing this program, TECH helps students show the world their talent. 

Multicultural Context

While studying at TECH, students will enjoy a unique experience. Study in a multicultural context. In a program with a global vision, through which students can learn about the operating methods in different parts of the world, and gather the latest information that best adapts to their business idea. 

TECH students represent more than 200 different nationalities.  

Learn with the best

In the classroom,TECH’s teaching staff discuss how they have achieved success in their companies, working in a real, lively, and dynamic context. Teachers who are fully committed to offering a quality specialization that will allow students to advance in their career and stand out in the business world. 

Teachers representing 20 different nationalities. 

TECH strives for excellence and, to this end, boasts a series of characteristics that make this university unique:   

Analysis

TECH explores the student’s critical side, their ability to question things, their problem-solving skills, as well as their interpersonal skills.  

Academic Excellence

TECH offers students the best online learning methodology. The university combines the Relearning methodology (the most internationally recognized postgraduate learning methodology) with Harvard Business School case studies. A complex balance of traditional and state-of-the-art methods, within the most demanding academic framework.   

TECH is the world’s largest online university. It currently boasts a portfolio of more than 10,000 university postgraduate programs. And in today's new economy, volume + technology = a ground-breaking price. This way, TECH ensures that studying is not as expensive for students as it would be at another university.   

At TECH, you will have access to the most rigorous and up-to-date case analyses in academia” 

This Postgraduate diploma offers comprehensive instruction focused on the techniques of personal branding, from strategic aspects to the measurement of results. Designed with a pioneering pedagogical methodology, such as Relearning, the Postgraduate diploma is taught in a 100% online format, which allows great flexibility for students. In this way, they will be able to acquire the knowledge  autonomously and in a personalized way, with the constant support of experts in the field. This will allow them to immediately apply the latest personal branding techniques to their own brand or in that of their clients. 

For 6 months you will have access to a high-level syllabus with the most up-to-date information in the industry"

Syllabus

The Postgraduate diploma in Inbound Marketing for Personal Brands of TECH Global University is an intensive program that prepares you to face challenges and business decisions in the Digital Marketing field. 

The content of the Postgraduate diploma in Social Media Branding is designed to promote the development of managerial skills that allow for more rigorous decision making in uncertain environments. 

Over the course of 600 hours, the student analyzes a plethora of practical cases through individual and team work. It is, therefore, an authentic immersion in real business situations. 

This Postgraduate diploma deals in depth with Social Media Branding, visibility and engagement strategies, Personal Branding on LinkedIn, the most pioneering tools of Inbound and Email Marketing and the application of KPI's, among other topics. In this way, it is designed to train professionals who understand Inbound Marketing from a strategic, international and innovative perspective. 

A plan designed for you, focused on improving your career and preparing you to achieve excellence in leadership and business management. A program that understands your needs and those of your company through innovative content based on the latest trends , and supported by the best educational methodology and an exceptional faculty, which will give you the skills to solve critical situations in a creative and efficient way.

This Postgraduate diploma takes place over 6 months and is divided into 4 modules:

Module 1 Social Media Branding. Visibility and engagement strategy on Instagram, Twitter, Facebook and TikTok

Module 2 Personal branding on LinkedIn. Visibility and engagement strategies on LinkedIn

Module 3 Strategies, techniques and tools for inbound and e-mail marketing for the construction and generation of personal branded content

Module 4 KPIs Personal brand impact: metrics for measuring results and multi-sector success stories

Where, When and How is it Taught?

TECH offers you the possibility to study this Postgraduate diploma in Inbound Marketing for Personal Brands completely online. Throughout the 6 months of the program, you will be able to access all its contents of at any time, allowing you to manage your study time.

Module 1. Social Media Branding. Visibility and engagement strategy on Instagram, Twitter, Facebook and TikTok

1.1. Social Media Branding: Relevance to personal branding 

1.1.1. Role of personal branding in social networks 
1.1.2. Online management platforms: Speaker of the personal brand 
1.1.3. The pillars of a good personal branding strategy in the digital world

1.2. Strategic approach as the basis of Social Media Branding 

1.2.1. The role of research and active listening for personal branding strategy 
1.2.2. Analysis of the competition in social networks 
1.2.3. Identifying the target audience for the personal branding strategy 

1.3. Social media branding 

1.3.1. Development of a social media plan for personal branding
1.3.2. Identifying the objectives of the personal brand on social networks 
1.3.3. KPIs to analyze results 

1.4. Engagement and visibility strategies for personal branding 

1.4.1. Online ecosystem: definition of the digital presence and selection of platforms
1.4.2. Factors that drive engagement in social networks 
1.4.3. Visibility in social networks and best practices 

1.5. Creating a coherent digital presence 

1.5.1    Creating a coherent brand image on social networks: visual identity, verbal anchors and style guides on social networks
1.5.2. The brand message and the role of content in the success of the strategy 
1.5.3. Differentiation of the personal brand in the digital world 

1.6. Content strategy: creating a content strategy for social networks that reflects the brand identity and connects with the audience

1.6.1. Content creation process for different social media platforms 
1.6.2. The importance of storytelling in social media personal branding 
1.6.3. Creating a publication calendar to maintain a constant and consistent online presence 

1.7. Using Instagram for personal branding 

1.7.1. Why be on Instagram: reports and audiences 
1.7.2. Understanding the algorithm for designing content strategy on Instagram
1.7.3. Best practices to increase engagement and visibility 
1.7.4. KPIs Measurement and analysis of results on Instagram 

1.8. Using Facebook for personal branding 

1.8.1. Why be on Facebook. Reports and audiences 
1.8.2. Understanding the algorithm for the design of the content strategy on Facebook
1.8.3. Best practices to increase engagement and visibility
1.8.4. KPIs Measurement. Analysis of results on Facebook 

1.9. Using Twitter for Personal Branding 

1.9.1. Why be on Twitter: reports and audiences 
1.9.2. Best practices to increase engagement and visibility 
1.9.3. KPIs Measuring and analyzing results on Twitter 

1.10. Using Tiktok for personal branding 

1.10.1. Why be on Tiktok: reports and audiences 
1.10.2. Best practices to increase engagement and visibility 
1.10.3. KPIs Measurement and analysis of results in Tiktok 

Module 2. Personal branding on LinkedIn. Visibility and engagement strategies for building a Personal branding on LinkedIn

2.1. Strengthening the User Profile LinkedIn User Profile 

2.1.1. Analysis of a LinkedIn user profile 
2.1.2. Clarification of the objectives of using of LinkedIn 
2.1.3. Identification of areas for improvement in the LinkedIn profile 

2.2. Constructing the audience of followers on LinkedIn 

2.2.1. Definition of the LinkedIn audience 
2.2.2. Tailoring the message to the audience on LinkedIn 
2.2.3. Building an audience from LinkedIn posts 

2.3. Community of reference on LinkedIn 

2.3.1. Finding content leaders on LinkedIn 
2.3.2. Identifying other community members on LinkedIn 
2.3.3. Interacting and collaborating with other community members on LinkedIn 

2.4. Connecting with active users on LinkedIn 

2.4.1. Importance of finding active users on LinkedIn 
2.4.2. Writing an invitation to connect on LinkedIn 
2.4.3. Interacting with new contacts on LinkedIn 

2.5. Developing a solid content strategy through thematic pillars thematic pillars 

2.5.1. Identification and positioning of the thematic pillars
2.5.2. Identification of the thematic pillars in the strategy 
2.5.3. Development and maintenance of the thematic pillars over time

2.6. Linking the thematic pillars to the personal story. The importance of emotion 

2.6.1. Identification of stories related to the thematic pillars that build credibility and viral potential
2.6.2. How to tell effective stories on LinkedIn 
2.6.3. How to connect personal stories with key messages on LinkedIn 
2.6.4. Creating a personal story for a first post on LinkedIn 
2.6.5. post on LinkedIn 

2.7. Generating impactful content on LinkedIn. Importance of inspiring and teaching 

2.7.1. Use of technical or scientific data related to thematic pillars to create educational content 
2.7.2. Benchmarking: case studies of viral content creators on LinkedIn using these techniques 
2.7.3. Translating analysis into practice 

2.8. Preparing Posts for LinkedIn 

2.8.1. Selecting the content and format with the greatest potential for posts on LinkedIn 
2.8.2. Creating a variety of formats and styles for posts on LinkedIn 
2.8.3. Publication and follow-up of the first posts on LinkedIn 

2.9. Growing your LinkedIn account: followers and engagement 

2.9.1. Importance of LinkedIn follower monitoring 
2.9.2. Monitoring follower growth on LinkedIn 
2.9.3. Using follower data on LinkedIn 

2.10. Evaluation and adjustment of the editorial strategy 

2.10.1. Identifying trends and patterns in audience behavior 
2.10.2. Reinforcement of strengths and weaknesses to improve the editorial strategy
2.10.3. Digital tools for advanced use of LinkedIn 
2.10.4. Optimal use of LinkedIn as an instrument to strengthen the digital personal brand

Module 3. Strategies, techniques and tools for inbound and e Email marketing for the construction and generation of Personal brand

3.1. Estrategias de Inbound Marketing aplicado a la marca personal 

3.1.1. Inbound Methodology. Objectives 
3.1.2. Attraction strategy 
3.1.3. Interaction strategy 
3.1.4. Delight strategy 

3.2. Content Creation 

3.2.1. Identification of the thematic pillars the content to develop 
3.2.2. Educational vs. non-educational content 
3.2.3. The 20 content ideas that help personal brand growth 
3.2.4. Inspirational examples of personal branding 

3.3. Tools to curate content and foster creativity

3.3.1. Feedly 
3.3.2. Google Alerts 
3.3.3. Buzzsumo 
3.3.4. Other Tools 

3.4. Planning and productivity for content creation 

3.4.1. Design of an editorial calendar 
3.4.2. Content creation based on business objectives 
3.4.5. Media Planning Tools Google Drive, Notion, Asana, Trello 

3.5. Visual design and tools for the creation of visual digital content 

3.5.1. Correct use of the color palette, logo and branding 
3.5.2. Personal brand photography 
3.5.3. Canva Advanced practical workshop 

3.6. Funnels Sales for personal brands 

3.6.1. The Usefulness Funnels Sales for personal brands 
3.6.2. Function of a funnel. Phases 
3.6.3. Relationship between content types and conversion rate 

3.7. Conversion of followers to leads 

3.7.1. Lead: importance for building a personal brand 
3.7.2. LinkedIn profile orientation to maximize lead acquisition 
3.7.3. Instagram profile orientation to maximize lead acquisition 
3.7.4. Optimization of your personal website to capture leads 

3.8. Designing e-Mail Marketing a strategy

3.8.1. Importance e-Mail Marketing a strategy 
3.8.2. Free email marketing tools to create a relationship with subscribers
3.8.3. Presence in the buyer persona's mind: the newsletter 

3.9. Marketing Automation for personal branding 

3.9.1. The incentive to enter the community 
3.9.2. The importance of the first welcome sequence 
3.9.3. Example of a welcome sequence that helps to generate sales 

3.10. The podcast: a new key channel in the Inbound Marketing Strategy 

3.10.1. Creating a podcast. Steps to Follow 
3.10.2. Formats and types of content 
3.10.3. Diffusion and visibility of the podcast 

Module 4. KPIs Personal brand impact: Metrics for measuring results and multi-industry success stories

4.1. Personal branding KPIs: Application 

4.1.1. Definition and importance of establishing KPIS    
4.1.2. Types of KPIs and key indicators for measuring the success of personal branding
4.1.3. The role of vision and personal brand positioning in KPIs 

4.2. Selecting the right KPIs to measure your personal brand success 

4.2.1. Variables for selecting relevant KPIs in the personal branding strategy 
4.2.2. Identification of the objectives of the personal brand: Definition of personal brand personal brand objectives to establish appropriate KPIs 
4.2.3. Prioritization of KPIs according to the established objectives and goals 

4.3. Types of tangible KPIs for personal branding 

4.3.1. Analysis of scope KPIs 
4.3.2. Analysis of interaction KPIs 
4.3.3. Analysis of conversion KPIs 

4.4. Types of "intangible" KPIs for personal branding 

4.4.1. Analysis of reputation KPIs 
4.4.2. Analysis of influence KPIs 
4.4.3. Analysis of credibility KPIs 

4.5. Personal branding in influence 

4.5.1. The figure of the influencer. Typologies of influencers 
4.5.2. Approach to influencer marketing 
4.5.3. Benefits, choice and KPIs 

4.6. Interpretation of KPIs: monitoring, measuring and optimizing and optimization 

4.6.1. Monitoring: implementation of a system for monitoring and measuring KPIs for personal branding 
4.6.2. Measurement Data interpretation 
4.6.3. Optimization: aspects to be assessed in order to adjust the strategy according to the KPIs 
4.6.4. Final Recommendations 

4.7. Case analysis: personal branding in entrepreneurs and freelancers 

4.7.1. Case 1: Presentation, analysis of digital strategy and best practices
4.7.2. Case 2: Presentation, analysis of digital strategy and best practices
4.7.3. Case 3: Presentation, analysis of digital strategy and best practices

4.8. Case analysis: personal branding in Influencers 

4.8.1. Case 1: Presentation, analysis of digital strategy and best practices
4.8.2. Case 2: Presentation, analysis of digital strategy and best practices
4.8.3. Case 3: Presentation, analysis of digital strategy and best practices

4.9. Case analysis: personal branding in athletes 

4.9.1. Case 1: Presentation, analysis of digital strategy and best practices
4.9.2. Case 2: Presentation, analysis of digital strategy and best practices
4.9.3. Case 3: Presentation, analysis of digital strategy and best practices

4.10. Case analysis: personal branding in employed professionals 

4.10.1. Case 1: Presentation, analysis of digital strategy and best practices
4.10.2. Case 2: Presentation, analysis of digital strategy and best practices
4.10.3. Case 3: Presentation, analysis of digital strategy and best practices

A syllabus that will show you the most important KPI's to analyze the results of Inbound Marketing applied to Personal Branding”