With this Postgraduate diploma based on Relearning, you will stand out for analyzing in detail the ethical and regulatory risks linked to the use of Artificial Intelligence in financial decision making” 

Why Study at TECH?

TECH is the world's largest 100% online business school. It is an elite business school, with a model based on the highest academic standards. A world-class center for intensive managerial skills education.   

TECH is a university at the forefront of technology, and puts all its resources at the student's disposal to help them achieve entrepreneurial success"

At TECH Global University

Innovation

The university offers an online learning model that balances the latest educational technology with the most rigorous teaching methods. A unique method with the highest international recognition that will provide students with the keys to develop in a rapidly-evolving world, where innovation must be every entrepreneur’s focus.

"Microsoft Europe Success Story", for integrating the innovative, interactive multi-video system. 

The Highest Standards

Admissions criteria at TECH are not economic. Students don't need to make a large investment to study at this university. However, in order to obtain a qualification from TECH, the student's intelligence and ability will be tested to their limits. The institution's academic standards are exceptionally high...  

95% of TECH students successfully complete their studies.

Networking

Professionals from countries all over the world attend TECH, allowing students to establish a large network of contacts that may prove useful to them in the future.  

100,000+ executives prepared each year, 200+ different nationalities.

Empowerment

Students will grow hand in hand with the best companies and highly regarded and influential professionals. TECH has developed strategic partnerships and a valuable network of contacts with major economic players in 7 continents.  

500+ collaborative agreements with leading companies.

Talent

This program is a unique initiative to allow students to showcase their talent in the business world. An opportunity that will allow them to voice their concerns and share their business vision. 

After completing this program, TECH helps students show the world their talent.

Multicultural Context

While studying at TECH, students will enjoy a unique experience. Study in a multicultural context. In a program with a global vision, through which students can learn about the operating methods in different parts of the world, and gather the latest information that best adapts to their business idea.

TECH students represent more than 200 different nationalities.  

Learn with the best

In the classroom, TECH’s teaching staff discuss how they have achieved success in their companies, working in a real, lively, and dynamic context. Teachers who are fully committed to offering a quality specialization that will allow students to advance in their career and stand out in the business world. 

Teachers representing 20 different nationalities. 

TECH strives for excellence and, to this end, boasts a series of characteristics that make this university unique:   

Analysis

TECH explores the student’s critical side, their ability to question things, their problem-solving skills, as well as their interpersonal skills.  

Academic Excellence

TECH offers students the best online learning methodology. The university combines the Relearning method (postgraduate learning methodology with the best international valuation) with the Case Study. Tradition and vanguard in a difficult balance, and in the context of the most demanding educational itinerary. 

TECH is the world’s largest online university. It currently boasts a portfolio of more than 10,000 university postgraduate programs. And in today's new economy, volume + technology = a ground-breaking price. This way, TECH ensures that studying is not as expensive for students as it would be at another university.   

At TECH, you will have access to the most rigorous and up-to-date case analyses in academia” 

This program has been written by a group of experts in Enterprise Digital Transformation, so the student is accessing a top quality teaching material, with the endorsement of the vast experience of its authors in the field. The theoretical contents are supported in turn by audiovisual material, making the teaching load lighter and more enjoyable for the students themselves. 

This program will be decisive when it comes to submitting your applications for higher technology positions” 

Syllabus

The content of the Postgraduate diploma in Enterprise Digital Transformation is designed to promote the development of the necessary skills in the digital and business sector, with a focus on the new existing business channels. 

Throughout the 540 hours that the program lasts, students will study real cases in which they will see applied all the knowledge taught, so it is a qualification with an eminently practical nature. 

A syllabus that seeks the professional improvement of its students through academic excellence, with first class educational material and the most avant-garde learning methodologies to ensure the acquisition of all the knowledge and skills taught. 

This Postgraduate diploma takes place over 6 months and is divided into 3 modules: 

Module 1. Digital Impact on Business: New Digital Business Models
Module 2. Enterprise Digital Transformation: Areas Affected by the Transformation
Module 3. New Trends in Digital Transformation and their Impact on Businesses

Where, when, and how it is taught

TECH offers the possibility of taking this program completely online. Throughout the 6 months of the educational program, the students will be able to access all the contents of this program at any time, allowing them to self-manage their study time. 

Module 1. Digital Impact on Business: New Digital Business Models

1.1. Internet and its Impact on Society

1.1.1. Internet Development and its Social Impact
1.1.2. Web 1.0 Starts
1.1.3. Connectivity
1.1.4. Future New Trends

1.2. The Internet as a Means of Communication: Social and Economic Change

1.2.1. The Media
1.2.2. Contribution of the Internet as a Means of Communication
1.2.3. Inconveniences

1.3. Web 2.0: A Paradigm Shift

1.3.1. Internet 2.0
1.3.2. The ClueTrain Manifesto
1.3.3. The New Communication Paradigm and the New Consumer
1.3.4. Cell Phone

1.4. Business Models

1.4.1. Business Model
1.4.2. Revenue Generation
1.4.3. Target Audience
1.4.4. The Competition
1.4.5. Value Proposition

1.5. Competing in the Digital Economy

1.5.1. New Developments in the Digital Economy
1.5.2. Increased Competition
1.5.3. Innovations and Their Impact

1.6. Business Models of the Digital Economy I: Advertising

1.6.1. Content Based Business Models
1.6.2. Advertising
1.6.3. Affiliation

1.7. Business Models of the Digital Economy II: Transactions

1.7.1. Online Stores
1.7.2. Marketplaces
1.7.3. Subscription
1.7.4. Sharing Economy
1.7.5. Freemium

1.8. Business Models of the Digital Economy III: Products and Services

1.8.1. Products
1.8.2. Services
1.8.3. Information
1.8.4. Community

1.9. Competition Based on New Business Models

1.9.1. Contribution Value vs. Revenue
1.9.2. Revenue Models Development
1.9.3. Competing in the New Digital Environment

1.10. Development of Projects in the Digital Economy

1.10.1. Valuation of Companies
1.10.2. Priorities
1.10.3. Procurement Policy
1.10.4. Financing

Module 2. Enterprise Digital Transformation: Areas Affected by the Transformation

2.1. Digital Transformation

2.1.1. The New Industrial Revolution
2.1.2. Growing in a Digital Environment
2.1.3. Corporate Culture in a Digital Environment
2.1.4. Digital Native Companies

2.2. Organizational Culture and Leadership

2.2.1. Initial Analysis, Identifying the Degree of Maturity of the Organization in the Aspects of Leadership and Digitalization
2.2.2. Definition of Strategic Objectives for Digital Transformation
2.2.3. Development of a Strategic Plan, Identifying Initiatives and Needs. Prioritizing Those Important Ones Considered in the Strategic Objectives
2.2.4. Leadership in Digital Transformation
2.2.5. Measurement and Monitoring of Strategic Objectives

2.3. IT Department

2.3.1. New Roles in the Organization
2.3.2. Tools for Use in IT
2.3.3. Digital Transformation Leadership by the IT Department

2.4. Customer Digitization

2.4.1. Factors that Influence Customer Loyalty
2.4.2. Customer Orientation: A Key Strategy
2.4.3. Understand Customer Behavior
2.4.4. Use of Data to Learn About the Customer
2.4.5. Corporate Reputation, Customer Satisfaction, Efficiency

2.5. From HR to People Management

2.5.1. Changes from the HR Point of View
2.5.2. New Digital Skills for the New Workers
2.5.3. Digital Experts vs. Digital Talent
2.5.4. Talent Selection Tools
2.5.5. Data-Driven Decision Making

2.6. Marketing and Sales

2.6.1. From Interrupting the Conversation to Being Part of it with Relevant Content
2.6.2. Transmit Emotions from Our Digital Assets in an Immersive Way
2.6.3. Integrate Commerce + Mobile + Social + AI to Achieve Impact to Accelerate Purchase
2.6.4. Hyper-Localization: Local is Global, Breaking the Paradigms of Commerce
2.6.5. Social Intelligence: From Big Data to Small Data to Predict Behaviors

2.7. Purchasing Department

2.7.1. Revaluation of the Purchasing Department
2.7.2. New Functionalities and Roles
2.7.3. More Effective Supply Chain Optimization
2.7.4. Skills and Capabilities of Purchasing Personnel

2.8. Industry 4.0

2.8.1. Mobile Internet and M2M Communication are the Foundation of IoT
2.8.2. Data Analysis (Big Data) will make it Possible to Identify Patterns and Interdependencies, Find Inefficiencies, and Even Predict Future Events
2.8.3. Applications and Infrastructures Offered in the Cloud

2.9. Financial Department

2.9.1. Data Analytics: Automated Data Analysis
2.9.2. Fact-Based Analysis of Actual Processes and Events
2.9.3. Artificial Intelligence for the Development of New Financial Models
2.9.4. Automation of the Most Repetitive Processes
2.9.5. Control of Operations by Blockchain

2.10. Logistics Department

2.10.1. Customer Experience
2.10.2. New Digital Profiles for Logistics
2.10.3. Leadership
2.10.4. Digital Platforms

Module 3. New Trends in Digital Transformation and their Impact on Businesses

3.1. Internet Evolution

3.1.1. Evolution of the Digital Ecosystem
3.1.2. New Digital Trends
3.1.3. New Customer and Future Customer

3.2. Ecommerce 2.0: Trends

3.2.1. From 1.0 to 2.0
3.2.2. Emotional Selling
3.2.3. Sharing Economy
3.2.4. New Trends in Online Sales

3.3. CRO y Growth Hacking

3.3.1. Importance of Conversion
3.3.2. CRO
3.3.3. Growth Hacking

3.4. Big Data and Data Science

3.4.1. The Importance of Data
3.4.2. Big Data
3.4.3. Data Scientist Role

3.5. Internet of Things (IoT)

3.5.1. IoT Analysis
3.5.2. Impact on the Company
3.5.3. Wearables
3.5.4. Connected Home

3.6. Industry 4.0

3.6.1. New Trends
3.6.2. The Makers
3.6.3. New Industrial Production and Robotization

3.7. Digital Marketing Trends

3.7.1. Programmatic
3.7.2. Video
3.7.3. Content: Native Advertising

3.8. Internet 3.0 Semantic Web

3.8.1. Where the Network is Evolving To
3.8.2. Robot Assistants: Alexa, Siri and Google Assistant
3.8.3. Semantic Web

3.9. Future of Relationships: The Privacy Challenge

3.9.1. Privacy Challenge
3.9.2. Data Protection Regulation
3.9.3. Consumer Privacy

3.10. New Technological Horizons

3.10.1. New Trends
3.10.2. The Blockchain
3.10.3. Future Developments and New Challenges
3.10.4. Upcoming Technologies

This academic itinerary is exclusive to TECH and you will be able to develop it at your own pace thanks to its 100% online Relearning methodology"