Get the best way to specialize in Cybersecurity in IoT, thanks to the Masterclass taught by a world-class teacher" 

Why Study at TECH?

TECH is the world's largest 100% online business school. It is an elite business school, with a model based on the highest academic standards. A world-class centre for intensive managerial skills training.   

TECH is a university at the forefront of technology, and puts all its resources at the student's disposal to help them achieve entrepreneurial success"

At TECH Global University

Innovation

The university offers an online learning model that combines the latest educational technology with the most rigorous teaching methods. A unique method with the highest international recognition that will provide students with the keys to develop in a rapidly-evolving world, where innovation must be every entrepreneur’s focus.

"Microsoft Europe Success Story", for integrating the innovative, interactive multi-video system.  

The Highest Standards

Admissions criteria at TECH are not economic. Students don't need to make a large investment to study at this university. However, in order to obtain a qualification from TECH, the student's intelligence and ability will be tested to their limits. The institution's academic standards are exceptionally high...  

95% of TECH students successfully complete their studies.

Networking

Professionals from countries all over the world attend TECH, allowing students to establish a large network of contacts that may prove useful to them in the future.  

100,000+ executives trained each year, 200+ different nationalities.

Empowerment

Students will grow hand in hand with the best companies and highly regarded and influential professionals. TECH has developed strategic partnerships and a valuable network of contacts with major economic players in 7 continents.  

500+ collaborative agreements with leading companies.

Talent

This program is a unique initiative to allow students to showcase their talent in the business world. An opportunity that will allow them to voice their concerns and share their business vision. 

After completing this program, TECH helps students show the world their talent. 

Multicultural Context

While studying at TECH, students will enjoy a unique experience. Study in a multicultural context. In a program with a global vision, through which students can learn about the operating methods in different parts of the world, and gather the latest information that best adapts to their business idea. 

TECH students represent more than 200 different nationalities.   

Learn with the best

In the classroom, TECH teaching staff discuss how they have achieved success in their companies, working in a real, lively, and dynamic context. Teachers who are fully committed to offering a quality specialization that will allow students to advance in their career and stand out in the business world. 

Teachers representing 20 different nationalities. 

TECH strives for excellence and, to this end, boasts a series of characteristics that make this university unique:   

Analysis

TECH explores the student’s critical side, their ability to question things, their problem-solving skills, as well as their interpersonal skills.  

Academic Excellence

TECH offers students the best online learning methodology. The university combines the Relearning method (a postgraduate learning methodology with the highest international rating) with the Case Study. A complex balance between tradition and state-of-the-art, within the context of the most demanding academic itinerary.  

TECH is the world’s largest online university. It currently boasts a portfolio of more than 10,000 university postgraduate programs. And in today's new economy, volume + technology = a ground-breaking price. This way, TECH ensures that studying is not as expensive for students as it would be at another university.  

At TECH, you will have access to the most rigorous and up-to-date case studies in the academic community”

TECH Global University's Postgraduate diploma in E-Commerce covers the many facets of e-commerce, giving students a clearer vision of the fundamental pillars that have made companies such as Aliexpress and Ebay successful.
A program that takes place over 6 months during which the student will be laying the foundations for professional success in the field of e-commerce.

A bright future awaits you in charge of e-businesses that succeed with your entrepreneurial vision and professional know-how"  

Syllabus

The content of the Postgraduate diploma in E-Commerce is designed to promote the development of managerial skills that enable more rigorous decision-making in uncertain environments. 

Throughout 675 hours of training, the student analyzes a multitude of practical cases through individual and team work. It is, therefore, an authentic immersion in real business situations. 

This Postgraduate diploma deals in depth with the digital world and the establishment of e-commerce in companies and is designed to provide a strong education for executives who understand digital marketing from a strategic, international and innovative perspective. 

This Postgraduate diploma takes place over 6 months and is divided into 5 modules: 

Module 1. Digital Marketing and e-Commerce
Module 2. Search Engine Marketing 
Module 3. Digital Communication and Online Reputation
Module 4. Performance and Inbound Marketing
Module 5. Web Analytics and Marketing Analytics

Where, When and How is it Taught?

TECH offers you the possibility of taking this program completely online. Throughout the 6 months of training, you will be able to access all the contents of this program at any time, allowing you to self-manage your study time. 

Module 1. Digital Marketing and e-Commerce

1.1. Digitale-Commerce Management

1.1.1. New e-Commerce Business Models 
1.1.2. Planning and Developing an e-Commerce Strategic Plan.
1.1.3. Technological Structure in e-Commerce

1.2. e-Commerce Operations and Logistics

1.2.1. How to Manage Fulfillment?
1.2.2. Digital Point-of-Sale Management.
1.2.3. Contact Center Management
1.2.4. Automation in Management and Monitoring Processes

1.3. Implementing e-Commerce Techniques

1.3.1. Social Media and Integration in the E-Commerce Plan.
1.3.2. Multichannel Strategy
1.3.3. Personalizing Dashboards

1.4. Digital Pricing

1.4.1. Online Payment Methods and Payment Gateways
1.4.2. Electronic Promotions
1.4.3. Digital Price Timing
1.4.4. e-Auctions

1.5. From e-Commerce to m-Commerce and s-Commerce

1.5.1. e-Marketplace Business Models
1.5.2. s-Commerce and Brand Experience
1.5.3. Purchase via Mobile Devices

1.6. Customer Intelligence: from e-CRM to s-CRM

1.6.1. Integrating the Consumer in the Value Chain 
1.6.2. Online Research and Loyalty Techniques
1.6.3. Planning a Customer Relationship Management Strategy

1.7. Digital Marketing Trade

1.7.1. Cross Merchandising
1.7.2. Designing and Managing Facebook Ads Campaigns
1.7.3. Designing and Managing Google Adwords Campaigns

1.8. Online Marketing for e-Commerce

1.8.1. Inbound marketing
1.8.2. Display and Programmatic Purchasing
1.8.3. Communication Plan

Module 2. Search Engine  Marketing 

2.1. How Search Engines Work

2.1.1. Indicators and Indexes
2.1.2. Algorithms
2.1.3. SEO and Corporate Branding

2.2. SEO Analysis

2.2.1. Determining KPIs
2.2.2. Generating Scripts and Alerts
2.2.3. Optimization of Images, Videos and Other Elements
2.2.4. Linkbuilding

2.3. Technical SEO

2.3.1. Web Performance Optimization
2.3.2. Real Time and Content
2.3.3. Relevant Tagging and Headers
2.3.4. Advanced WPO Techniques

2.4. SEO and e-Commerce

2.4.1. Conversion Rate Optimization
2.4.2. Google Search Console
2.4.3. Social Proof and Viralization
2.4.4. Navigation and Indexability

2.5. Keyword Hunting for SEM

2.5.1. Adwords Keyword Tool
2.5.2. Google Suggest
2.5.3. Insights for Search
2.5.4. GoogleTrends

2.6. SEM and Google Ads 

2.6.1. Google Shopping
2.6.2. Google Display Network
2.6.3. Google Ads Mobile 
2.6.4. YouTube Advertising

2.7. Facebook Ads

2.7.1. PPC/PPF (Pay-Per-Fan) Adverts
2.7.2. Creating Facebook Ads
2.7.3. Facebook Power Editor
2.7.4. Campaign Optimization

2.8. SEM Strategy and Measurement

2.8.1. Quality Score 
2.8.2. Site Links
2.8.3. KPIs
2.8.4. Impressions, Clicks, Conversions. Revenue, ROI, CPA

Module 3. Digital Communication and Online Reputation

3.1. Web 2.0 or the Social Web

3.1.1. Organization in the Age of Conversation
3.1.2. Web 2.0 Is All About People
3.1.3. Digital Environment and New Communication Formats

3.2. Digital Communication and Reputation

3.2.1. Online Reputation Report
3.2.2. Netiquette and Good Practices on Social Media
3.2.3. Branding and Networking 2.0

3.3. Designing and Planning an Online Reputation Plan

3.3.1. Overview of the Main Social Media in Spain BORRAR 
3.3.2. Brand Reputation Plan
3.3.3. General Metrics, ROI, and Social CRM 
3.3.4. Online Crisis and Reputational SEO

3.4. General, Professional, and Microblogging Platforms

3.4.1. Facebook
3.4.2. LinkedIn
3.4.3. Twitter

3.5. Video, Image, and Mobility Platforms

3.5.1. YouTube
3.5.2. Instagram
3.5.3. Flickr
3.5.4. Vimeo
3.5.5. Pinterest

3.6. Content and Storytelling Strategy

3.6.1. Corporate Blogging
3.6.2. Content Marketing Strategy 
3.6.3. Creating a Content Plan 
3.6.4. Content Curation Strategy 

3.7. Social Media Strategies

3.7.1. Corporate PR and Social Media
3.7.2. Defining the Strategy to Be Followed in Each Medium
3.7.3. Analysis and Evaluation of Results

3.8. Community Management

3.8.1. Functions, Duties, and Responsibilities of the Community Manager
3.8.2. Social Media Manager
3.8.3. Social Media Strategist

3.9. Social Media Plan

3.9.1. Designing a Social Media Plan
3.9.2. Schedule, Budget, Expectations and Follow-up
3.9.3. Contingency Protocol in Case of Crisis

3.10. Online Monitoring Tools 

3.10.1. Management Tools and Desktop Applications 
3.10.2. Monitoring and Research Tools

Module 4. Performance and Inbound Marketing

4.1. Permission Marketing

4.1.1. How to Obtain a User’s Permission
4.1.2. Personalizing the Message
4.1.3. Mail Confirmation or Double Opt-in

4.2. Strategy and Performance Techniques

4.2.1. Performance Marketing: Results 
4.2.2. Digital Media Mix
4.2.3. The Importance of the Funnel

4.3. Affiliate Campaign Development

4.3.1. Agencies and Affiliate Programs 
4.3.2. Post View 
4.3.3. Defining Affiliate Programs 
4.3.4. Display and Campaign Optimization

4.4. Launching an Affiliate Program

4.4.1. Affiliation and Direct Affiliation Networks
4.4.2. Results Analysis and Monitoring
4.4.3. Fraud Control

4.5. Developing E-Mail Campaigns

4.5.1. Lists of Subscribers, Leads, and Customers
4.5.2. E-Mail Marketing Tools and Resources
4.5.3. Online Writing for E-Mail Marketing Campaigns

4.6. E-Mail Marketing Metrics

4.6.1. List Metrics
4.6.2. Newsletter Delivery Metrics
4.6.3. Conversion Metrics

4.7. Inbound Marketing 

4.7.1. Effective Inbound Marketing
4.7.2. The Benefits of Inbound Marketing
4.7.3. Measuring the Success of Inbound Marketing

4.8. Target Research

4.8.1. Consumer Intent Modelling and Buyer Personas
4.8.2. Customer Journey Mapping 
4.8.3. Content Strategy

4.9. Content Optimization 

4.9.1. Content Optimization for Search Engines 
4.9.2. Content Creation
4.9.3. Content Dynamization

4.10. Conversion

4.10.1. Lead Capturing and CRO
4.10.2. Lead Nurturing and Marketing Automation

Module 5. Web Analytics and Marketing Analytics

5.1. Web Analysis

5.1.1. The Fundamentals of Web Analytics
5.1.2. Classic Media vs Digital Media
5.1.3. The Web Analyst's Basic Methodology

5.2. Google Analytics

5.2.1. Configuring an Account
5.2.2. Javascript Tracking API
5.2.3. Customized Reports and Segments

5.3. Qualitative Analysis

5.3.1. Research Techniques Applied in Web Analytics
5.3.2. Customer journey
5.3.3. Purchase Funnel 

5.4. Digital Metrics

5.4.1. Basic Metrics.
5.4.2. Ratios
5.4.3. Setting Objectives and KPIs

5.5. Strategy Analysis Areas

5.5.1. Web Traffic Acquisition
5.5.2. Activation
5.5.3. Conversion
5.5.4. Loyalty

5.6. Data Science and Big Data

5.6.1. Business Intelligence
5.6.2. Methodology and Analysis of Large Volumes of Data
5.6.3. Data Extraction, Processing, and Loading

5.7. Data Visualization

5.7.1. Viewing and Interpreting Dashboards 
5.7.2. Converting Data into a Value
5.7.3. Integrating Sources
5.7.4. Presenting Reports

5.8. Web Analytics Tools 

5.8.1. Technological Basis of WA Tool
5.8.2. Logs and Tags
5.8.3. Basic and Ad-hoc Labeling

A high-level program for professionals seeking excellence”