With this Postgraduate diploma, you will use Artificial Intelligence tools to lead Digital Marketing and E-Commerce Automation teams”

Why Study at TECH?

TECH is the world's largest 100% online business school. It is an elite business school, with a model based on the highest academic standards. A world-class center for intensive managerial skills education.   

TECH is a university at the forefront of technology, and puts all its resources at the student's disposal to help them achieve entrepreneurial success"

At TECH Global University

Innovation

The university offers an online learning model that balances the latest educational technology with the most rigorous teaching methods. A unique method with the highest international recognition that will provide students with the keys to develop in a rapidly-evolving world, where innovation must be every entrepreneur’s focus.

"Microsoft Europe Success Story", for integrating the innovative, interactive multi-video system. 

The Highest Standards

Admissions criteria at TECH are not economic. Students don't need to make a large investment to study at this university. However, in order to obtain a qualification from TECH, the student's intelligence and ability will be tested to their limits. The institution's academic standards are exceptionally high...  

95% of TECH students successfully complete their studies.

Networking

Professionals from countries all over the world attend TECH, allowing students to establish a large network of contacts that may prove useful to them in the future.  

100,000+ executives prepared each year, 200+ different nationalities.

Empowerment

Students will grow hand in hand with the best companies and highly regarded and influential professionals. TECH has developed strategic partnerships and a valuable network of contacts with major economic players in 7 continents.  

500+ collaborative agreements with leading companies.

Talent

This program is a unique initiative to allow students to showcase their talent in the business world. An opportunity that will allow them to voice their concerns and share their business vision. 

After completing this program, TECH helps students show the world their talent.

Multicultural Context

While studying at TECH, students will enjoy a unique experience. Study in a multicultural context. In a program with a global vision, through which students can learn about the operating methods in different parts of the world, and gather the latest information that best adapts to their business idea.

TECH students represent more than 200 different nationalities.  

Learn with the best

In the classroom, TECH’s teaching staff discuss how they have achieved success in their companies, working in a real, lively, and dynamic context. Teachers who are fully committed to offering a quality specialization that will allow students to advance in their career and stand out in the business world. 

Teachers representing 20 different nationalities. 

TECH strives for excellence and, to this end, boasts a series of characteristics that make this university unique:   

Analysis

TECH explores the student’s critical side, their ability to question things, their problem-solving skills, as well as their interpersonal skills.  

Academic Excellence

TECH offers students the best online learning methodology. The university combines the Relearning method (postgraduate learning methodology with the best international valuation) with the Case Study. Tradition and vanguard in a difficult balance, and in the context of the most demanding educational itinerary. 

TECH is the world’s largest online university. It currently boasts a portfolio of more than 10,000 university postgraduate programs. And in today's new economy, volume + technology = a ground-breaking price. This way, TECH ensures that studying is not as expensive for students as it would be at another university.   

At TECH, you will have access to the most rigorous and up-to-date case analyses in academia” 

The Postgraduate diploma in Digital Marketing and E-Commerce Automation with Artificial Intelligence is a program designed to maximize your skills and experience a quality leap in your career. To this end, the academic itinerary is taught in a convenient 100% online format so that you can combine your studies with your other commitments. 

A complete and current syllabus configured as a high qualification tool of exceptional quality”

Syllabus

This Postgraduate diploma in Digital Marketing and E-Commerce Automation with Artificial Intelligence prepares you to face both present and future challenges in this field. Composed of 3 specialized modules, the curriculum will allow you to take full advantage of Artificial Intelligence tools to increase brand visibility, reach new markets and optimize online conversion rates.

Throughout the course, students will have access to first-class teaching materials. In this line, they will strengthen their knowledge in a dynamic way thanks to the library full of multimedia resources that they will find on the Virtual Campus.

This program will deepen their knowledge of the latest advances in emerging technologies to optimize digital strategies. Therefore, professionals will delve into the different applications of Artificial Intelligence, which will allow them to personalize content and make recommendations using advanced tools such as Optimizely or Adobe Sensei.

The program will provide graduates with a deep and practical understanding of the most important tools in the field of Digital Marketing, with a specific focus on the use of Artificial Intelligence and Automation to optimize business operations. As a result, they will offer more relevant and engaging experiences for customers.

This Postgraduate diploma takes place over 6 months and is divided into 3 modules:

Module 1. Artificial Intelligence Applications in Digital Marketing and E-Commerce
Module 2. Artificial Intelligence and User Experience in Digital Marketing
Module 3. Artificial Intelligence to Automate e-Commerce Processes

Where, When and How is it Taught?

TECH offers the possibility of developing this Postgraduate diploma in Digital Marketing and E-Commerce Automation with Artificial Intelligence completely online. Throughout the 6 months of the educational program, the students will be able to access all the contents of this program at any time, allowing them to self-manage their study time.

Module 1. Artificial Intelligence Applications in Digital Marketing and E-Commerce

1.1. Artificial Intelligence in Digital Marketing and E-Commerce

1.1.1. Content Personalization and Recommendations with Adobe Sensei
1.1.2. Audience Segmentation and Market Analysis
1.1.3. Predicting Trends and Buying Behavior

1.2. Digital Strategy with Optimizely

1.2.1. Incorporation of AI in Strategic Planning
1.2.2. Process Automation
1.2.3. Strategic Decisions

1.3. Continuous Adaptation to Changes in the Digital Environment

1.3.1. Strategy for the Management of Change
1.3.2. Adaptation of Marketing Strategies
1.3.3. Innovation

1.4. Content Marketing and Artificial Intelligence with Hub Spot

1.4.1. Content Personalization
1.4.2. Title and Description Optimization
1.4.3. Advanced Audience Segmentation
1.4.4. Sentiment Analysis
1.4.5. Content Marketing Automation

1.5. Automatic Content Generation

1.5.1. Content Optimization for SEO
1.5.2. Engagement
1.5.3. Analysis of Feelings and Emotions in the Content

1.6. AI in Inbound Marketing Strategies with Evergage

1.6.1. Growth Strategies based on Artificial Intelligence
1.6.2. Identifying Content and Distribution Opportunities
1.6.3. Use of Artificial Intelligence in the Identification of Business Opportunities

1.7. Automation of Workflows and Lead Tracking with Segment

1.7.1. Data Collection
1.7.2. Lead Segmentation and Lead Scoring
1.7.3. Multichannel Follow-up
1.7.4. Analysis and Optimization

1.8. Personalizing User Experiences Based on the Buying Cycle with Autopilot

1.8.1. Personalized Content
1.8.2. User Experience Automation and Optimization
1.8.3. Retargeting

1.9. Artificial Intelligence and Digital Entrepreneurship

1.9.1. Growth Strategies based on Artificial Intelligence
1.9.2. Advanced Data Analysis
1.9.3. Price Optimization
1.9.4. Sector-specific Applications

1.10. Artificial Intelligence Applications for Startups and Emerging Companies

1.10.1. Challenges and Opportunities
1.10.2. Sector-specific Applications
1.10.3. Integration of Artificial Intelligence into Existing Products

Module 2. Artificial Intelligence and User Experience in Digital Marketing

2.1. Personalization of the User Experience based on Behavior and Referrals

2.1.1. Personalization of Content thanks to Artificial Intelligence
2.1.2. Virtual Assistants and Chatbots with Cognigy
2.1.3. Intelligent Recommendations

2.2. Optimization of Web Site Navigation and Usability using Artificial Intelligence

2.2.1. Optimization of the User Interface
2.2.2. Predictive Analysis of User Behavior
2.2.3. Automation of Repetitive Processes

2.3. Virtual Assistance and Automated Customer Support with Dialogflow

2.3.1. Artificial Intelligence Sentiment and Emotion Analysis
2.3.2. Problem Detection and Prevention
2.3.3. Automation of Customer Support with Artificial Intelligence

2.4. Artificial Intelligence and Personalization of the Customer Experience with Zendesk Chat

2.4.1. Personalized Product Recommender
2.4.2. Personalized Content and Artificial Intelligence
2.4.3. Personalized communication

2.5. Real-time Customer Profiling

2.5.1. Personalized Offers and Promotions
2.5.2. User Experience Optimization
2.5.3. Advanced Audience Segmentation

2.6. Personalized Offers and Product Recommendations

2.6.1. Tracking and Retargeting Automation
2.6.2. Personalized Feedback and Surveys
2.6.3. Customer Service Optimization

2.7. Customer Satisfaction Tracking and Forecasting

2.7.1. Sentiment Analysis with Artificial Intelligence Tools
2.7.2. Tracking Key Customer Satisfaction Metrics
2.7.3. Feedback Analysis with Artificial Intelligence Tools

2.8. Artificial Intelligence and Chatbots in Customer Service with Ada Support

2.8.1. Detection of Dissatisfied Customers
2.8.2. Predicting Customer Satisfaction
2.8.3. Personalization of Customer Service with Artificial Intelligence

2.9. Development and Training of Chatbots for Customer Service with Itercom

2.9.1. Automation of Surveys and Satisfaction Questionnaires
2.9.2. Analysis of Customer Interaction with the Product/Service
2.9.3. Real-time Feedback Integration with Artificial Intelligence

2.10. Automation of Responses to Frequent Inquiries with Chatfuel

2.10.1. Competitive Analysis
2.10.2. Feedbacks and Responses
2.10.3. Generation of Queries/Responses with Artificial Intelligence Tools

Module 3. Artificial Intelligence to Automate e-Commerce Processes

3.1. E-Commerce Automation with Algolia

3.1.1. Customer Service Automation
3.1.2. Price Optimization
3.1.3. Personalization of Product Recommendations

3.2. Automation of Purchasing and Inventory Management Processes with Shopify Flow

3.2.1. Inventory and Logistics Management
3.2.2. Fraud Detection and Fraud Prevention
3.2.3. Sentiment Analysis

3.3. Integration of Artificial Intelligence in the Conversion Funnel

3.3.1. Sales and Performance Data Analysis
3.3.2. Data Analysis at the Awareness Stage
3.3.3. Data Analysis at the Conversion Stage

3.4. Chatbots and Virtual Assistants for Customer Service

3.4.1. Artificial Intelligence and 24/7 Assistance
3.4.2. Feedbacks and Responses
3.4.3. Generation of Queries/Responses with Artificial Intelligence Tools

3.5. Real-time Price Optimization and Product Recommender thanks to Artificial Intelligence with the Google Cloud AI Platform

3.5.1. Competitive Price Analysis and Segmentation
3.5.2. Dynamic Price Optimization
3.5.3. Price Sensitivity Forecasting

3.6. Fraud Detection and Prevention in e-Commerce Transactions with Sift

3.6.1. Anomaly Detection with the Help of Artificial Intelligence
3.6.2. Identity Verification
3.6.3. Real-time Monitoring with Artificial Intelligence
3.6.4. Implementation of Automated Rules and Policies

3.7. Artificial Intelligence Analysis to Detect Suspicious Behavior

3.7.1. Analysis of Suspicious Patterns
3.7.2. Behavioral Modeling with Artificial Intelligence Tools
3.7.3. Real-time Fraud Detection

3.8. Ethics and Responsibility in the Use of Artificial Intelligence in E-Commerce

3.8.1. Transparency in the Collection and Use of Data Using Artificial Intelligence Tools with Watson
3.8.2. Data Security
3.8.3. Responsibility for Design and Development with Artificial Intelligence

3.9. Automated Decision Making with Artificial Intelligence with Watson Studio

3.9.1. Transparency in the Decision-Making Process
3.9.2. Accountability for Results
3.9.3. Social Impact

3.10. Future Trends in Artificial Intelligence in the Field of Marketing and E-Commerce with REkko

3.10.1. Marketing and Advertising Automation
3.10.2. Predictive and Prescriptive Analytics
3.10.3. Visual e-Commerce and Search
3.10.4. Virtual Shopping Assistants

A curriculum that will provide you with the necessary tools to lead innovative projects in a booming digital industry”